When Is An Ad Not An Ad?

One marketing technique used by advertisers old and new is to conceal sales pages as something else.

The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.

Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials.

In Internet Marketing we can also make use of this technique, in a number of ways.

The most common method is to write an article. The article provides useful and interesting information yet also sells a product.

I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag.

This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right?

The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad.

There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the newspaper world - often without you realising OR tagges as an "Advertising Feature".

Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest.

You of course get the added benefit of the fact that articles are essentially free to publish :-)

The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem.

You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them.

These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be!

(C)2004 Stuart Reid

About The Author

Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com

webmaster@netpreneurnow.com

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prarticle.com/press-release/%3F1moremillionairenet---The-Inside-Secrets-Of-Online-Marketing%26pr%3D5195cid=0ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNE8W_OlTeFgmCn1pNJLQhYSCx5BZg1moremillionaire.net - The Inside Secrets Of Online bMarketing/b/abrfont size=-1font color=#6f6f6fPRarticle.com (press release),nbsp;Canadanbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1Woking, England, United Kingdom (PRarticle.com) - New bInternet/b Business Concept Called GPT Sets the Cat Amongst the MLM Pigeons. A new bInternet Marketing/b b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4688cid=1256595106ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNF_mMDd0LVooN2RRWQDRNl8uKPtkgInternetConsultantOnline Guaranteed Top Ten Search Engine b.../b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Our SEO Company provides SEO Consulting Services and Link Building to clients in Canada, US, and UK. We know how to direct the market place to your website b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4689cid=1256595106ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNF4nxN1zwdFQf8Q5h4gwRYEdZruNA(SEO)Search Engine Optimization, Web bMarketing/b ,Web design b.../b/a font size=-1 color=#6f6f6fnobrNewDesignWorld (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256595106hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pr.com/press-release/110310cid=0ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNEGagdC23AEam0U6LpmA4majbygrgSales amp; bMarketing/b Technologies Opens New Tampa bInternet Marketing/b b.../b/abrfont size=-1font color=#6f6f6fPR.com (press release),nbsp;NYnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1The new office is an extension of the company’s ongoing expansion of its web development and bInternet marketing/b services. The Tampa office will be headed up b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pr.com/press-release/110187cid=0ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNH2HlCtyY1wFLIbnHOOKDqCbiHbYQUS bInternet Marketing/b Company Pulls Out in Solidarity with Jailed b.../b/abrfont size=-1font color=#6f6f6fPR.com (press release),nbsp;NYnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1Dallas binternet marketing/b company, SEO 1 Services, has canceled its planned to open a new office in Morocco due the crackdown on political descent and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77300cid=1256467588ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNH15DFN76gLz5ynK7CtFjDu1m1JtQHow to Use Article Distribution Services to Your Advantage/abrfont size=-1font color=#6f6f6fAmerican Chronicle,nbsp;CAnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1Article bmarketing/b is no longer a new binternet marketing/b technique. But serious marketers how know how to use this technique well will certainly benefit if b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77302cid=1256467588ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNFQSTqoFw8thwjiXfC0vl-4MIG1HAHow to Choose the Right Article Distribution Service/a font size=-1 color=#6f6f6fnobrAmerican Chronicle/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77301cid=1256467588ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNGcsjTBtHrVV-p66qm9dEzUsWGERQHow to Distribute Articles Without Wasting Time/a font size=-1 color=#6f6f6fnobrAmerican Chronicle/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256467588hl=ennobrall 3 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/st-louis-direct-marketing-association/story.aspx%3Fguid%3D%257B30232338-C88F-4C24-8CAE-B5D3E3E8A18C%257D%26dist%3Dhpprcid=1255933370ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNG4Wp9BnhH7bpgQ4V2Kci5dK36iYwSt. Louis Direct bMarketing/b Association (DMA) and American b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1Attendees were afforded a unique opportunity to learn from top level binternet marketing/b strategy consultants on how to achieve better business performance b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.monstersandcritics.com/tech/news/article_1435976.php/Google_spreads_ad_tentaclescid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNG51a8EC16IHLQJ16VTs77hqcL_PAimg src=http://news.google.com/news?imgefp=cLLEUsMwlp8Jimgurl=media.monstersandcritics.com/articles2/1435976/article_images/headline_1223576294.jpg width=80 height=53 alt= border=1brfont size=-2Monsters and Critics.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessfeet.com/internet-marketing-news/items/playing-with-strategic-internet-marketing-1223472060.htmlcid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNEZnRaTKzWOY8Eo-ROULZXnLDRCXwPlaying with strategic binternet marketing/b/abrfont size=-1font color=#6f6f6fBusiness Feet,nbsp;UKnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Unlike binternet marketing/b on websites, people#39;s attention is usually taken up by what#39;s happening in front of them - so will these adverts work?/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bigmouthmedia.com/live/articles/google-launches-adsense-for-game-developers.asp/5225/cid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNEI4-dJ34qBv4uPkeSuSaca6DPYyAGoogle launches AdSense for game developers/a font size=-1 color=#6f6f6fnobrBigmouthmedia News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.fool.com/investing/high-growth/2008/10/08/google-gets-into-the-game.aspxcid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNHnwBwCnOlFdfc6SmSyAkCWAHHY5AGoogle Gets Into the Game/a font size=-1 color=#6f6f6fnobrMotley Fool/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.hitsearchlimited.com/news/9991481/cid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNFatF5jDVtyh7Ow702zHlgVxv9FLgGoogle unveils adSense for online gaming/a font size=-1 color=#6f6f6fnobrHit Search/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ecommercetimes.com/story/Ads-Tiptoe-Into-Online-Games-via-New-Google-Beta-64763.htmlcid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNFKG9Z_TLmYpaDtPaZvlBD_43IREgnobrE-Commerce Times/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.informationweek.com/news/internet/google/showArticle.jhtml%3FarticleID%3D210800514cid=1255354309ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNEtD1Rmb3gBGwioswahX1JUCtnBrwnobrInformationWeek/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255354309hl=ennobrall 295 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://searchenginewatch.com/3631131cid=0ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNH-micYSd8DTwrXAoLwCMJOXmxenwThe New Era of Travel Affiliate bMarketing/b/abrfont size=-1font color=#6f6f6fSearch Engine Watchnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1In 2007, we started to see the effects of this impact the affiliate space, according to David Ranby, Superbreak#39;s bInternet marketing/b manager. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://pr-usa.net/index.php%3Foption%3Dcom_content%26task%3Dview%26id%3D137262%26Itemid%3D29cid=0ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNFhMbIIsa6fy6pDtYkHFcAUfb7VygLWS Freedom Review - bInternet/b Marketer Kendall Johnson takes on a b.../b/abrfont size=-1font color=#6f6f6fPR-USA.net (press release),nbsp;Bulgarianbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1bInternet Marketing/b Mentor Kendall Johnson, knows EXACTLY what people need in order to be successful in the LWS Freedom Program. Time and time again, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/10/prweb1444194.htmcid=1256075479ei=kn3xSIe0DI3W6gOS1dmyBwusg=AFQjCNE5QICoUwJEDCC0xy98NJyGaidL0wNew Video bMarketing/b Course Personalizes Training for any b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Schwerdt, a retired Air Force Fighter Pilot, found his niche in binternet marketing/b and teaching people how he does it as swiftly as he taught pilots to fly b.../b/font/div/font/td/tr/table
internet marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

