Improving Your Inter-Company Communications At No Cost

It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.

Want a more in-depth guide to internal and customer communications, plus a CD-ROM with software with advice, additional content and links to helpful sites?

Buy 'Marketing your Business' today

Firstly, everyone need to be able to get accurate information, so ensure that you have a good computer network (or better still, a fully-fledged Intranet) and routinely store the latest versions of documents where everyone can access them.

Keep all staff that have any exposure to customer AT WHATEVER LEVEL aware of new campaigns. Even the Stores Manager might talk with customers on the phone, so make sure that everyone knows what's going on.

As a Marketing Manager you may be paid for your ideas, but it doesn't mean that you're the only one that has them. Listen to others - they may come up with the basis of an idea that you can develop, but ensure you don't steal all the credit - the very fact that you can deliver on the initial idea proves your worth, and nothing is likely to aggravate colleague more than someone stealing their glory.

As email is commonplace in most businesses you can easily keep staff up-to-date with newsletters. It doesn't have to be anything flash - just a short, sweet email with a summary of what's going on. In any case, if you write a long-winded document, chances are it won't get read.

Chat systems can be a good way of hosting online meetings, regardless of the location of staff. Products such as MSN Messenger, Eyeball Chat, ICQ, Skype and Ivisit all offer the ability for users to type, talk and even video-conference with one or sometimes even several people simultaneously.

This subject is covered in greater detail in Martin Bailey's book, Marketing your Business, available from www.marketingyour.biz. Chapter 1.5 within the theoretical sections of 'Marketing your Business' enters into much greater detail about improving communications and internal staff relations. Chapter 1.8 also demonstrates various Internet communication methods.

About The Author

Since 1992 Martin Bailey has been involved with the marketing activities of small and medium sized companies, either through working directly for the organisation or by assisting friends and colleagues in their own business ventures. Based in the UK he regularly assists companies around the world in creating product and brand awareness for their chosen marketplaces. He has also written a number of IT and technical articles for niche market trade magazines.

In The News:
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.charlotteobserver.com/551/story/387420.htmlcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNE7HCM_FddHglFOvsHWdCrlglsYyAimg src=http://news.google.com/news?imgefp=_opva8BCsOsJimgurl=media.charlotteobserver.com/smedia/2008/12/01/13/CONSTRUCTION.sff.embedded.prod_affiliate.138.jpg width=64 height=80 alt= border=1brfont size=-2CharlotteObserver.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/12/02/business/economy/02econ.html%3Fhpcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNHR-ujwzG_R7WezLa9YZn0jLMTn2gConstruction Spending Reflects Economic Slowdown/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1The Institute for Supply bManagement/b’s monthly index of manufacturing activity fell to 36.2, from October’s 38.9. The reading is worse than Wall Street b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.iht.com/articles/ap/2008/12/01/america/Economy.phpcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNHVIyHGbkWvoQRz6E4n67jljCMkrQOctober construction spending drops 1.2 percent/a font size=-1 color=#6f6f6fnobrInternational Herald Tribune/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.theaustralian.news.com.au/business/story/0,28124,24738136-20142,00.htmlcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNFgnY4EXysRKrVSbs21_ZH11UGtzwUS manufacturing weakest since 1982/a font size=-1 color=#6f6f6fnobrThe Australian/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/phoenix/stories/2008/12/01/daily2.htmlcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNGAYmRGaciBttjWyadHGgNxvE0GsQConstruction spending fell again in October/a font size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/business/feedarticle/8105270cid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNE0QM_ihcqxFElDKSRLaChEgk1QqAnobrguardian.co.uk/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.iht.com/articles/ap/2008/12/01/business/NA-US-Economy.phpcid=1276553836ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNGapqP4CEjU574Zk1DKf44ZiGWHHwnobrInternational Herald Tribune/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276553836hl=ennobrall 270 news articles/nobr/a/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Training-Management-Maturity/story.aspx%3Fguid%3D%257B7D6818E5-8250-4A6D-B555-A9CD4D5EA73A%257Dcid=1276579789ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNEjou1Tj4SOca_l8CGHL8_OD_s5MwResearch and Markets: Training bManagement/b Maturity Model: A b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1How effective is your current training bmanagement/b system? What do you need to do to improve it? Find out with this best practice model and set of assessment b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Transite-Technology-Signs-Deal-MCR/story.aspx%3Fguid%3D%257B68033FCC-D3DB-430C-AA06-C338E00DFBED%257Dcid=1276668403ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNF8dSSC2-lijUS-QGZ1XUQiAHzhfgTransite Technology Signs Deal with MCR Safety to Provide b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1quot;And, it also is in line with our intent to cement our position as the leading transportation bmanagement/b application to the SAP system. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Madison-Strategic-Sector-Premium-Fund/story.aspx%3Fguid%3D%257BC33E7986-8414-4885-A820-D3C6B4AEB310%257Dcid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNF0PKx3LrY1gGMLOFgTuMzaeHm-zQMadison Strategic Sector Premium Fund (MSP) Declares Quarterly b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Madison Asset bManagement/b, LLC, a wholly-owned subsidiary of Madison Investment Advisors, Inc., is the Fund#39;s Investment Advisor. Founded in 1974, the firm b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.tradingmarkets.com/.site/news/Stock%2520News/2058244/cid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNEeS79ePmBAPspVFxAvH1M54C-N3gAGC and LCM Declare Dividends/a font size=-1 color=#6f6f6fnobrTrading Markets (press release)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/PPR-0340-November-Dividend/story.aspx%3Fguid%3D%257B3C32D15F-9E55-4B98-AA4A-987CFA7EF69A%257Dcid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNEOP-waW374WeJIVIRjWVUrC2Ss9gPPR - $.0340 November Dividend/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/TYW-Declares-Quarterly-Dividend/story.aspx%3Fguid%3D%257BDD294884-CF9B-4CD7-A2BA-8251ECCFFF71%257Dcid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNHg9URE0rdI48D9nTf3S1J-0PWd-gTYW Declares Quarterly Dividend/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/GOF-Declares-Monthly-Dividend/story.aspx%3Fguid%3D%257B21522658-337C-4289-AF23-FC917D93AE2E%257Dcid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNErjcaWUXAunwcdg4IdjH27LHp_HgnobrMarketWatch/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/AVK-Declares-Dividend-Announces-At/story.aspx%3Fguid%3D%257B6E48383A-74AA-4058-BA9B-7092933E1D16%257Dcid=1276595346ei=CHo0SejNHaTe6APJ1ZzcDAusg=AFQjCNEJBx56QOsADrIH4Q470DVl9DYemgnobrMarketWatch/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276595346hl=ennobrall 58 news articles/nobr/a/font/div/font/td/tr/table
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