Expand Your Pool of Investors for Your Company

If you own a company that sells complicated products and you want more investors, consider having topics on your web site that discuss the background needed to understand your products and your company. For example, if your company specializes in producing and researching monoclonal antibodies, post articles discussing exactly what monoclonal antibodies are, how they are produced and what research your company is engaged in. In some cases, it may be a good idea to work with an outside writer, one who can explain the information in layman's terms.

Provide links to other sites discussing your industry. For example, a pharmaceutical company could provide a link to a web site discussing how clinical trials work. Suggest books to read. For example, a biotechnology company can suggest potential investors read The Biotech Investor: How to Profit from the Coming Boom in Biotechnology by Tom Abate.

Look over your annual report. How many terms may be confusing to readers? Many annual reports use terms known only in the industry. While you may not want to discuss every term you use in your annual report, you can direct potential investors to visit your web site to access a glossary. Granted, many of your investors and potential investors will be very knowledgeable in your field. However, you are looking to expand your pool of investors. The more a person understands about a company, the more he or she will be inclined to invest in that company. You just have to look at the most popular stocks to see that in most cases, what these companies do is understandable to most investors.

Heather L. Koppes is a freelance business writer who specializes in making copy accessible to readers. She writes company literature including newsletters, brochures, articles, case histories and press releases. You can check out her daily blog at http://heatherlkoppes.blogspot.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/10/14/business/economy/14treasury.html%3Fbl%26ex%3D1224216000%26en%3D41016671e60e6f5d%26ei%3D5087%250Acid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNF7c3ZlpqYNc3c4gmhhVuNGDbQ-NgUS bInvesting/b $250 Billion in Banks/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1He essentially told the participants that they would have to accept government binvestment/b for the good of the American financial system. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.3news.co.nz/News/InternationalNews/US-Government-invests-250-billion-in-major-banks/tabid/417/articleID/75789/cat/61/Default.aspxcid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNEmJC0yjEABXX481_0AvDtmTVo0iQUS Government invests $250 billion in major banks/a font size=-1 color=#6f6f6fnobr3 News NZ/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bbc.co.uk/blogs/thereporters/robertpeston/2008/10/world_back_from_the_brink.htmlcid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNForL_uMIFghHR7Y4bN2-4hDum-qQWorld back from brink/a font size=-1 color=#6f6f6fnobrBBC News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://businessmirror.com.ph/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D502:bank-consolidation-figures-expected-to-grow%26catid%3D23:topnewscid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNEtRM0qtZMnuRyH6HKtiwDDnpUFnABank consolidation figures expected to grow/a font size=-1 color=#6f6f6fnobrBusiness Mirror/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.theglobeandmail.com/servlet/story/LAC.20081015.RBANKSEXPLAIN15/TPStory/Businesscid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNFY31Jb46YZrPVyLQS2Id7-XXBCpAnobrGlobe and Mail/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/14/AR2008101403378.html%3Fhpid%3Dtopnewscid=1257778017ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNGx8LkVGTCDCCmtJrai5reav0QHsAnobrWashington Post/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257778017hl=ennobrall 2,887 news articles/nobr/a/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nrtoday.com/article/20081015/EDITORIALS/810159985/1022%26title%3DEditorial:%2520Investing%2520in%2520the%2520places%2520that%2520bring%2520us%2520all%2520togethercid=1258223015ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNFRIlYtPqk00NSVi4XNmIxVYR1RpwEditorial: bInvesting/b in the places that bring us all together/abrfont size=-1font color=#6f6f6fNRToday.com,nbsp;ORnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1Roseburg voters next month will decide if theirs are worth an binvestment/b when they consider a $5 million bond measure to pay for parks improvements. