Internet Marketing ? Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A "PPC" campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on "content" or "search" results. Select only "search" results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you're selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn't wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessfeet.com/internet-marketing-news/items/overlaying-the-future-of-internet-marketing-1228226460.htmlcid=1276904316ei=yKg1SZmNOpqO9QS9w5Ueusg=AFQjCNFcnr2Y-i4fkIY1ihbXIGQOxc76LwOverlaying the future of binternet marketing/b?/abrfont size=-1font color=#6f6f6fBusiness Feet,nbsp;UKnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1Overlaying video with adverts might just be the future of binternet marketing/b - as well as finally generating some revenue for YouTube. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Online-Marketing-Veteran-Doug-Broujos/story.aspx%3Fguid%3D%257BE2D47090-C970-4CB8-998E-374D5608E8A3%257Dcid=1274361811ei=yKg1SZmNOpqO9QS9w5Ueusg=AFQjCNGlktcJuFv4mu6-AA_-wWwxt5JG8QOnline bMarketing/b Veteran Doug Broujos Joins Blue Sky Factory as COO/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrNov 25, 2008/nobr/fontbrfont size=-1Previously, Broujos served as senior vice president of client services at TIG Global, a hospitality-focused bInternet marketing/b company, where he led client b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/clickbooq-RedCart-Team-Up-Give/story.aspx%3Fguid%3D%257B32F92F93-A0D3-4951-AD8A-B0715BE01882%257Dcid=1276873882ei=yKg1SZmNOpqO9QS9w5Ueusg=AFQjCNF9unbFxH5csDdLYwh6pMHgnjnFGQclickbooq and RedCart Team Up to Give Professional Photographers b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1b.../b their business with flexible and easy to use ecommerce solutions. Media Contact Jennifer Wu bMarketing/b Manager clickbooq, inc. (310) 264-0099 Email Contact./font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.creativematch.co.uk/viewNews/%3F96600cid=0ei=yKg1SZmNOpqO9QS9w5Ueusg=AFQjCNGEh754BERy1bWtvbZcl0eZn1CdjQimg src=http://news.google.com/news?imgefp=SMhqkWBE_iYJimgurl=www.creativematch.co.uk/newsfiles/bg-welcome-box-inner-2.jpg width=80 height=37 alt= border=1brfont size=-2Creativematch/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.creativematch.co.uk/viewNews/%3F96600cid=0ei=yKg1SZmNOpqO9QS9w5Ueusg=AFQjCNGEh754BERy1bWtvbZcl0eZn1CdjQA third way of bInternet Marketing/b has been launched/abrfont size=-1font color=#6f6f6fCreativematch,nbsp;UKnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1After intensive and very successful beta-testing, a “third way” of bInternet Marketing/b has just been launched at E-Commerce Expo by Strategy bInternet/b b.../b/font/div/font/td/tr/table
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