How To Win The Marketing War, Capture Your Prospects Mind

As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.

What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.

Step #1 - Get Into Your Prospects Mind.

Many new netpreneurs forget, or fail to understand, that prospects are individuals.

You must get into your prospect's mind and appeal to them, and them alone, before they will buy from you.

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With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order.

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Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect's profile.

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Remember : People do not necessarily buy features. They always buy benefits.

Step #5 - Headlines

Now you have all the pieces of your jigsaw start to build your "Mind Capture Weapon".

Headlines can be formatted as :

  • Commands - "Dare To Write Good Headlines"

  • Questions - "Do you want to write good headlines ?"

  • Announcements - "New product writes your headlines"

  • Coaching - "How to write good headlines in 7 easy steps"

Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways.

Now let them to "stew" for a 2 or 3 days before reviewing and choosing the best ones.

For software to help you write compelling headlines see relevant resources below.

Step# 6- Write The Copy - Like A Master Storyteller.

"Using the action triggers that deliver your MDA, weave a personal story for your prospect around your product and it's benefits to them."

Your copy must be persuasive, emotional, and truthful.

Without exception, people love stories.

Use your

  • Action trigger list,

  • Prospect profile

  • Product benefits

to weave a story that captures your prospects mind.

This is the goal you started out to achieve and a story incorporating these features is how you do it.

Story telling is one of many mind motivators that capture your prospect's mind and attention.

A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.

Step #7 - Ask For "Most Desired Action"

Your "Most Desired Action" may be :

  • Getting the prospect to subscribe to a product.

  • Getting the sale.

  • Getting feedback and comments.

  • Getting contributions, donations or other help.

Whatever it is, you must ask for it in clear explicit terms.

Relevant Resources

Conclusion

Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the "Marketing War" and you will have a weapon that sells relentlessly and repeatedly for you.

(c) 2004 Charles Kangethe

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

charles@simplyeasier.com

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I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!

This wasn't meant to sound like one of those "rags... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed

Have you ever been to a chat room?Have you ever... Read More

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site... Read More

Internet Marketing ? A Maze In A Haze?

Internet marketing, website marketing, call it what you will, can... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

How To Be A Web Entrepreneur With No Capital

With the advent of the technology age, the Internet has... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a... Read More

Free Demographics or Updated Data?

During your search, you may encounter free demographic data. If... Read More

Marketing to Today?s ?Distracted? Consumer

The average person today is exposed to a never-ending deluge... Read More

Internet Marketing and Public Speaking: The Murder Board Practice

I recently posted an article titled "Internet Marketing and Public... Read More

Online Marketing Success Formulas?

Quit your job, pack up and restart your life online.... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More