|
|
|
|
|
|
|
|
|
|
|
The word "guru", in the Merriam-Webster Dictionary, is defined as:
1. a personal religious and spiritual teacher in Hinduism
2. a teacher in matters of fundamental concern
3. EXPERT
As I see this title "guru" bandied around so frequently on the Internet, I find myself asking these questions.
What qualifies a person to be a guru? Is there some sort of test you have to pass? Does it go by age? Are gurus old men of wisdom? Or can anyone be a guru?
Are they perhaps appointed by their peers or maybe they appoint themselves? Do you have to have a license to be a guru? Or perhaps if you have made a certain amount of money off the Internet you qualify as a guru?
It sort of reminds me of my first business. I was a carpenter doing home improvements and I would consistently come across people calling themselves "master carpenters". These "master carpenters" were young and old, experienced and novices in the trade.
Maybe I'm missing the point here but the concepts of "master" and "guru" in both cases would seem to mean someone who has arrived. Someone who has paid his (or her) dues. A teacher who has tenure for example. Someone who has been around a long, long time and is an expert in their field.
Now I'm not putting "gurus" or master carpenters down by any means. If the title is legitimately earned and they are someone whose teachings are profound. I have no problem giving them a title to set them apart from us mere mortals.
The point I'm trying to illustrate is that we tend to be too free with our accolades. Words like hero, superstar, guru and yes, master carpenter should be reserved for the few that really have proved themselves and truly deserve to be put above the rest of us.
When the powers that be indiscriminately bestow these praised titles on many individuals and the over used title carries a certain meaning to the masses, then the titles tend to loose their meaning. With this power goes responsibility. Whether you are a superstar athlete, celebrity, or Internet guru your integrity and what you say should be beyond reproach. Should I include elected officials in my grouping?
What I am saying is that if a title carries a meaning then that should mean something! My goodness, I made a "Yogi-ism".
Why am I apparently attacking the venerable guru club? It is just my way of saying to you, don't be intimidated or awestruck by the Internet's, in my opinion, over use of the term "guru".
Just because someone is proclaimed by others or proclaims himself to be an Internet guru doesn't mean you have to take their teachings as gospel. Use a little common sense as you surf the net or read the tons of emails in your inbox from or about Internet gurus and their superhuman exploits.
Even if the person is a guru the old adage is still true: If it sounds too good to be true, it probably is. Don't be sucked in by unrealistic claims of success or fortune. In reality their success and fortune are coming from ordinary folks like you and me thinking we can buy their success. That is assuming their success and fortune are not just hype!
About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com
Wind Chimes and more... Here's another great idea that the gurus are using to... Read More Do you post to message boards, e-mail discussion lists, classified... Read More "E-commerce"A word pervading our society, making headlines around the world,... Read More When I first attempted to make money online I was... Read More What can Mother Theresa and Charles Schwab teach you about... Read More In today's world, online advertising is KEY to the success... Read More In a previous article I recounted engaging in a wacky... Read More One of my favorite net marketing tasks is creating a... Read More Automatic RespondersWhether your e-business is planning to launch an email... Read More The word "guru", in the Merriam-Webster Dictionary, is defined as:1.... Read More If you are convinced by now that you wish to... Read More "Black Friday" has just passed, marking the traditional start of... Read More Knowing about the people who buy your products or use... Read More Analyzing your web traffic statistics can be an invaluable tool... Read More There comes a time in your efforts to market your... Read More The average person today is exposed to a never-ending deluge... Read More Are you Tired of being Burned by your Internet solutions?... Read More Major marketers in the United States have recognized the importance... Read More It is not enough to set up a website to... Read More Exponential Multiplication a Real Life Example:Double a penny every day... Read More It's impossible to sell a product or service without demand... Read More The days when you could just slap up a Website... Read More The internet has grown explosively in the ten or so... Read More Although the vast majority of website traffic is the direct... Read More Business thrives on competition.You've to be aware of your competition... Read More
Windchimes
for great gifts!
Ask Questions? To Help Find The GOLD
Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility
12 Steps to Creating a Business Online
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
Do You Market To These Emotions Online?
Advertising That Yields the Best Results
My Wacky Test Marketing Experiment Succeeded
How To Create An Automated Income Producer
Using An Autoresponder To Manage Your Email Campaigns
Guru... Schmooru... So What! The Internet Gurus Unmasked
Ways That You Can Make Money From Your Online Business Model
7 Tricks for More Holiday Web Sales
Learning More About Your Customers to Achieve Maximum Online Profits!
Analyzing Website Traffic
Website Marketers Enemy No. 1
Marketing to Today?s ?Distracted? Consumer
Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way
Hispanic Web Marketing - An Emerging Strategy
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
Beyond Viral Marketings Its Exponential Multiplication
5 Ways to Educate Your Prospects for More Sales
Internet Marketing Success Requires a Plan (Part I)
Is The Internet the Ideal Marketing Medium?
Creative Offline Website Marketing Techniques
Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed
By writing articles you can send targeted traffic to your... Read More
Hint: don't send send your online advertising traffic to your... Read More
If you have ever wanted to know HOW the Internet... Read More
The average person today is exposed to a never-ending deluge... Read More
I've had numerous conversations with web entrepreneurs about this topic... Read More
For some reason, people who look to the internet to... Read More
As any successful businessman will confirm, having a great product... Read More
This "little" test I ran was in dedication of Corey... Read More
The busier you are the harder it is to remember... Read More
There are certain magical tactics that work so well that... Read More
The bottom line is that there are plenty of really... Read More
For several years now, enterprising individuals like you have been... Read More
The fact that you're reading this article shows your interest... Read More
The Internet is connecting advertisers and marketers to customers from... Read More
When you make your living on the Internet, you sometimes... Read More
I am a great admirer of businesses that serve and... Read More
1. Show your prospects how much enthusiasm you have for... Read More
Suppose you were offered 263 links coming into your website... Read More
Are you interested in making your online sales soar like... Read More
Many business people have a distorted view about the distinction... Read More
Many people work for hours and hours, days and days... Read More
"The Internet Gold Rush is under way" Bill Gates, chairman... Read More
Weblogs and Podcasting in the Marketing MixIt is rare that... Read More
Welcome,Over the past five years I have learnt many tricks... Read More
Let's face it, most of us know the basics of... Read More
Internet Marketing |