Quick Guide to Internet Marketing: 9 Tips for Success on the Net

To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:

1 Get Sticky
Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content."

2 Heroin Content
"Heroin content" is what web usability guru Vincent Flanders calls the information that people would crawl through a sewer for. Heroin is the most addictive drug on the planet so people will do anything for another fix. What does your website provide visitors that they just gotta have?

3 Customize
The unique quality of the internet is the ability to interact and customize content. Customized content keeps them coming back for more. Keep the connection alive by following up with useful information and news.

4 Start Your Engines
Customers that don't know you will likely find you through a search engine. The trick is getting the search engines to find you first. Invest in good search engine software, or pay someone who knows how it works.

5 Provide Answers
People use search engines to find solutions to their problems. Is your site about solving your customer's headaches? Most sites are self centered. Make yours customer centered by providing answers to their questions.

6 Hard Sell Vs Soft Sell
Build relationships by providing value before the sale. When it comes time to purchase, you already have an established relationship. Ask yourself what you can do for your customer rather than what your customer can do for you.

7 Navigate Straight
Don't create a million dollar website with ten cent navigation. Simple easy to follow navigation is far more effective than nonsensical animated graphics. Think Google!

8 Be Professional
Your site reflects your work ethic and the type of service you are likely to provide your customers. Put some time, effort and money into your site to show you are top notch.

9 Don't Be Professional
People are looking for an original and authentic voice, not the same boiler plate information. Nobody likes stiff and snobby people and they won't like their websites either. Take advantage of the rare opportunity when someone reads your content to make a real personal connection.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com

