Hows Your HUB?

Marketing gurus are always coming up with new lingo but oftentimes they are restating the old tried and true concepts in new terms. Marketing students from the 70's and 80's will be familiar with the acronym USP. USP stands for your "Unique Selling Position" and it should be the cornerstone of your marketing.

Today they use a different acronym and talk about your HUB. HUB is a good one because just like the hub of a wheel, the image is that your HUB is at the center of your all of your marketing. HUB stands for "Hottest Undeniable Benefit". What is the single most benefit that you provide for your clients? At Shamrock Business Coaching it is "increasing profits". Maybe you are in a highly competitive retail item business and the thing that distinguishes you from all the rest is that you provide "FREE overnight delivery". Maybe you have the worlds largest tech warehouse and you can make the claim unlike others that you "stock every computer part imaginable".

Hottest Undeniable Benefit. Once you know your HUB it truly should be the center of your marketing. All of your marketing. Web site, informational brochure, postcards, flyers, promotional products, newspaper and radio ads....everything should include this HUB consistently. Even the way you market or introduce your self. Instead of saying "Hi, I'm Sam. I work in a warehouse", say "Hi, I'm Sammy Spade and I help computer geeks find any part they could ever need."

Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: http://www.ShamrockCoaching.com.

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.dividend.com/blog/%3Fp%3D2332cid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNH5eSXRr5dVvjlV5meDb1Y2nQqCCAimg src=http://news.google.com/news?imgefp=4vsW0rFatXEJimgurl=www.dividend.com/blog/wp-content/uploads/storypics/dumpster.jpg width=80 height=67 alt= border=1brfont size=-2Dividend.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/feeds/ap/2008/10/14/ap5551275.htmlcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHEoX6fpSeEKPyK0tFJ8fw0xE19wAFitch Ratings affirms Waste bManagement/b ratings/abrfont size=-1font color=#6f6f6fForbes,nbsp;NYnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1AP 10.14.08, 9:41 AM ET Fitch Ratings affirmed Waste bManagement/b Inc.#39;s ratings after the nation#39;s largest garbage hauler withdrew its $6.73 billion bid to b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.chron.com/disp/story.mpl/business/6056736.htmlcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNG2HNc-316RqPs3yDjbu_Am0TdvIQWaste bManagement/b calls off pursuit of rival Republic/a font size=-1 color=#6f6f6fnobrHouston Chronicle/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.kansascity.com/business/story/839598.htmlcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNH7wOPmFaejjz-Gf-xsoV5Jl3r0jgWaste bManagement/b pulls bid for Republic Services/a font size=-1 color=#6f6f6fnobrKansas City Star/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/phoenix/stories/2008/10/13/daily17.htmlcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNE_5vlLezceYJtl6MhXi69Abpg4SAWaste bManagement/b drops bid for Republic, Allied Waste deal still b.../b/a font size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/fitch-affirms-waste-managements-idr/story.aspx%3Fguid%3D%257BA3F951CD-7030-49B5-B4A3-E5A9A6D2F016%257D%26dist%3Dhpprcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEfoRyJgdo3U-GJtJYIDgothAPF2gnobrMarketWatch/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/feeds/ap/2008/10/14/ap5551528.htmlcid=1257244952ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNERmatOwMNHEZ1ylqEnZRN1alg3QgnobrForbes/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257244952hl=ennobrall 310 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://money.cnn.com/news/newsfeeds/articles/djf500/200810141202DOWJONESDJONLINE000458_FORTUNE5.htmcid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNFL5T1geLoS-meGZJ1MkmxS2zxqKQReserve bManagement/b Postpones Primary Payout, Stops International b.../b/abrfont size=-1font color=#6f6f6fCNNMoney.comnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1NEW YORK -(Dow Jones)- Reserve bManagement/b Co. has postponed a $20 billion distribution from its flagship Primary Fund, and cannot make redemptions from its b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bloomberg.com/apps/news%3Fpid%3D20601087%26sid%3DaPFXXUvIOUK4%26refer%3Dhomecid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHUEYL27mr5x06sazoV8IRfNdWpDgReserve Misses Target for Distributing $20 Billion to Investors/a font size=-1 color=#6f6f6fnobrBloomberg/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122392748203329713.html%3Fmod%3Dgooglenews_wsjcid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEKQ_Nae-ovZUNYMmD4CduJ4StBwQChina Fund Is Hurt by US Investment/a font size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessweek.com/ap/financialnews/D93N8V400.htmcid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNFpTYrgsfZpYtjpZLH79fgJmdE5KQManager of buck-breaking fund liquidates 15 more/a font size=-1 color=#6f6f6fnobrBusinessWeek/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.reuters.com/article/rbssFinancialServicesAndRealEstateNews/idUSN0932955720081009cid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNGuX_x7rzhjHyUuJlCU1ANMdR15SgnobrReuters/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bloomberg.com/apps/news%3Fpid%3D20601087%26sid%3DancX7qXx0kXk%26refer%3Dhomecid=1257736129ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHSMVWseMYraH4NroWVgAMfH55FNgnobrBloomberg/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257736129hl=ennobrall 55 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/north-hawaii-community-hospital-selects/story.aspx%3Fguid%3D%257B00A8826F-D485-403D-96F6-ECE5ACF882D7%257D%26dist%3Dhpprcid=1257496125ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHXUNIxZdpKFazigBqSLYTwGLukfQNorth