Understanding Ezine Publishing! -

Home
>
Ezine Publishing
>
Understanding Ezine Publishing!

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".

Ezines can be email-based, Web-based, or presented in some other electronic format. However, for the most part, when publishers speak of their "ezines", they're usually referring to an email publication.

"Ezine publishing" has grown in popularity over the last several years to the point where there are thousands of "ezines" covering virtually every topic under the sun.

Some "ezine" gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of "ezine" marketing tools and resource list.

Email publishers produce their "ezines" for a variety of reasons and the following are among the most common goals:

Generating Revenue - Generating a profit is one of the most common "ezine" publishing goals. The sources of "ezine" revenue include advertising, sales of products or services affiliate revenue, and so on. The "ezine" serves as a support mechanism for the product or service and adds value to it, which encourages more sales.

Generating Leads - Publishing an "ezine" is a great way to generate leads with the same pursuits and interests. Important personal and business contacts are made every day between "ezine" publishers and their subscribers.

Supporting a Website - An "ezine" creates an excellent means of driving repeat traffic.

Once you've determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on "ezine" topic, determine the frequency, issue size and the most importantly, develop the content.

One of the most popular types of "ezine" content is the "article". "Articles" might be of the news, how-to, entertaining, or other variety. As an example, since I am in home business, my article content is focused on marketing ideas, useful business building resources, time saving tools, website development and training.

It is highly recommended that you produce at least some of the content yourself. As a publisher, you are in the unique position to be able to create your "ezine" unique "personality". Your subscribers will learn to identify it over time and may come to appreciate your "ezine" for precisely that reason. Other popular sources of content include staff or freelance writers, syndicated content, or reprints of articles from other "ezine" publishers.

On the other hand, if all of your content is un-original and your "ezine" offers nothing unique to your subscribers, they will not have much of incentive to read each issue or stay subscribed.

About The Author

Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!

mailto: subscribe@zivomarketing.com

Would you like to make money online, but don't know where to start?...You are not alone and this could be just a solution for you: http://www.zivomarketing.com/mega.html

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.

In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it's simple and easy to join the ranks of success-minded people by choosing to start a home business.

editor@zivomarketing.com

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.powerhomebiz.com/News/112008/marketing-techniques.htmcid=0ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNE8Qy6qBnLjhtrvlu09B9xVSsB0YQOnline Home Business Marketing: Five Newer Marketing Tactics and b.../b/abrfont size=-1font color=#6f6f6fPowerHomeBiz.com (press release)nbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Writing and submitting articles to bezine publishers/b, website owners and article directories is still one of the best ways to build your business. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bestsyndication.com/%3Fq%3Dnode/19871cid=1273524263ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNEz-8BJLj_HbHpe25BIbg22cXaBtAimg src=http://news.google.com/news?imgefp=7Mve_OgGc4oJimgurl=www.bestsyndication.net/images_com/2008/08_august/14/20080814_quicklaunch_money.jpg width=80 height=48 alt= border=1brfont size=-2Best Syndication/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bestsyndication.com/%3Fq%3Dnode/19871cid=1273524263ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNEz-8BJLj_HbHpe25BIbg22cXaBtATop 3 Ways To Boost Your Affiliate Commissions Overnight/abrfont size=-1font color=#6f6f6fBest Syndication,nbsp;CAnbsp;-/font nobrNov 23, 2008/nobr/fontbrfont size=-1Publish an online newsletter or bEzine/b. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://rismedia.com/wp/2008-11-05/blanche-evans-joins-realtowncom-as-featured-author/cid=0ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNF7mwM3N1gnU5wKX4VP0zGd3BVVrABlanche Evans Joins RealTown.com as Featured Author/abrfont size=-1font color=#6f6f6fRisMedia.com (press release),nbsp;CTnbsp;-/font nobrNov 5, 2008/nobr/fontbrfont size=-1Evans is CEO of Evans Emedia, Inc. and bpublisher/b of The Evans bEzine/b. As an award-winning journalist, Blanche has been named one of the â€œ25 Most Influential b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.melodika.net/index.php%3Foption%3Dcom_content%26task%3Dview%26id%3D4670%26Itemid%3D50cid=0ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNEfNW_6NQvR4cXP1UhC9LGpnOhFnAA Sure-fire, 10-step Formula to Get Started as a Coach or Consultant/abrfont size=-1font color=#6f6f6fMelodika.net,nbsp;Bulgarianbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Oh, I guess that would be step six and a half - start your bezine/b! It#39;s so simple to do, there is just no excuse not to have one. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://desicritics.org/2008/11/23/032206.phpcid=0ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNFcfa-aO_AcYSplSeFoqsKtnmsggwDeconstructing the Orthodox - CP Aboobacker in Conversation/abrfont size=-1font color=#6f6f6fDesicritics.org,nbsp;Indianbsp;-/font nobrNov 23, 2008/nobr/fontbrfont size=-1On very few occasions, the bezines/b are forced to publish some lower level works. But it happens in print media too. But e-bpublishing/b must be encouraged while b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/81196cid=0ei=E201SdTaNY3W6gObnsjYDwusg=AFQjCNENxXOgSNj42oLD2KPIZjHaEt4W9gInternet Marketing Methods To Attract Targeted Website Traffic/abrfont size=-1font color=#6f6f6fAmerican Chronicle,nbsp;CAnbsp;-/font nobrNov 12, 2008/nobr/fontbrfont size=-1Here are a few of the best article directories on the internet that you can submit your articles to: Buzzle, bEzine/b Articles, ArticlesBase, Article City, b.../b/font/div/font/td/tr/table

ezine publishing - Google News