3 Steps To Online Marketing Competence!

Whoever said knowledge is power, was wrong.

Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them. And then at a certain point they stop buying any more books, because they know EVERYTHING. But guess what? They don't practice any of it. And then they wonder why they're not making any money marketing online.

I'm going to let you in on a big secret. Until you actually do something with what you learn, you haven't really learnt ANYTHING. If that's you, you would do well to go out of your way to buy as many books, courses, tapes etc. as you possibly can until you feel so stupid for learning the same things over and over again?or you go so broke? you're finally forced to get off your duff and do something with all that "knowledge". Good grief!

You would be amazed and stunned at the amount of money spent each year on marketing books, tapes, CDs, etc, that never get read, much less acted upon. The number is mind blowing. Everyone is looking for the silver bullet. Well I've got news for you, it's probably sitting right under your nose, on your book shelf, or on your hard drive somewhere right now, and you just don't know it. You're blind to it until one day; you see the same old tired idea presented in a slightly different light and aha!

Finally you get it.

Finally your mind puts those pieces together in a way that inspires ACTION. Was it due to some brilliant wordsmith who reached deep into your cranium, pulled some levers and switches until you suddenly became an online marketing genius actually capable of doing something? Probably not. It was the repeated exposure to a very simple but subtle idea, viewed from a variety of different angles until you finally got it. You finally understood what you needed to do to twist it just so?so it would work, FOR YOU!

Here's the crux of the biscuit.

Until you commit any of the material you think you're actually learning to "long term" memory? to the point that you can prattle it off instantly when your spouse wakes you up in the middle of the night? you don't have it. What you think you know doesn't mean squat. Why? You're just too slow. You're not commercially adept, because you have to "think" about what you're doing.

How do you become an unconscious competent, and therefore, "commercially adept"?

3 Steps To Online Marketing Competence!

1 - You have to get off you butt and try more things, with the understanding that you could very well fail. In marketing, there is no such thing as failure, only feedback. Put some skin in the game. Spend some time, put some money on the line, and chock it up to education. There is nothing like taking a little risk to supercharge your synapses, and burn those marketing lessons into your brain. Nothing.

But it's all worthless unless you?

2 ? Ruthlessly track your results. There is absolutely no point in taking the aforementioned step without first putting a mechanism in place to measure results, and I'm not just talking about sales. For the first little while, you may well be focusing almost exclusively on clicks, or opt-ins, or time on page. As long as you do something with what you learn, that's OK. Don't be discouraged if at first you are disappointed with the results. Just take the feedback, and tweak your little experiments until they start moving in the right direction.

3 ? Develop some tricks that allow you to internalize what you learn more effectively and quickly. For example, if you buy an ebook, instead of just reading it, you can create a mind map out of each chapter. Instead of just reading great sales letters and marketing pieces, you can copy them out in your own handwriting, & read them aloud. And before you study anything, take a few deep breaths and remember "WHY" you are learning it by visualizing that brand new house or car that you're after. The more of your senses you can involve, and the more you expose yourself to proven concepts and ideas (presented in a variety of different ways), the sooner you will have committed the lessons contained to long term memory.

It's a virtuous cycle. The more you do, the more you commit to long term memory, and the more you commit to long term memory, the more you do, until one day you're marketing in your sleep? and snoozing all the way to the bank!

Copyright 2005 Daniel Levis

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online -Strategies.com/ad-strategies.html

Internet Marketing Helps Businesses Cope with Economy
MarketWatch - 23 hours ago
Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and ...

PR Web (press release)
Search Marketing Expo - SMX East Speakers Announced, Special Rates ...
PR Web (press release), WA - 3 hours ago
At SMX East, the best minds in internet and search marketing will share their tactics and best practices. These all-star presenters will reveal practical ...

Event Planner Spain (press release)
Anatomy of an Internet-Savvy Hotel Manager
Event Planner Spain (press release), Spain - 7 hours ago
The answer is to have a strong Internet marketing program. But, before you flinch, it doesn’t have to cost a fortune and the payback is relatively quick. ...

DG FastChannel(R) and Enliven Marketing Technologies Amend Merger ...
MarketWatch - Sep 5, 2008
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing ...

The Invisible Popup: An Amazing Tool for Your Affliate Marketing ...
Corsavoo.com, France - 4 hours ago
This is the most convenient piece of software, an amazing tool for your internet marketing business. It creates its code, you copy and paste that into your ...

Internet marketing companies wary of social media return
Business Feet, UK - Sep 5, 2008
Forrester Research has got the results in from its survey of 33 marketers, and while it found that online marketing types were growing more and more ...
Measuring effectiveness of new mediums concern for marketers Utalkmarketing
all 2 news articles

JP Morgan changes internet marketing ad spend forecast
Business Feet, UK - Sep 5, 2008
... economy is exhausted, our credit is crunched and property prices are pathetic, so it was only a matter of time until this hit marketing on the internet. ...

Internet marketing 'facing measurability challenges'
Digital Response Media, UK - Sep 5, 2008
The internet marketing sector is facing significant challenges when it comes to measuring campaign effectiveness, a new report has suggested. ...

LittleMissMatched(TM) Enlists Imerex to Provide Advanced Online ...
MarketWatch - Sep 2, 2008
Imerex develops and manages strategic online marketing campaigns, created and executed with Internet user behavior at its core, for a variety of ...

Dealers Slowly Warm Up to Digital Marketing
Ward's Auto (subscription), MI - Sep 5, 2008
By Steve Finlay COSTA MESA, CA – Car dealers spend a bundle on conventional advertising, yet balk at small allocations for Internet marketing efforts. ...

Wind Chimes and more...

Windchimes for great gifts!

Can You Provide an Internet Advertising Solution?