Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.

But how?

You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.

Step One- Marketing / prospecting:

Prospecting is the delivery of qualified visitors to your website. It can be achieved by many forms, such as, search engine marketing, pay-per-clicks, and e-mail advertising that draw people to your site.

Once they are there, it's your responsibility to show them how your product can fill the void in the marketplace and what sets your product apart from the rest. Deliver your 'Unique Selling Proposition', USP.

Step two- Building trust:

Just like in a brick and mortar business where you greet a person when they walk in the door or physically help them find what they are looking for, you can build trust by doing similar things on your website by the elements that surround the design and development of your website.

Your visitor is unconsciously judging your credibility by asking themselves the following questions:

  • Does the website have the feel and look of a legitimate company?

  • Is it easy to find the company contact information?

  • How is the copy on the site?

  • How fast does it download, and are there any broken links?

  • Is there a privacy policy posted on the site?

  • Is it easy to navigate?

    Step three- Help the buyer:

    If you have done your prospecting right, the visitors coming to your website are hoping to find a solution to their problem. The solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors are ready to buy. They are only looking for a vendor who they find more helpful.

    Ask yourself these questions:

  • Are you helping your visitors to identify and find the solution to their problem?

  • Are you guiding them to find the solution by easy to find information, and navigation?

    Step four- Present the product:

    Before you present your product, make sure that you have already helped the buyer by identifying with their needs in the previous stage. When you present your product or service to your visitor be sure to keep their attention and their interest by motivating them to continue with the sale.

    Step five- Successfully close the sale:

    Look at each of the products that you offer and ask yourself these questions:

  • Are you assuring them by giving guarantees?

  • Does your description answer all their questions?

  • Are you giving them feed back and testimonials from your clients?

  • Do you take credit cards, if so which ones?

  • What happens after they purchase?

    Take the guess work out of the purchase process.

    If you court your visitors by the five steps above, you'll see better conversions, and increased profits.

    About The Author

    Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

    submitnotify@weeklytips.com

    In The News:
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prarticle.com/press-release/%3F1moremillionairenet---The-Inside-Secrets-Of-Online-Marketing%26pr%3D5195cid=0ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEeLgBF82yUBaUePHFaFP6r2bgOgw1moremillionaire.net - The Inside Secrets Of Online bMarketing/b/abrfont size=-1font color=#6f6f6fPRarticle.com (press release),nbsp;Canadanbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1Woking, England, United Kingdom (PRarticle.com) - New bInternet/b Business Concept Called GPT Sets the Cat Amongst the MLM Pigeons. A new bInternet Marketing/b b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4688cid=1256595106ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNHxJoDl5nszodYsfZLyNgik7-xCzQInternetConsultantOnline Guaranteed Top Ten Search Engine b.../b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1Our SEO Company provides SEO Consulting Services and Link Building to clients in Canada, US, and UK. We know how to direct the market place to your website b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4689cid=1256595106ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEMqmDIOPIMzB1zVMvTVtPffUG7wg(SEO)Search Engine Optimization, Web bMarketing/b ,Web design b.../b/a font size=-1 color=#6f6f6fnobrNewDesignWorld (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256595106hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pr.com/press-release/110310cid=0ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNGktyBi-ZmiVzR0a8q2t9DyiriSmQSales amp; bMarketing/b Technologies Opens New Tampa bInternet Marketing/b b.../b/abrfont size=-1font color=#6f6f6fPR.com (press release),nbsp;NYnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1The new office is an extension of the company’s ongoing expansion of its web development and bInternet marketing/b services. The Tampa office will be headed up b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pr.com/press-release/110187cid=0ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNGHVOHe_k0xb1eQ7KWlzxVZKG-AkgUS bInternet Marketing/b Company Pulls Out in Solidarity with Jailed b.../b/abrfont size=-1font color=#6f6f6fPR.com (press release),nbsp;NYnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1Dallas binternet marketing/b company, SEO 1 Services, has canceled its planned to open a new office in Morocco due the crackdown on political descent and b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/st-louis-direct-marketing-association/story.aspx%3Fguid%3D%257B30232338-C88F-4C24-8CAE-B5D3E3E8A18C%257D%26dist%3Dhpprcid=1255933370ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNFAvQI3doBZAZtj-1oFAGUw7FTccQSt. Louis Direct bMarketing/b Association (DMA) and American b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1Attendees were afforded a unique opportunity to learn from top level binternet marketing/b strategy consultants on how to achieve better business performance b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77302cid=1256467588ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEfDJf1M0oQ6wvweaBD6jNlZ2-K7AHow to Choose the Right Article Distribution Service/abrfont size=-1font color=#6f6f6fAmerican Chronicle,nbsp;CAnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Choosing the right article distribution service can be the key to success for your bInternet/b business. Here#39;s how. Depending on your bInternet marketing/b b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77301cid=1256467588ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEvLwTMpW-KUoI44rGpfD1jx9jUzAHow to Distribute Articles Without Wasting Time/a font size=-1 color=#6f6f6fnobrAmerican Chronicle/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256467588hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bakersfieldnow.com/news/technology/30623509.htmlcid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNG2JhdA1OGf59VyF1RsV1Oww_SnCwimg src=http://news.google.com/news?imgefp=6T0gZG3_MEAJimgurl=media.bakersfieldnow.com/images/080626_google.jpg width=80 height=60 alt= border=1brfont size=-2Bakersfield Now/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessfeet.com/internet-marketing-news/items/playing-with-strategic-internet-marketing-1223472060.htmlcid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNHorE_mvBc-uW7Sax7MSYvH4Jw5ygPlaying with strategic binternet marketing/b/abrfont size=-1font color=#6f6f6fBusiness Feet,nbsp;UKnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Unlike binternet marketing/b on websites, people#39;s attention is usually taken up by what#39;s happening in front of them - so will these adverts work?/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bigmouthmedia.com/live/articles/google-launches-adsense-for-game-developers.asp/5225/cid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNGnUhia9b5Y_73Agbr89NiNxjrWFAGoogle launches AdSense for game developers/a font size=-1 color=#6f6f6fnobrBigmouthmedia News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.fool.com/investing/high-growth/2008/10/08/google-gets-into-the-game.aspxcid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEIcleftvkARuns-AlQAqdw9qErhAGoogle Gets Into the Game/a font size=-1 color=#6f6f6fnobrMotley Fool/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.hitsearchlimited.com/news/9991481/cid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNE6DoKkOBZ9eC-jFl5zqhTYdkk1sAGoogle unveils adSense for online gaming/a font size=-1 color=#6f6f6fnobrHit Search/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ecommercetimes.com/story/Ads-Tiptoe-Into-Online-Games-via-New-Google-Beta-64763.htmlcid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNGn__P2buf2-1FFCdBjuZPTbi6-gQnobrE-Commerce Times/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.informationweek.com/news/internet/google/showArticle.jhtml%3FarticleID%3D210800514cid=1255354309ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNEuTtLDudyLkAD04BMSjGBLv5fBIwnobrInformationWeek/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255354309hl=ennobrall 295 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://searchenginewatch.com/3631131cid=0ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNF8IOF_9C3WakP9M88uoG6sUMwoEQThe New Era of Travel Affiliate bMarketing/b/abrfont size=-1font color=#6f6f6fSearch Engine Watchnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1In 2007, we started to see the effects of this impact the affiliate space, according to David Ranby, Superbreak#39;s bInternet marketing/b manager. b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://pr-usa.net/index.php%3Foption%3Dcom_content%26task%3Dview%26id%3D137262%26Itemid%3D29cid=0ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNF_7_5WWOkQQZjY2RxnOLN-eZOL_wLWS Freedom Review - bInternet/b Marketer Kendall Johnson takes on a b.../b/abrfont size=-1font color=#6f6f6fPR-USA.net (press release),nbsp;Bulgarianbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1bInternet Marketing/b Mentor Kendall Johnson, knows EXACTLY what people need in order to be successful in the LWS Freedom Program. Time and time again, b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/10/prweb1444194.htmcid=1256075479ei=-UzxSNbHHqiY6AOkrNm3Bwusg=AFQjCNFJec0XpJdLnZDb5xGelgNG5XyjggNew Video bMarketing/b Course Personalizes Training for any b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Schwerdt, a retired Air Force Fighter Pilot, found his niche in binternet marketing/b and teaching people how he does it as swiftly as he taught pilots to fly b.../b/font/div/font/td/tr/table
    internet marketing - Google News


