Increasing The Perceived Value of Your Product or Service -

Home
>
Internet Marketing
>
Increasing The Perceived Value of Your Product or Service

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.

Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business. Instead, you should focus on building your credibility and displaying it on your site.

Consider the following:

If your product is the greatest thing since sliced bread, why are you selling it for a nominal amount? Sell it at a higher price to build credibility. This increases the perceived value because people associate higher prices with better quality.

Let's look at professional services based on an hourly fee. If I write an e-book on Internet marketing for attorneys or accountants, the price I charge is going to be based on the conversion ratio. These professionals are particularly time conscious since they bill by the hour in their own practice. If my book promises to get them 10 clients each month producing $50,000 in revenues, the book is extremely valuable to them. If I charge $19.95, my credibility goes down the tube. Why would someone give away such valuable information for such a cheap price? On the other hand, if I charge them $599.99, the price adds to the credibility of my claims.

Don't worry about charging too much for your service or product. You can always lower the price to ascertain the best figure for converting clients. It is much more difficult to raise the price for current clients.

Consider offering a free trial or consultation. This increases the perceived value of the service or product. Prospects will view you as credible because you would not give something away if it didn't work.

If you know your stuff, you should be writing and publishing articles on the Internet. Unlike an advertisement, articles build an incredible level of credibility for authors and sites. If sites are willing to publish your articles, you must really know your area of expertise, right? You prospects will think so.

Include as many testimonials on your site as possible. The comments of previous purchasers will raise your credibility.

Give people a strong guarantee. For instance, most profitable e-books sites offer an unconditional 365-day refund policy. Yes, the customer has a full 365 days to ask for a refund. Will some people take advantage of this? Yes, but who cares? An e-book site requires little overhead, so the refunds are not adding much cost to your business compared to the increased sales you will get because of the guarantee.

Don't kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

In The News:

Internet Marketing Helps Businesses Cope with Economy
MarketWatch - 15 hours ago
Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and ...

DG FastChannel(R) and Enliven Marketing Technologies Amend Merger ...
MarketWatch - Sep 5, 2008
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing ...

Internet marketing companies wary of social media return
Business Feet, UK - Sep 5, 2008
Forrester Research has got the results in from its survey of 33 marketers, and while it found that online marketing types were growing more and more ...
Measuring effectiveness of new mediums concern for marketers Utalkmarketing
all 2 news articles

JP Morgan changes internet marketing ad spend forecast
Business Feet, UK - Sep 5, 2008
... economy is exhausted, our credit is crunched and property prices are pathetic, so it was only a matter of time until this hit marketing on the internet. ...

Internet marketing 'facing measurability challenges'
Digital Response Media, UK - Sep 5, 2008
The internet marketing sector is facing significant challenges when it comes to measuring campaign effectiveness, a new report has suggested. ...

Dealers Slowly Warm Up to Digital Marketing
Ward's Auto (subscription), MI - Sep 5, 2008
By Steve Finlay COSTA MESA, CA – Car dealers spend a bundle on conventional advertising, yet balk at small allocations for Internet marketing efforts. ...

Marketing Manager - Search Engine Marketing
ClickZ News, NY - Sep 5, 2008
Strong Internet direct marketing skills (especially search marketing) and background with ability to immediately apply these skills to online marketing ...

Bloom seeks to master online marketing
The Gazette (Montreal), Canada - 9 hours ago
Samuel Parent, the Quebec regional director for the Interactive Advertising Bureau of Canada, said the art of online marketing is still a mystery to many, ...

IAMAI: Search engine marketing @ $ 225 million by 2010
Televisionpoint.com, India - Sep 5, 2008
The SEM industry will double in size to $ 225 million by 2009-10, driven by a growing internet base and the expanding use of internet marketing techniques. ...

Ethical SEO Marketing Company Unlimited Web Solutions Expands ...
PR Web (press release), WA - Sep 5, 2008
Unlimited Web Solutions, a leading SEO and Internet marketing company, has announced the expansion of their facilities, pricing structure and website. ...
Search3w Named As Finalist In The Top Seo 30 Awards PR Web (press release)
all 6 news articles

internet marketing - Google News