Hawaii Community Hospital Selects Phoenix Health Systems for b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Phoenix will partner with NHCH, to eliminate the operational risk associated with the transition to new clinical information and financial bmanagement/b b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://canadianpress.google.com/article/ALeqM5gJjCspi__UecFaHrBUnXcCtEmuYgcid=1257673977ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHVTszotwjYeTQbMKLHNqP5DH4HYwCGI wins US$25 million financial bmanagement/b services and hosting b.../b/abrfont size=-1font color=#6f6f6fThe Canadian Press,nbsp; Va.nbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1A) says the US Federal Communications Commission has awarded the company a US$25 million contract to provide financial bmanagement/b software and other b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://in.sys-con.com/node/708826cid=1257673977ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNHFTX-_ULyGKhYQqrn-NeX-4QxrIACGI Awarded US$25 Million Financial bManagement/b Services and b.../b/a font size=-1 color=#6f6f6fnobrSYS-CON Media/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://triangle.bizjournals.com/triangle/othercities/washington/stories/2008/10/13/daily23.htmlcid=1257673977ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNE1wZzBoN4hH3xYwxCzCMjN13CgBgCGI gets $25M financial bmanagement/b services contract/a font size=-1 color=#6f6f6fnobrTriangle Business Journal/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.washingtontechnology.com/online/1_1/33717-1.htmlcid=1257673977ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNH0e6c3f-JuevX9VcTljME1FZ6SogCGI to upgrade FCC financial systems/a font size=-1 color=#6f6f6fnobrWashington Technology/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.canada.com/montrealgazette/news/business/story.html%3Fid%3D9f114eca-93c6-4eea-a37f-45d728a2f06acid=1257673977ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEpB1gNhIihmH-6qW1EfC8ibXxE-AnobrThe Gazette (Montreal)/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257673977hl=ennobrall 21 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ementum-wins-23m-prime-contract/story.aspx%3Fguid%3D%257B675262D5-8EED-4045-B3AA-D8D8BBADFC16%257D%26dist%3Dhpprcid=1257716692ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNFPG35n6aTGMB0Sfa-dy8XW4KdVTweMentum Wins $23M Prime Contract to Provide Identity bManagement/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1This contract expands the company#39;s strategic identity bmanagement/b support for the agency and includes services for program bmanagement/b, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/odyssey-systems-achieves-iso-90012000/story.aspx%3Fguid%3D%257BBFEA187B-4AD8-4D07-9D74-A15CA01B0CA9%257D%26dist%3Dhpprcid=1257723895ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEKH2LYi_k5N_3WSZz-m46XPrh9dAOdyssey Systems Achieves ISO 9001:2000 Certification for Quality b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1quot;Odyssey Systems#39; ISO 9001:2000 certification is a great achievement, and BSI bManagement/b Systems is proud to have been there every step of the way,quot; said b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/management-commitment-new-business-book/story.aspx%3Fguid%3D%257B7385907A-7CB8-4121-95DC-CC94F403150D%257D%26dist%3Dhpprcid=1257677571ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNGg-6ZqdR_nDo7QURy_BtIIfRkvlg#39;bManagement/b by Commitment#39;: New Business Book Hails the Best and b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1SAN MARCOS, Calif., Oct 14, 2008 /PRNewswire via COMTEX/ -- David N. Chalk shares his bmanagement/b secrets gleaned from years of experience in quot;bManagement/b by b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/supply-chain-consultants-co-sponsors-aberdeen/story.aspx%3Fguid%3D%257BC5575132-FFE7-4559-BB39-CDB5F50B6D30%257D%26dist%3Dhpprcid=1257707982ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNFR1YCC6BaJqbJmG6GjCUrs1rKgOASupply Chain Consultants Co-Sponsors Aberdeen Study on Demand b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1The study, titled quot;Demand bManagement/b in Process Industries: Strategies for Being Demand Driven in a Globalized Economyquot; is co-sponsored by Supply Chain b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/galleria-address-retailersupplier-collaboration-category/story.aspx%3Fguid%3D%257BC4384B20-0A01-459F-A492-FB6B3ADA3F1C%257D%26dist%3Dhpprcid=1257646800ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNGBKCpneeCENlPr3thyWkZBpJ_rxgGalleria to Address Retailer/Supplier Collaboration at Category b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1b.../b and supplier collaboration at the annual Category bManagement/b Association Conference in Atlanta on Wednesday, October 29, at 11:30 am Eastern Time. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.itworld.com/software/56074/aspera-introduces-first-license-centric-software-asset-management-tool-us-marketcid=1257726585ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEdV5t3FEDd6PI2diDGY9AUTBlQFgAspera Introduces First License-centric Software Asset bManagement/b b.../b/abrfont size=-1font color=#6f6f6fITworld.com,nbsp;MAnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1by Kacey Weinberg, Marketing Manager at Aspera GmbH Aspera GmbH (www.aspera.com), the market pioneer in catalog based software asset bmanagement/b (SAM), b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://advice.cio.com/kweinberg/software_asset_management_how_do_catalog_based_tools_workcid=1257726585ei=Oe30SPOaN6bU6gOd7KSbDQusg=AFQjCNEFPJejdAUqjXffn-w3F1sLbn8RmgSoftware Asset bManagement/b – How Do Catalog Based Tools Work?/a font size=-1 color=#6f6f6fnobrCIO/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257726585hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
management - Google News


