10-Essential Points When Considering Pop-Under Advertising -

Home
>
Internet Marketing
>
10-Essential Points When Considering Pop-Under Advertising

10-Essential Points When Considering Pop-Under Advertising

I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up.

To source vendors of Pop-Under advertising go to Google and search on "Pop Under Advertising". You will find dozens of vendors selling Pop-Under traffic packages.

Here are ten points to consider...

1. Buying Pop-Unders is like running a gauntlet... there are many providers... but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day... hardly what I had been promoted. Consistency of delivery has been dismal.

2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page... so make sure that the product or service offered is potentially appealing to almost every person who views the page.

3. Pop-Unders are a teaser and lead generation tool... not a direct sales vehicle. Make a solid free offer with compelling benefits to draw the viewer to your site to complete the selling cycle. Never direct your Pop-Under traffic to your home page... design a custom offer page (or pages) specifically for your Pop-Under traffic. Pull out all the stops to make this a hard hitting offer page. Keep it simple. Test various headlines for pulling-power. Note: Most Pop-Under traffic providers will not allow your served page to contain sound files or other pop-up's or pop-under's.

4. Pop-Unders seem to work well for "business opportunity" offers that feature a "home-based business"... and as subscriber recruitment vehicles for newsletters, discussion lists, etc. Remember the "universal appeal" caveat... the newsletter or discussion list needs to be broadly appealing.

5. Be careful that the Pop-Under vendor does not use "adult" type sites to present your ad. If they don't address this issue in their sales copy... send them an email and make them confirm in writing that your ad will only be viewed by non-adult sites.

6. Buy no more than 10,000 Pop-Unders on your first purchase from any one vendor. Test and measure the campaign. If it looks promising on the first 10,000 then test another 10,000. If that test is favorable then jump up to 20,000 or 25,000 and test again. Don't fall in the trap of buying 100,000 or 1,000,000 hits upfront... no matter what the price.

7. Some vendors offer "targeting", to specific categories of traffic, at a premium price. Test this option the same way as described above to see if they are worth the premium price. Some are... some are not. If, for example, you are promoting a health care business opportunity, you may find that buying the traffic targeted at "health" or "opportunity seekers" is a better return on investment... maybe not. Again, always test in smaller numbers and ramp-up based on measurable results.

8. Ad tracking is a real plus when using Pop-Under campaigns. It is worth the money to implement ad-tracking software, or web based ad tracking services, when testing these types of traffic providers. This is true of almost any direct marketing effort but especially when you are being delivered raw traffic counts that can result in thousands of views per day.

9. Pricing runs all over the map... some vendors will sell you full page views of your website for as little as $29.00 for 10,000... others will price that same 10,000 at $89.00. There are lot's of resellers in the business and that probably accounts for the wide price swings. The lower priced vendors are often the ones who are selling adult-site originated traffic.

10. If you have tested Pop-Unders for your specific offers and found them cost effective... you are in nirvana. You can then roll out to large buys from prime vendors for millions of hits for only fractions of a penny apiece.

After you have tested and refined your lead generation message ... and it is working cost effectively... you will have discovered a completely duplicatable lead generation tool to drive qualified traffic to your lead capture page of your web sites. This lead generation system can then be taught to your distributors which will result in literally thousands upon thousands of leads working throughout your marketing organization.

Thom Reece is the CEO of Online Marketing Group, a Hawaii based direct response marketing and web development firm. His primary website- Online Marketing Resource Center [ http://www.e-comprofits.com ] is visited by thousands of marketers daily. For a free subscription to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to: http://www.WMSTDirect.com, mailto:thom@e-comprofits.com