    • Wind Chimes and more...

    Windchimes for great gifts!

    Ways That You Can Make Money From Your Online Business Model

    If you are convinced by now that you wish to... Read More

    How You Can Promote Products And Services In Internet

    There are two ways how you can promote products and... Read More

    Long Copy Secrets - Keys To Mental Engagement

    Master copywriter Robert Collier often used a technique to get... Read More

    How To Find Deep Discount Pro Online Marketing Tools

    You can't row a boat without an oar or build... Read More

    Website Sales: 10 Scorching Hot Offers That Sell Like Crazy

    One of the best ways to increase your sales is... Read More

    Targeted Traffic is More Important than Ever!

    In the early days of web development, business owners had... Read More

    New Medium, New Rules

    Life is thought to have begun on Earth somewhere around... Read More

    Five Common Misconceptions to Achieving Success with Your Online Business

    How successful is your online business? Are you achieving the... Read More

    The 3 Big Points to Selling Successfully on the Web

    Building a home internet business on the web can seem... Read More

    3 Reasons Why I Never Delete Spam Immediately

    All of us hate spam and all of us have... Read More

    Start a Fire Sale! Give Your Faithful Clients Bonuses!

    When is the last time you received an unexpected gift?... Read More

    What the Heck Does Vincent van Gogh Have To Do With Internet Marketing?

    Nothing and Everything!Tucked discreetly away on my modest marketing website... Read More

    How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions

    Recently, I stumbled upon a simple way to hit the... Read More

    FSBO Upscale Manhattan Co-op -- Only Strongest Offers Entertained

    Had I known in 1985 what I know now about... Read More

    Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

    The following 3 secrets revolutionized my life. For years I... Read More

    Sell Your Product Online

    In today's business world, if you're not selling your product... Read More

    Getting noticed on the Internet - Digital Marketing for Small Business

    The Internet has grown from a small network of academics... Read More

    How to Track Online Marketing ROI Using Cost-Per-Action

    Forget clicks, page views, and impressions; the only way to... Read More

    How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again!

    With the years competition online, has become fierce. Studies shows... Read More

    Five Ways to Quadruple a Websites Revenue

    Many website owners all too often give up on their... Read More

    Starting an Ad Campaign

    Developing an ad Campaign for the Startup E-businessOnline advertising has... Read More

    Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

    Copyright 2005 Michael Port & Associates LLCWould you rather be... Read More

    Internet Marketing Tip - Go For The Bronze

    Go for the bronze.Repeat...go for the bronze.That's right, DO NOT... Read More

    Online Paid Survey

    Basic IdeaAround the world, companies spend over $250 billion dollars... Read More

    10 Amplifying Ways To Turn Up Your Sales Volume

    1. Make your potential customers forget about the competition. Just... Read More