Visit his website at http://www.marketingenious.com

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Replycom-Launches-Worlds-First-Marketplace/story.aspx%3Fguid%3D%257BD96E5C35-1B36-48A4-92E6-F2A1DA0636A3%257Dcid=1277227574ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNEVrVNJin2X076vXd_Eaa3kYqOsTgReply.com Launches World#39;s First Marketplace for Enhanced Clicks(TM)/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1quot;We are on a mission to make bInternet marketing/b available to businesses of any size by making it easy and profitable to generated locally-targeted and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/12/prweb1697334.htmcid=1277184060ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNFIwQz1Xr4T5H2kEdmT1IrkgHzy6wTripology Appoints bInternet Marketing/b and Lead Gen Expert to Board b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1quot;His success as an entrepreneur and innovator in the field of online lead generation and binternet marketing/b means he#39;s done this before. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Nationwide-Credit-Card-Processing-Provider/story.aspx%3Fguid%3D%257BE577AC73-AE6A-45A5-A6CE-279FB4961FEA%257Dcid=1277161601ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNGAGFdOuwy6_SczaHmwZC8qRA9vkgNationwide Credit Card Processing Provider, BankCard USA, Engages b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1quot;bInternet marketing/b is a large source of revenue for many businesses today,quot; notes Alan Griefer, President of BankCard USA. quot;Click-fraud is more prevalent b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://abcnews.go.com/Technology/wireStory%3Fid%3D6351355cid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNERd8oJVui1i0mUs7M3OJL8t1MZugimg src=http://news.google.com/news?imgefp=rCvADcZDXGUJimgurl=a.abcnews.com/images/Business/ap_holiday_shopping_081128_mn.jpg width=80 height=60 alt= border=1brfont size=-2ABC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.latimes.com/business/la-fi-cyber4-2008dec04,0,4537908.storycid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNG6kvDWff3iPhTAazvhP-r2Ge8MFARetailers rejoice: Cyber Monday sales figures rise/abrfont size=-1font color=#6f6f6fLos Angeles Times,nbsp;CAnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1quot;All online retailers are doing much more aggressive bmarketing/b,quot; said Bernard Luthi, vice president of bmarketing/b and merchandising at Newegg, which offered b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3D-0iz1s7QEc4cid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNFKrXo71w3mp3jspQ7zUfJMkba1DwVideo: Online Retailers See Monday As Black Friday/a font size=-1 color=#6f6f6fnobrAssociatedPress/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/-0iz1s7QEc4/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/-0iz1s7QEc4type=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Consumers-Benefit-a-Frenzy-Around/story.aspx%3Fguid%3D%257B3EA6E82C-6D99-450C-B19E-D86692E11361%257Dcid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNGO2mC73uT68rb8hoeMS-NGhqJkIgConsumers Benefit from a Frenzy of Around-the-Clock Online Shopping/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122817819658170827.html%3Fmod%3Dgooglenews_wsjcid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNHHY5WNM54TEQbYREg9yOcaofUBAgOnline Retailers Dangle Free Shipping, Discounts/a font size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.beaufortgazette.com/local/story/636657.htmlcid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNFwfiy3MgFCFMHoUyZcSZsj6gvBSgnobrBeaufort Gazette/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nationaljewelernetwork.com/njn/content_display/majors/ecommerce-developments/e3i4a52d85a423be92dd57a90800b336343cid=1273809014ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNHbgWSo_akf-zrWL1Sy4NzpwrMdxwnobrNational Jeweler Network/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1273809014hl=ennobrall 2,030 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.commercialappeal.com/news/2008/dec/03/home-work/cid=0ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNHDOoifnK0NrTpbXClhYtu5Q8993QBusiness road warrior opts for bInternet marketing/b to keep family first/abrfont size=-1font color=#6f6f6fDeSoto Appeal,nbsp;TNnbsp;-/font nobr23 hours ago/nobr/fontbrfont size=-1Around late April, Stephenson launched an bInternet marketing/b company. Memphis Sudden Values could be coming to an inbox near you. quot;What I do is help local, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Pontiflex-Launches-ROI-Calculator-Enables/story.aspx%3Fguid%3D%257BCB462437-073B-4BC4-A5EC-6ECC9806031B%257Dcid=1277212379ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNEWKslxAQ_1ME4yhLtaSb91FH7AgwPontiflex Launches ROI Calculator, Enables Marketers to Easily b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1The calculator empowers online marketers and advertising agencies to proactively assess returns on their bmarketing/b dollars. This is useful especially in a b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/12/prweb1614564.htmcid=1277297037ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNFIYSjJE5HF1MLgTJXpTp9mRmYAsgAs a Busy Mum of Three, Daniele Launched Her Successful bInternet/b b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1Daniele started her Business following the bInternet Marketing/b techniques taught in a course. Working from home on an bInternet/b-based business is ideal when b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickthrough-marketing.com/Now-is-the-time-to-address-mobile-online-marketing/18910068/cid=1277148372ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNEp-lOqB3isdnZ_FUMECc6IbGGorQimg src=http://news.google.com/news?imgefp=5z6GJKebOmQJimgurl=www.clickthrough-marketing.com/clicknews/ai/T-Mobile%2BG1_920_18910068_0_0_7019025_300.jpg width=60 height=80 alt= border=1brfont size=-2Internet Marketing News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessfeet.com/internet-marketing-news/items/is-the-internet-marketing-future-mobile-1228312980.htmlcid=1277148372ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNGJ9i77Exg8wmSbXyL_m_c3-C1tnwIs the binternet marketing/b future mobile?/abrfont size=-1font color=#6f6f6fBusiness Feet,nbsp;UKnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1bInternet marketing/b gurus may have to learn how to make their adverts miniature in future, if the latest trends are anything to go by. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickthrough-marketing.com/Now-is-the-time-to-address-mobile-online-marketing/18910068/cid=1277148372ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNEp-lOqB3isdnZ_FUMECc6IbGGorQ#39;Now is the time to address mobile online bmarketing/b#39;/a font size=-1 color=#6f6f6fnobrInternet Marketing News/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1277148372hl=ennobrall 3 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Zeer-Announces-Formation-Advisory-Board/story.aspx%3Fguid%3D%257B449FA5C9-B12B-48E3-8F5B-80282304F27A%257Dcid=1277198132ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNGs9Ug4CubH49DvL6KTBMOZzgQayAZeer Announces Formation of Advisory Board/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr14 hours ago/nobr/fontbrfont size=-1He has spent the bulk of his career in strategic bmarketing/b and consulting roles, and has been involved in bInternet/b strategy since the early 1990s. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.live-pr.com/en/the-new-age-internet-marketing-consultants-r1048239977.htmcid=0ei=tnA3SefEJpqO9QSulLmjDwusg=AFQjCNFMlSmtaue--2TgOx5bQbwdKMERqAThe new age bInternet marketing/b consultants/abrfont size=-1font color=#6f6f6fLive-PR.com (Pressemitteilung),nbsp;Austrianbsp;-/font nobr23 minutes ago/nobr/fontbrfont size=-1Ever since the binternet/b has become a source for business, the role of binternet marketing/b consultants has become two fold. While the primary one still is to b.../b/font/div/font/td/tr/table
internet marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

HOLY TRINITY: The Three Focal Points Of A Successful Online Venture

"For which one of you, when he wants to build... Read More

Persist Or Perish, The Choice Is Yours: Learn The Rules Of Online Business

Everybody wants quick profits. The phenomenon is more prevalent on... Read More

The Numbers Dont Lie!

It's true. They don't.That's why you should look at the... Read More

The Undeniable Value Of Differentiation

With all the people offering products and services online, what... Read More

Top 3 Free Marketing Techniques

If you have zero budget then this is the article... Read More

How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites

There is an interesting phenomenon on the Internet and that... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website... Read More

Dramatically Boost Your Exposure With A Press Release

Do you have a website but seem puzzled to how... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making... Read More

Why Do Market Gurus Exploit This?

Regardless of what you're trying to sell, you can't sell... Read More

Dumb Money And Smart Money

One of my goals online is to give you the... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More

3 Services Your Online Business Cant Live Without

It doesn't make any difference if you're promoting your own... Read More

Do?s and Don?ts for the Internet Marketing Newbie (Part 1)

I, myself, being an internet marketing "newbie" (endearing term used... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools

The Funnel Theory of Marketing Relies on the fact that... Read More

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're... Read More

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to... Read More

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More

Getting Targeted Traffic by Standing Out In The Crowd

Have you ever seen the trading floor in action on... Read More

The REAL Secret to Building A High-Profit Internet Business

My wife laughs every time she sees me doing it.At... Read More

Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity

Most people looking to do business online have heard of... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More