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.fool.com/investing/international/2008/10/15/this-is-the-new-financial-world-order.aspxcid=1258236883ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNFEFKd8otQjITuHa7L-_bULA9EYxQThis Is the New Financial World Order/abrfont size=-1font color=#6f6f6fMotley Foolnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1quot;Write an article about international binvesting/b for the Fool#39;s 15th Anniversary,quot; our editor asked. quot;Something about how more Americans should be doing it b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.dailycamera.com/news/2008/oct/15/investing-long-term-with-buffs-still-not-bad/cid=1256715162ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNFC94QLXm3hLZ3Z1m5QD7fn4FxCYQWoelk: bInvesting/b long term with Buffs still not bad idea/abrfont size=-1font color=#6f6f6fDaily Camera,nbsp;COnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1But if you#39;re looking at a long-term binvestment/b, you might want to weather this storm -- just like they have in Missouri, Kansas, Texas Tech and Oklahoma b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/wallet/2008/10/15/loose-change-101408-2/%3Fmod%3Dgooglenews_wsjcid=0ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNGn0PWssM1mGU7MUjyHkE5w9wAQLwimg src=http://news.google.com/news?imgefp=5CyOnM0oAlQJimgurl=s.wsj.net/media/frankenstein_art_200v_20081015083605.jpg width=56 height=80 alt= border=1brfont size=-2Wall Street Journal Blogs/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/wallet/2008/10/15/loose-change-101408-2/%3Fmod%3Dgooglenews_wsjcid=0ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNGn0PWssM1mGU7MUjyHkE5w9wAQLwThe Wallet covers the latest personal finance and binvesting/b news b.../b/abrfont size=-1font color=#6f6f6fWall Street Journal Blogs,nbsp;NYnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1-Bank of America announces that they’ll be meeting with former Countrywide customers to renegotiate mortgage terms. End result might not end up being all b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.tucsoncitizen.com/daily/local/99593.phpcid=1257902605ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNHPfeli-bbKGfJSAspjJcFU1SJ48gMcClure says her binvesting/b savvy would help Corporation Commission/abrfont size=-1font color=#6f6f6fTucson Citizen,nbsp;AZnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1PHOENIX - Marian McClure says her eight years as a Republican state lawmaker and 30 years of shrewd binvesting/b would inform her decisions as a member of the b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.voanews.com/english/2008-10-10-voa18.cfmcid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNHIS7QKC4dG4-6Qea7ObOh99_uALgimg src=http://news.google.com/news?imgefp=Hv_xsdJilH8Jimgurl=www.voanews.com/english/images/afp_us_dow_jones_175_09Oct08.jpg width=77 height=80 alt= border=1brfont size=-2Voice of America/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://money.cnn.com/2008/10/14/pf/Ask_the_mole.moneymag/%3Fpostversion%3D2008101504cid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNH6bO8jJIE_9-lTx6NrmFcOmdHgkgYour portfolio: Poised for a comeback/abrfont size=-1font color=#6f6f6fCNNMoney.comnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1Do you really think binvesting/b in stocks is a good idea? The Mole#39;s Answer: After coming off the worst week in the history of the stock market, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3Dw-bHukIFnfocid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNHbT7L5qQQ2ilZTxMepPosk50ASRgVideo: Wall Street Soars on Gov#39;t Aid Pledges/a font size=-1 color=#6f6f6fnobrAssociatedPress/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/w-bHukIFnfo/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/w-bHukIFnfotype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.valleynewstoday.com/site/news.cfm%3Fnewsid%3D20159517%26BRD%3D2703%26PAG%3D461%26dept_id%3D555139%26rfi%3D6cid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNEfmAnHkt8RPS0prFXBFp8GzhEeNgOn bInvesting/b: What you should know about Market corrections.../a font size=-1 color=#6f6f6fnobrValley News Today/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.voanews.com/english/2008-10-09-voa77.cfmcid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNHPbcj4G5Chc2OZOmEw9I9LoR4gfAWomen#39;s bInvestment/b Club in California Plans to Weather Stormy Markets/a font size=-1 color=#6f6f6fnobrVoice of America/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.redding.com/news/2008/oct/12/what-to-do-in-a-volatile-market/cid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNH-hU9JpHCvP2jduVs9nSxEmKr24QnobrRecord-Searchlight/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.rgj.com/article/20081014/NEWS10/810140349/1321/NEWScid=1257461006ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNFmyJ_sjLG7YZRvT9_q-GvIt_1fyAnobrReno Gazette Journal/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257461006hl=ennobrall 6,576 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/3197796/Financial-crisis-Few-regulatory-fears-for-alternative-investing.htmlcid=1256731910ei=GWH2SKbVNqbU6gPEzr2VCQusg=AFQjCNG7mXLPuP_XXRVD1nuTLsJYuiXWZAFinancial crisis: Few regulatory fears for alternative binvesting/b/abrfont size=-1font color=#6f6f6fTelegraph.co.uk,nbsp;United Kingdomnbsp;-/font nobrOct 14, 2008/nobr/fontbrfont size=-1Fears that the new regulatory environment in the banking will have a knock-on effect on the alternative binvestment/b industry are being played down by two of b.../b/font/div/font/td/tr/table
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