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.24-7pressrelease.com/press-release/kay-declares-success-in-internet-marketing-with-carboncopypro-76176.phpcid=0ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNGMEVuVKTLGGwWrdJXdZAjLQQ0-CAKay Declares Success in bInternet Marketing/b with CarbonCopyPRO!/abrfont size=-1font color=#6f6f6f24-7PressRelease.com (press release)nbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1CarbonCopyPRO is the first Online bInternet Marketing/b system that comes complete with an experienced sales group, a call centre, personalised landing pages, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pr.com/press-release/118044cid=0ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNHgim6aqxyNLTX8DLDacAWgJ-Z_5gText bInternet Marketing/b Beats the Recession/abrfont size=-1font color=#6f6f6fPR.com (press release),nbsp;NYnbsp;-/font nobrNov 22, 2008/nobr/fontbrfont size=-1Text bInternet Marketing/b says the recession has had a positive effect on online bmarketing/b and search engine optimisation. Manchester, United Kingdom b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.webwire.com/ViewPressRel.asp%3FaId%3D80577cid=1272969183ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNFbBB_dlU7o5yirdYGJOO76Ww_dwQRon Miller Joins CarbonCopyPRO/abrfont size=-1font color=#6f6f6fWebWire (press release),nbsp;GAnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Todayâ€™s state-of-the-art network bmarketing/b opportunities rely on the binternet/b for global reach and automated lead generation. As an experienced marketer, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.1888pressrelease.com/new-website-aims-to-help-novice-affiliate-marketers-through-pr-86179.htmlcid=0ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNGUpqGBZ7dn3y7BG6iExDY9msBYnANew website aims to help novice affiliate marketers through b.../b/abrfont size=-1font color=#6f6f6f1888 Press Release (press release),nbsp;TXnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1The launch of bInternet Marketing/b Video Empire at http://www.imvideoempire.com, however, aims to turn the tide for novice affiliate marketers through its b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.caymanmama.com/2008/11/20/web-ad-sales-improve_200811203574.htmlcid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNGiOrQdmeK6EjH1UdvT_oTKrn83pgimg src=http://news.google.com/news?imgefp=PB5Sz44DI5wJimgurl=www.caymanmama.com/wp-content/plugins/post_image2/images/image_3574.jpg width=80 height=53 alt= border=1brfont size=-2CaymanMama.com (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickthrough-marketing.com/US-online-marketing-revenues-rise-11-per-cent-in-Q3/18889745/cid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNGdbrpjxOwv-LrfUoVlEA0k6cYkeAUS online bmarketing/b revenues rise 11 per cent in Q3/abrfont size=-1font color=#6f6f6fInternet Marketing News,nbsp;UKnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1He added binternet marketing/b continues to quot;be the most measurable and cost-effective way to reach consumersquot;. In other news, a Halyard Capital survey has b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Internet-Advertising-Revenues-Q3-08/story.aspx%3Fguid%3D%257B40EB87C8-FC25-4F05-979A-2D7542909E2F%257Dcid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNEi5zK1E255l7aNABEvwAa4bIg1fgbInternet/b Advertising Revenues in Q3 #39;08 at Nearly $5.9 Billion/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ecommercetimes.com/story/emarketing/65238.htmlcid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNFzOwdxxgd2fQhcTTG05DcjSNQiKQOnline Advertising: A Glimmer of Light?/a font size=-1 color=#6f6f6fnobrE-Commerce Times/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.istockanalyst.com/article/viewarticle%2Barticleid_2820853.htmlcid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNGqBlHHxFv71DUY4A0-GxAVZRAboAGoogleâ€™s Core Of Online Ads Shows Continued Growth/a font size=-1 color=#6f6f6fnobristockAnalyst.com (press release)/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.netimperative.com/netimperative/news/2008/november/3rd/online-advertising-in-2009-the-view-from-the-top-1cid=1272613688ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNEulJniMUKOU_w3uE6Pcpdb9t63ngnobrNetimperative/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272613688hl=ennobrall 254 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.powerhomebiz.com/News/112008/sidhe-com.htmcid=1273100011ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNEnfa0CPT6WWmNdHcnKuGkw8mN5KgSidhe Communications LLC Launches Web bMarketing/b Seminars in b.../b/abrfont size=-1font color=#6f6f6fPowerHomeBiz.com (press release)nbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Sarah Benoit, Partner and bMarketing/b Manager will present an â€œbInternet Marketing/b Advancedâ€ Seminar Wednesday, December 3rd, 2008 for Asheville SCORE, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.24-7pressrelease.com/press-release/bayhill-capital-corporation-announces-management-transition-76127.phpcid=1273533033ei=OzspSePwMKKO6APrqsyIBwusg=AFQjCNF2s78DolyHlNSHNyzJYO1OCqsMdwBayHill Capital Corporation Announces Management Transition/abrfont size=-1font color=#6f6f6f24-7PressRelease.com (press release)nbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1BayHill owns brands and operates companies related to bInternet marketing/b and product distribution. Commission River, Inc., BayHill#39;s wholly-owned subsidiary b.../b/font/div/font/td/tr/table

internet marketing - Google News