How Can Multimedia Work For You? -

Home
>
Internet Marketing
>
How Can Multimedia Work For You?

How Can Multimedia Work For You?

Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, today's companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you?

Have you ever noticed how easy children learn songs from commercials on tv? Do you really think they would learn as fast if all they could see was as static text on tv? As you know, the answer is no. The combination of dynamic images, music and narration improves the receptivity of any audience.

Imagine how more effective a digital business card could be versus the traditional piece of paper! Such a multimedia presentation of your company or services could make a difference between a sale and another time wasting meeting. Now imagine how a great interactive marketing campaign could support your professional multimedia presentation or multimedia portfolio! The repetivity effect of your multimedia production would improve even more the receptivity of your audience. In addition, your interactive marketing campaign could be used to generate valuable data from respondants, which would then allow you to filter those respondants and only target high potential customers with future multimedia presentations or direct marketing campaigns.

In the same path, interactive websites using flash animations can also improve receptivity if used the smart way. Remember how much time people spend on a web page in average? Taking that into consideration is an essential key to the success of a flash website. Don't overload your flash animation or make your website navigation too complicated. The point here is to get visitor's attention and keep them awake, not make them loose patience and leave your overloaded flash website!

In many ways, multimedia can help you improve the receptiveness of your message but it goes way beyond that. You can also save time to your customers by developping multimedia applications such as an interactive training or multimedia tutorial! Offering that kind of multimedia support to your customers could greatly improve their learning process and save them time. As you know, saving time to your customers and offering effective support is a step forward in your customer retention efforts.

Over years, multimedia and interactive marketing services got more affordable. Many multimedia companies are now offering solutions that even smaller budgets can make room for. Are your customers worth it?

About The Author

Frank Levert is a graphic/web designer, multimedia artist, copywriter and marketing professional with over 10 years of experience in the industry. He is now the owner of Netmar Solutions, a company offering a whole spectrum of internet and marketing services for small and medium size businesses.

In The News:

Internet Marketing Helps Businesses Cope with Economy
MarketWatch - 17 hours ago
Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and ...

DG FastChannel(R) and Enliven Marketing Technologies Amend Merger ...
MarketWatch - Sep 5, 2008
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing ...

Event Planner Spain (press release)
Anatomy of an Internet-Savvy Hotel Manager
Event Planner Spain (press release), Spain - 11 minutes ago
The answer is to have a strong Internet marketing program. But, before you flinch, it doesn’t have to cost a fortune and the payback is relatively quick. ...

Internet marketing companies wary of social media return
Business Feet, UK - Sep 5, 2008
Forrester Research has got the results in from its survey of 33 marketers, and while it found that online marketing types were growing more and more ...
Measuring effectiveness of new mediums concern for marketers Utalkmarketing
all 2 news articles

JP Morgan changes internet marketing ad spend forecast
Business Feet, UK - Sep 5, 2008
... economy is exhausted, our credit is crunched and property prices are pathetic, so it was only a matter of time until this hit marketing on the internet. ...

Internet marketing 'facing measurability challenges'
Digital Response Media, UK - Sep 5, 2008
The internet marketing sector is facing significant challenges when it comes to measuring campaign effectiveness, a new report has suggested. ...

Dealers Slowly Warm Up to Digital Marketing
Ward's Auto (subscription), MI - Sep 5, 2008
By Steve Finlay COSTA MESA, CA – Car dealers spend a bundle on conventional advertising, yet balk at small allocations for Internet marketing efforts. ...

Marketing Manager - Search Engine Marketing
ClickZ News, NY - Sep 5, 2008
Strong Internet direct marketing skills (especially search marketing) and background with ability to immediately apply these skills to online marketing ...

Bloom seeks to master online marketing
The Gazette (Montreal), Canada - 11 hours ago
Samuel Parent, the Quebec regional director for the Interactive Advertising Bureau of Canada, said the art of online marketing is still a mystery to many, ...

Ethical SEO Marketing Company Unlimited Web Solutions Expands ...
PR Web (press release), WA - Sep 5, 2008
Unlimited Web Solutions, a leading SEO and Internet marketing company, has announced the expansion of their facilities, pricing structure and website. ...
Search3w Named As Finalist In The Top Seo 30 Awards PR Web (press release)
all 6 news articles

internet marketing - Google News