Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.

The first step that should be taken is setting your short term and long term goals. This can be as simple as writing two sentences on a sheet of paper. Try to determine what would be a realistic number of leads to achieve per day and what that number of leads would cost you if you where to purchase them from a mortgage lead company. Take in to consideration that the leads from your site are not only exclusive, but also in real time making these leads as good as gold. Try purchasing exclusive live leads on the Internet and you will see that they can range in price from $50.00 to almost $75!

Lets say that your company spends anywhere between three to four hundred dollars a day in mortgage leads. If it cost you only $50 less in advertising to obtain the same amount of leads per day, you are still ahead of the game. You may find that you can cut your cost of leads in half, it all depends on how you use your marketing budget. Two exact websites with the same marketing budget can achieve two very different results.

I had a client that I was selling leads to about 5 years ago who decided she was going to start her own lead generation website. I wished her well on her venture and off she went. Several weeks later I received a somber and humbling phone call from my client who told me that she put up a website and was spending $200 a day in advertising and was only getting 1 or 2 leads a day. I was almost in tears at that point. I asked her what form of advertising was she doing, she replied with "Keyword advertising with a well known company". At this point I was still confused because I strongly recommend keyword advertising as a primary source of exposure. She told me that she was paying close to $11.00 per click for the term "refinance". For those of you whom do not YET know what that means, every time someone clicked over to her site, it cost her $11 Bucks. So for her $200 she would receive only 18 visitors to her site! Now figure that only 1 or 2 of those people actually applied.

The point of my story is not how much you spend but how you spend it.

Your long term goals should focus on such things building link popularity, Getting a good position in search engines and creating some good public relations with your site. These goals for the most part are less expensive but take time to implement to be successful. Be prepared to wait at least a year before you site actually can be seen in the search engines with a good position.

(Your site will be searchable within a few weeks but you may be the 400th result for 'Refinance in Nome Alaska')

In conclusion, 'You need to spend money to make money' and 'Good things come to those whom wait' Although cliché, They still apply.

Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.