Understanding the Power of Viral Marketing Online

The story of how Hotmail moved from zero to a... Read More

Six Techniques to Triple Your Website Hits

Welcome,Over the past five years I have learnt many tricks... Read More

Is There A Future For Spam?

Will you always be buried underneath a mountain of spam?... Read More

Rocket Your Online Business into the Stratosphere with Captured Leads!

NO matter what business you are trying to build online,... Read More

The Center of Your Internet Business, You

As an Internet entrepreneur your ultimate goal is most certainly... Read More

Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content

You may have heard the expression that "content is king".Yes,... Read More

Making Money Online: What You Really Want To Know

So you've been thinking of doing some internet marketing or... Read More

How To Build a Successful Online Reputation

After running an online business (web site design) for a... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

Breakin It Down

I've recently begun working with individuals one-on-one who are truly... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go... Read More

What is Article Marketing?

Simply put article marketing is advertising your web site through... Read More

20 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones that... Read More

Quick Guide to Internet Marketing: 9 Tips for Success on the Net

To market successfully you must incorporate the Internet into your... Read More

Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed

Business thrives on competition.You've to be aware of your competition... Read More

Online Sales : 10 High Decibel Tricks To Magnify Your Sales

Online sales is like a fine art and you have... Read More

Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Be Different And Profit

I've just spent 3 hours surfing the web and found... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

The following 3 secrets revolutionized my life. For years I... Read More

The Website Marketing Strategy that Never Fails

Developing a successful web site takes more than simply building... Read More