Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

One useful tool in the idea generation phase is to simply be prolific. It can be said with great confidence that quality is related to sheer quantity. Some of the most highly recognised creative products came about when the creator was being most prolific.

In addition to the above, the best ideas usually occur late on in the idea generation process. It is after the creator has produced fifty, one hundred and two hundred ideas that he starts to really produce quality output in higher numbers.

But before that stage the creator tends to hit a wall.

The wall is similar to the experience curve. Initially relative lack of experience, knowledge and refined methodology limits performance to sub-optimal levels. With time these factors improve and productivity increases exponentially. Along the way valuable competencies are learned. This is encompassed in the expression "you have to write a million words before you write anything good."

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.google.com/hostednews/afp/article/ALeqM5gn7KxKwSVUV23deoo5XYXZYhV8mgcid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNFfaz5BHOpRFXaXlkHDCS2piL5Yqgimg src=http://news.google.com/news?imgefp=KXLuBDyT6lgJimgurl=www.google.com/hostednews/afp/media/ALeqM5hiM8JK_zexYV8MfhT-qDxuWbUpOw width=62 height=80 alt= border=1brfont size=-2AFP/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.cnet.com/8301-13578_3-10101512-38.htmlcid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNG2be-zuKetzP6KlWbetWmrNsacSQGoogle#39;s Schmidt calls for more binnovation/b, stronger infrastructure/abrfont size=-1font color=#6f6f6fCNET News,nbsp;CAnbsp;-/font nobrNov 18, 2008/nobr/fontbrfont size=-1He suggested opening up the development of smart electric grids to more binnovation/b and creating more competition among broadband providers. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.informationweek.com/news/internet/google/showArticle.jhtml%3FarticleID%3D212100603%26subSection%3DNewscid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNGcDBLkgP5jjt2XbKpe0Cnb_fTtVAGoogle CEO Eric Schmidt Calls For bInnovation/b Bailout/a font size=-1 color=#6f6f6fnobrInformationWeek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mlive.com/us-politics/index.ssf/2008/11/google_ceo_promotes_new_versio.htmlcid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNHOAEigRbaRmDj7jD_gJxX0p1TNGQGoogle CEO promotes new version of government/a font size=-1 color=#6f6f6fnobrMLive.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://techdailydose.nationaljournal.com/2008/11/google_ceo_touts_innovation_am.phpcid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNGI_CjuKEhiAVN237WpJ7sc2V7mAAGoogle CEO Touts bInnovation/b Amid Economic Turmoil/a font size=-1 color=#6f6f6fnobrNational Journal/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.fiercecio.com/story/googles-plan-attack-recession/2008-11-19cid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNEDFjWl1NfdGP_QYqYL_wNOF8sJswnobrFierceCIO/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://washingtontimes.com/news/2008/nov/19/google-ceo-urges-government-to-spur-technology/cid=1271947360ei=vnApSZGwMaGO6AOHzsmIDwusg=AFQjCNGF2cBG0bLYww_XXV-iYbY1PgJnqAnobrWashington Times/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1271947360hl=ennobrall 81 news articles/nobr/a/font/div/font/td/tr/table
innovation - Google News


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