OK People - Lets Get Real! -

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OK People - Lets Get Real!

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers would have you believe.

10,000 subscribers and counting!

20,000 subscribers and counting!

30,000 subscribers and counting!

You get the picture...or do you?

Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked?

You might really be surprised!

I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe.

If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from all the free and low-cost ad placement programs now available, I have three words for you -

- can you say, "scan and delete?"

Because that's exactly what the majority of your subscribers are doing. I promise.

That is, those who are even GETTING your newsletter.

Now I know that most of you, especially the ones who are currently still running those free ads, know that what I am saying is true.

Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (even the ones that have bounced five times) on the outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one.

Fat chance.

I'm not saying that all publishers do this; I know many that clean their lists on a regular basis. The long-time publishers who have grown their lists by traditional means certainly do. That's why they can command good prices for advertising - and get it.

But how many of you have the guts to do what I did?

MAKE THEM RE-CONFIRM EVERY YEAR.

Go ahead - I challenge you.

Make them take some sort of action that REQUIRES them to say "Yes, keep me on your list." Or else they don't get the newsletter. Period. No exceptions.

Watch those subscriber numbers drop like a rock - and watch your "open rate" climb.

Because what you're really after is sustained, loyal readership. Trusting subscribers who know that you are going to provide them with good, solid information.

And you're going to have to give it to them - otherwise, you'll never accomplish what it is you intended to do when you started publishing your newsletter.

Like making money.

About The Author

Cathy Bryant's newsletter, the HomeBizJunction Herald, has NO outside advertising - free or paid. Just solid, reliable information to help those who want to start and succeed in their own home business. Subscribe at http://www.homebizjunction.com to read her reviews of business opportunities and products.

In The News:

How America's Civil War Helped Set Off the West's Bloody Indian ...
PR Web (press release), WA - Jul 3, 2008
Com, the Internet eZine that showcases how the New West celebrates America's Old West, is published by Cheyenne, Wyoming-based La Frontera Publishing, ...

Early to Rise, TxtVox Partner to Deliver Mobile Version of ...
PR Web (press release), WA - Jun 18, 2008
New service designed to help nearly 350000 loyal readers of Early to Rise daily ezine stay in touch while on the go with TxtVox mobile messaging platform. ...

Penguin Publisher Reveals What it Takes to Get Published
Gather.com, MA - Jun 16, 2008
Currently, he is Publisher of Penguin Canada and also is author of the novel, The House of Blue Mangoes. How did you first get started in the publishing ...

Richard F. 'Rick' Murray III
The Trentonian, NJ - Jun 30, 2008
In 1997, Rick created a stir by publishing his science-fiction novel, "Bloo Moon," on Guff Ezine. Written with his elder son and namesake, Richie, ...

Interview with Bev Walton-Porter of Scribe & Quill
Blogcritics.org, OH - Jun 11, 2008
Bev Walton-Porter is an author, reviewer, freelancer, editor and publisher. She's the lady behind the succesful ezine, Scribe & Quill. ...

Meet Corrie Woods Author of The Woman´s Field Guide To Exceptional ...
American Chronicle, CA - Jun 20, 2008
Readers can learn more about me, be inspired by my Life of No Regrets video, email me from that site, and subscribe to my monthly ezine, Tips for Living a ...

Interview with Lea Schizas of Muse Book Reviews
Blogcritics.org, OH - Jun 26, 2008
She's also the founder of The Muse Online Writers Conference, The Muse Marquee, and co-founder of Coffee Cramp eZine. Her published works include Toggle ...

Feed kids on a budget
Hattiesburg American, MS - Jun 20, 2008
Jones offers a free monthly newsletter called "Living a Better Life: The Free Money Saving Tips Ezine." Subscribe to it at www.betterbudgeting.com.

Stories for Children Magazine Announces Three New Team Members
PR.com (press release), NY - Jun 20, 2008
Ivins, UT, June 20, 2008 --(PR.com)-- Stories for Children Magazine, A Free monthly Ezine for Children (3 to 12). Stories for Children Magazine, ...

4 Ways To Boost Your Affiliate Commissions Tonight
Promotion World (press release), CA - Jun 13, 2008
Publish an online newsletter or ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind ...

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OK People - Lets Get Real!

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