Wind Chimes and more...

Windchimes for great gifts!

The Most Important Thing Youll Ever Do

The wellspring of confidence is belief. When you believe in... Read More

Unravelling the Data Mining Mystery - The Key to Dramatically Higher Profits

Data mining is the art of extracting nuggets of gold... Read More

The Measurement of Manager Training

THE MEASUREMENT OF TRAINING: Evaluation is one of the most... Read More

Uncovering the Secrets to Effective Performance Management

In many ways there are no secrets to implementing effective... Read More

How To Write Commercial Collections Letters

It is sometimes valuable to bring the sales manager into... Read More

Getting the Most from Appraisals

Does your organisation have one of those annual 'occasions' that... Read More

Five Reasons Why Leaders Fail to Create Successful Change

A bold title, don't you think? I mean, change is... Read More

Project Management - The Traveling Product Manager

Various studies ? and common sense ? indicate that involving... Read More

Group Discussion Guidelines

DISCUSSION METHODS: There are two basic types of discussion methods;... Read More

Leadership Skills Means Turnover is Not a Problem

"Ha!" you say. "For someone to make a statement like... Read More

Uncommon Common Sense ? Know What is the Most Important Thing in Your Business

Over 3 of my meetings with 3 business owners last... Read More

Bar Charts Brought to Life: Index of Interactive Information for HTML and PDF

Bar Charts and the Information ChallengeWhether one is an unknown... Read More

Is ISO 9001 2000 Right For My Business?

Firstly you should decide your own reasoning behind considering ISO... Read More

The Seven Cs: Partnership Danger Signs - Conflict Becoming the Norm ? Part 2

A series of articles exploring the seven critical areas that... Read More

Commercial Collections Billing Practices Advice

Swiftness is the key to collecting past due commercial accounts... Read More

Biometrics and ?Return On Investment?

At this time of tight budgets, the mantra of business... Read More

Five Strategies To Strengthen Your Company?s Financial Management

Too many businesses wait until a crisis occurs before they... Read More

Five Essential Hiring Practices

Recruiting and hiring are often done in haste, leaving the... Read More

Change Management: Getting Everyone on Board the Change Train

How do you get everyone on board the change train... Read More

You Get the Behavior You Reward

On consulting assignments, here are some of the questions I... Read More

Problem-Solving Success Tip: Whatever You Do, Do It on Purpose

Decision-making shows up throughout the problem-solving process. The decisions may... Read More

Project Management - I Want It ALL

The knee-jerk response to prioritizing requirements is to mark everything... Read More

The 10 Realities of Change

I've seen several articles that begin with lines like "the... Read More

Managing After Downsizing

So, you survived the downsizing. Your company did something that... Read More

Doing More With Less

This is a bottom-line environment.Decreasing the downtime of revenue producing... Read More