The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:

1. Think sales not just traffic. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales. With a pay-per-sale arrangement, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.

2. Persuade traffic become customers. Be sure your website is doing the best sales job it can. Does your website persuade 1 percent of visitors to become customers? Can it do better? This is the most overlooked yet easiest way to build sales. If you change your website and it converts 2 percent of visitors to buyers instead of the previous 1 percent, you've doubled sales. Make your website persuade better.

3. Capture prospects. When a visitor comes to your website, he or she wants something. Yet, 98 out of 100 visitors will click away from your website without buying. If you can't make the sale, at least get them to give you their email addresses. You do this by offering a newsletter or free report. Once you do this, you have a list of prospects to contact systematically. You can make sales to them in the future and without much expense.

4. Follow up with prospects. Don't be content to have a mailing list and never mail to it. Send a series of emails to prospects. You can automate this so it doesn't take much time. And it can be very effective in creating more sales.

5. Follow up with customers. They have already trusted you enough to buy once. If your product or service is valuable to them, they are likely to buy again, but only if they don't forget about you. Stay in contact with your customers. Don't just send them ads. Send emails that say you care about their success.

6. Know what works. Most webmasters have no idea what is or is not working for them. Pay-per-sale advertising makes this simple, but you probably will use other marketing methods. That's great as long as you track results. High sales marketers track their marketing methods to see which ones brought CUSTOMERS.

7. Do more of what works, whatever it is. It's easy to get caught up in doing the next great marketing method. Test other marketing ideas, but keep doing what works. If you create and distribute a press release and that brings buyers, do more of this. Keep doing it until it stops working.

About The Author

Raynay Valles is a High Sales Marketer who makes websites profitable. For more information, visit http://www.jawdrop.com or write her at rvalles@jawdrop.com.

---

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales

Since the internet happened, and everybody went for the gold... Read More

How To Get Qualified Visitors to Your Site

Having an eBusiness isn't just about getting gobs of people... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

Magic Of Direct Response Website

For a web site to make the most money it... Read More

Sell Your Product Online

In today's business world, if you're not selling your product... Read More

Is Your Web Site Ready For Its Visitors?

There's a great interest among the Internet entrepreneurs about how... Read More

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

3 Highly Effective Strategies To Power Up Your Business in 2005

Whatever your business resolutions may be for this year, you... Read More

The Website Marketing Strategy that Never Fails

Developing a successful web site takes more than simply building... Read More

Bring Spirit Into Your Online Business

For people who have decided to strike out on their... Read More

I Finally Figured It Out - The Largest Stumbling-Block To Online Success

We're going to talk about one of those issues that... Read More

How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success

Niche marketing enthusiast...I'm about to tell you a short story.... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting.... Read More

E-marketplace ? Facts and Fictions

Not long ago, industry pundits were touting B2B marketplaces or... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

Why No Online Marketing is a Failure (Its Only a Test!)

Just yesterday a colleague of mine, whom I'll call "Sandy,"... Read More

After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!

Hello Internet junkies and friends,Did I mention my frustration with... Read More

Website Sales: 10 Shocking Tactics To Energize Your Sales

Let me reveal to you a few shocking website sales... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

What is EMarketing? A New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

Seven Reasons Why New Products Fail

The most optimistic success rate I have run across for... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

The 3 Big Points to Selling Successfully on the Web

Building a home internet business on the web can seem... Read More