Discover Which Sales Triggers Are Most Effective When Mixed With SEO! -

Home
>
Internet Marketing
>
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that I'd like to just touch on here.

Writing for search engine robots is not enough:

Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?

There are only so many reasons why your visitors buy:

When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you? Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the client's target audience. After all, this is the most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let's start by arming you with a few basic questions that should help you think about your writing style and communications.

Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.

Let's start by listing a 5 simple reasons that will trigger buying decisions:

People will buy to save money
People will also buy to make money
People will buy something if it saves them time
People will buy a product or service if it makes life easier
People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourself the following questions:

If people will buy to save money -
then ask yourself...
if your product or service saves them any money? (This is a trigger)
If people buy to make money
then ask yourself...
does your product or service offer your audience any opportunities to earn?
If people buy to save time
then ask yourself...
....how might this apply to what you offer?
If people buyto make life easier
then ask yourself...
are you able to name some improved conveniences?
If people buy to improve safety,
then ask yourself...
does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!...

Are these the only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

The more you explore your target audience's mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many "triggers" that are at work in people's minds when they are reading Web pages.

If you want some more buying triggers to consider, I'll give you a few more

People will buy to for specific brands (usually it has to do with prestige)
People will buy to educate themselves
People will buy to improve their health
People will buy to settle their fears
People will buy to have some fun
People will buy to satisfy their curiosity
People will buy to streamline their processes
People will buy to prove they are right about some issue
People will buy to improve their image or appearance
People will buy to improve their quality of life
People will buy to uniquely set themselves apart from the crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards,

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.

john@searchengineworkshops.com

In The News:

DG FastChannel(R) and Enliven Marketing Technologies Amend Merger ...
MarketWatch - 3 hours ago
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing ...

Virtual Assistant Offers Outsourcing Solution For Internet Marketing
ClickPress (press release), UK - 2 hours ago
"Your Marketing Assistant" created to support business owners who can't keep up with their internet marketing tasks. [ClickPress, Wed Aug 27 2008] Small ...

Internet marketing 'facing measurability challenges'
Digital Response Media, UK - 3 hours ago
The internet marketing sector is facing significant challenges when it comes to measuring campaign effectiveness, a new report has suggested. ...

Kim Power Stilson Launches New 24 Hours to Zero Down Marketing ...
The Open Press (press release) - 9 hours ago
Power Strategies is a Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations ...

Adweek
Measurement Hurdle for New Media
Adweek, NY - 18 hours ago
That tends to benefit Internet marketing standbys like search and display ads and e-mail marketing, while newer methods of reaching consumers don't fare as ...

Internet marketing company instrumental in the launch of new web ...
PR Web (press release), WA - 21 hours ago
Bloomfield Hills, Michigan (PRWEB) September 4, 2008 -- SmartFinds Internet Marketing announces the development and launch of a new interactive web site ...

Kershaw County Virtual Assistant Earns Internet Marketing VA ...
PRarticle.com (press release), Canada - 22 hours ago
QualityVA.com), completed the Certified Internet Marketing Virtual Assistant training through VAClassroom.com. In the US alone, Internet marketing and ...

New Internet Marketing Home Business Seeks To Help Other Work At ...
PRarticle.com (press release), Canada - Sep 4, 2008
Many basic and advanced marketing tools need to be mastered by any work at home professional who wants to succeed in the competitive internet marketing ...

LittleMissMatched(TM) Enlists Imerex to Provide Advanced Online ...
MarketWatch - Sep 2, 2008
Imerex develops and manages strategic online marketing campaigns, created and executed with Internet user behavior at its core, for a variety of ...

TechWyse is proud to announce its latest internet marketing ...
PR-Inside.com (Pressemitteilung), Austria - Sep 4, 2008
2008-09-04 11:16:38 - TechWyse Internet Marketing, received official acceptance today from Google and is now part of a small group of North American ...

internet marketing - Google News