How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing technique either:

A) replicates itself over and over again, or B) feeds into other marketing techniques

A classic example of the first kind of Multiplier Effect is the Free E-Book.

Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in the Search Engines goes up.

This kind of Multiplier Effect often results in a 'feedback loop'.

Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on.

Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again.

One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits don't stop there.

When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.

As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.

When you have about 25 good Articles on your chosen topic, contact the Authors and ask their permission to include their Articles in your Free E-Book (with the Author's Resource Box).

Make sure your free E-Book has plenty of links back to your website.

The secret to making this technique work is to ensure that your Free E-Book is closely related to the theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.

Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home page (index.html), link to the duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.

Include a short note on the index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on the Web, you must have picked up dozens of tips along the way - tips that would be very useful to other people who are just starting out.

Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit them to these 'online article archives':

http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds - scatter them around and then watch them bear fruit and multiply.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?I have experimented with many... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

One of the Golden Rules of Internet Marketing

In my opinion, one of the 'Golden Rules' of Internet... Read More

Getting noticed on the Internet - Digital Marketing for Small Business

The Internet has grown from a small network of academics... Read More

10 Mind Blowing Ways To Increase Your Sales

1. Show your prospects how much enthusiasm you have for... Read More

Develop Enormous Recurring Income Online Starting Today

If you're like me, you'd rather work smarter than harder.... Read More

How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business online... Read More

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With... Read More

10 Explosive Ways To Elevate Your Sales

1. Publish an ezine.Your ezine will provide you with a... Read More

The 3 Rules To Maximizing Profits From Banner Ads

Placing those ads on your site are designed to do... Read More

Seven Ways to Keep Earning After Youve Completed the Sale

So you've just sold another digital product; things are going... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More

How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out... Read More

Now, Even A Monkey Could Easily Accept Online Payments

I just came across this web site called PayDotCom.comAfter reviewing... Read More

Internet Marketing

What is Internet Marketing?Internet Marketing is application of Internet and... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

Niche Marketing Nuggets: Picking the Gold from the Internet Mine

Building an Internet business based on a specific niche is... Read More

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine

I've never been much of an automobile mechanic, but about... Read More

Product Not Selling? This Could Be Your Lucky Day!

So you've created a digital product ready for sale on... Read More

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit... Read More

Learning More About Your Customers to Achieve Maximum Online Profits!

Knowing about the people who buy your products or use... Read More

Three Easy Lessons to Take Your Online Marketing to the Next Level

I just spent the last week in two very different,... Read More

Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers

It is not enough to set up a website to... Read More

8 Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More