Mortgage-Design.com

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Replycom-Launches-Worlds-First-Marketplace/story.aspx%3Fguid%3D%257BD96E5C35-1B36-48A4-92E6-F2A1DA0636A3%257Dcid=1277227574ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNHBOo0lRTHNKwg019mzEImlddyoxwReply.com Launches World#39;s First Marketplace for Enhanced Clicks(TM)/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1quot;We are on a mission to make bInternet marketing/b available to businesses of any size by making it easy and profitable to generated locally-targeted and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/12/prweb1697334.htmcid=1277184060ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNG-LqdD8eR6yPmpcUEYoeeGVuagDATripology Appoints bInternet Marketing/b and Lead Gen Expert to Board b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1quot;His success as an entrepreneur and innovator in the field of online lead generation and binternet marketing/b means he#39;s done this before. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Nationwide-Credit-Card-Processing-Provider/story.aspx%3Fguid%3D%257BE577AC73-AE6A-45A5-A6CE-279FB4961FEA%257Dcid=1277161601ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFuntdFZd8JzxXLL4i446kvdGp7zQNationwide Credit Card Processing Provider, BankCard USA, Engages b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1quot;bInternet marketing/b is a large source of revenue for many businesses today,quot; notes Alan Griefer, President of BankCard USA. quot;Click-fraud is more prevalent b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.google.com/hostednews/afp/article/ALeqM5ip_7C6RQ1KTyigoVRkSBQ5ZOrdWgcid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNHdvKM0yKakMchdMBa_pbjYKZkV8wimg src=http://news.google.com/news?imgefp=I1QHBw9JuecJimgurl=www.google.com/hostednews/afp/media/ALeqM5iyuM_85VpCmcHbGrR1ptIz6lV9iA width=65 height=80 alt= border=1brfont size=-2AFP/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.latimes.com/business/la-fi-cyber4-2008dec04,0,4537908.storycid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNHbXYT0VYkUbVsNRTe-ow75RxaxswRetailers rejoice: Cyber Monday sales figures rise/abrfont size=-1font color=#6f6f6fLos Angeles Times,nbsp;CAnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1quot;All online retailers are doing much more aggressive bmarketing/b,quot; said Bernard Luthi, vice president of bmarketing/b and merchandising at Newegg, which offered b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3D-0iz1s7QEc4cid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNGsvTdCqHGwW4KTME5aSK1limNEhAVideo: Online Retailers See Monday As Black Friday/a font size=-1 color=#6f6f6fnobrAssociatedPress/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/-0iz1s7QEc4/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/-0iz1s7QEc4type=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Consumers-Benefit-a-Frenzy-Around/story.aspx%3Fguid%3D%257B3EA6E82C-6D99-450C-B19E-D86692E11361%257Dcid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNEPQMKdKYFDuGvaRatcYsp80tnFNgConsumers Benefit from a Frenzy of Around-the-Clock Online Shopping/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122817819658170827.html%3Fmod%3Dgooglenews_wsjcid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNHzmbk6hgJ7dklEtlZOyamQuJdxiwOnline Retailers Dangle Free Shipping, Discounts/a font size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.beaufortgazette.com/local/story/636657.htmlcid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNEu0fkJS9l4L-NDWbTLTzawtY9SvQnobrBeaufort Gazette/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nationaljewelernetwork.com/njn/content_display/majors/ecommerce-developments/e3i4a52d85a423be92dd57a90800b336343cid=1273809014ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNEpL-eoagPJlGdqIBaw3XHFYpJB7wnobrNational Jeweler Network/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1273809014hl=ennobrall 1,990 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.commercialappeal.com/news/2008/dec/03/home-work/cid=0ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNF5XDCC92B1Te_Q8YpC-uBBGVSmnQBusiness road warrior opts for bInternet marketing/b to keep family first/abrfont size=-1font color=#6f6f6fDeSoto Appeal,nbsp;TNnbsp;-/font nobr23 hours ago/nobr/fontbrfont size=-1Around late April, Stephenson launched an bInternet marketing/b company. Memphis Sudden Values could be coming to an inbox near you. quot;What I do is help local, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Pontiflex-Launches-ROI-Calculator-Enables/story.aspx%3Fguid%3D%257BCB462437-073B-4BC4-A5EC-6ECC9806031B%257Dcid=1277212379ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFHWo3NJvtLhSvM92pWR7Fk8cZiEAPontiflex Launches ROI Calculator, Enables Marketers to Easily b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1The calculator empowers online marketers and advertising agencies to proactively assess returns on their bmarketing/b dollars. This is useful especially in a b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/12/prweb1614564.htmcid=1277297037ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFd8dPXm3pqX5JUYH7sZbFqlxL5LAAs a Busy Mum of Three, Daniele Launched Her Successful bInternet/b b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1Daniele started her Business following the bInternet Marketing/b techniques taught in a course. Working from home on an bInternet/b-based business is ideal when b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Zeer-Announces-Formation-Advisory-Board/story.aspx%3Fguid%3D%257B449FA5C9-B12B-48E3-8F5B-80282304F27A%257Dcid=1277198132ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNGEow8ouJeGjfDQKv99dJFD47zQSgZeer Announces Formation of Advisory Board/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1He has spent the bulk of his career in strategic bmarketing/b and consulting roles, and has been involved in bInternet/b strategy since the early 1990s. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickthrough-marketing.com/Now-is-the-time-to-address-mobile-online-marketing/18910068/cid=1277148372ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFeOS43n2gl3JjEoWxuWWETctKdEQimg src=http://news.google.com/news?imgefp=5z6GJKebOmQJimgurl=www.clickthrough-marketing.com/clicknews/ai/T-Mobile%2BG1_920_18910068_0_0_7019025_300.jpg width=60 height=80 alt= border=1brfont size=-2Internet Marketing News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessfeet.com/internet-marketing-news/items/is-the-internet-marketing-future-mobile-1228312980.htmlcid=1277148372ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFM8oOJfKPckjMOhzVh8BKIdfQdPgIs the binternet marketing/b future mobile?/abrfont size=-1font color=#6f6f6fBusiness Feet,nbsp;UKnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1bInternet marketing/b gurus may have to learn how to make their adverts miniature in future, if the latest trends are anything to go by. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickthrough-marketing.com/Now-is-the-time-to-address-mobile-online-marketing/18910068/cid=1277148372ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNFeOS43n2gl3JjEoWxuWWETctKdEQ#39;Now is the time to address mobile online bmarketing/b#39;/a font size=-1 color=#6f6f6fnobrInternet Marketing News/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1277148372hl=ennobrall 3 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/SEO/Blogini/prweb1672954.htmcid=1276806463ei=umo3SYrlKJzI8ATIy8ClDwusg=AFQjCNE6jhbYk3cqaU63dFkv1p1J0mv2SwSocial Networking Site Helps Effectively and Easily Build Blogs b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrDec 2, 2008/nobr/fontbrfont size=-1bInternet marketing/b through blogs has spread gradually over the years. The relaunch of professional blog hosting and social networking site for binternet/b b.../b/font/div/font/td/tr/table
internet marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can't be... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

Headlines Bring Sales--Where and How to Use Them - Part 1

Headlines are short vital statements to stimulate your potential customers... Read More

What is Article Marketing?

Simply put article marketing is advertising your web site through... Read More

I Hate Asking for Referrals! ? 6 Proven Methods for Getting a Flood of Referrals Without Asking

Yes, I admit it - I hate asking for referrals... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

Seven Steps to Starting Your Internet Business

There is no reason to be afraid of creating an... Read More

There is Hidden a Successful Formula in Everything

Although many say that things change on the net, still... Read More

Marketing to Today?s ?Distracted? Consumer

The average person today is exposed to a never-ending deluge... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people... Read More

Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering

If you've a business, you must always keep an eye... Read More

How To Cheaply and Powerfully Reposition Yourself On the Web

It goes without saying that all of us would like... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted,... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

How to Tap the Profits Hidden in Your Internet Business!

I'd like to show you five secret strategies to extract... Read More

Holiday / Vacation Time But What About Your Online Business?

For many of us, it is time to start thinking... Read More

Ive Started My Own Online Business...Now What?

People ask me this question all the time! The "Now... Read More

How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again!

With the years competition online, has become fierce. Studies shows... Read More

The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the... Read More

Joint Ventures - How They Can Benefit Your Business

Joint ventures are partnerships in which two or more businesses... Read More

4 Simple Secrets for Net Marketing Success

Starting an internet based business when you have zero marketing... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business... Read More

All Along the Digital Watchtower

It's no secret interactive (web-based) marketing has arrived. The IDC... Read More

How To Come Up With New Product Ideas

Have you ever wanted to add new products to your... Read More