Innovation Management ? Emotion, Habit, and Culture can be Hard to Change!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

However, Franklin (2003) argues that even great ideas developed and commercialised brilliantly may fail to succeed due to cultural, emotional and habitual barriers. Even obviously cheaper, simpler and more effective ideas fail to take off.

Whilst there are systems such as the S-curve that help predict and determine the magnitude of these barriers and hence the risk of successful commercialisation, the very nature of them makes them very hard and pin down in any quantitative or qualitative analysis.

The strength of cultural, emotional and habitual barriers can be illustrated by the examples below:

a) 11 million people have died of AIDS in Africa. Yet there is a taboo against condom use.

b) The metric system is obviously a great system and used almost the world over ? except in the United States.

c) The ATM ? cash point machines ? initially failed to take off because people believed that they did not have the right to access money so easily.

d) Scurvy was prevalent for years and the cure ? lemon juice ? was known, yet was not recognised as a legitimate cure for centuries.

e) Sewage systems are only today being adopted in rural and poorer parts of the world.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com

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You?re Hired, Now Go Home: Managing Workers at a Distance

Telecommuting or virtual work opens up a wider net of... Read More

Top 10 Things Every Business Should Provide for Every Worker - Including the Boss!

Doing business and meeting the needs of workers is increasingly... Read More

Growing Profits is Easy!

Everyone involved in running a business from the smallest start-up... Read More

Terrible Meetings - Ten Ways to Spot Them!

Sometimes, better than giving advice about how to run things... Read More

Delegate, Dont Abdicate

One of the key skills for the leaders of growing... Read More

People Are Our Most Important Asset!

How many times have you heard or uttered this phrase... Read More

Change Management: Getting Everyone on Board the Change Train

How do you get everyone on board the change train... Read More

Are You Managing to Lead?

For many people, the terms "manager" and "leader" are synonymous.... Read More

Where Else in Your Business Do You Accept a 60% Failure Rate?

I recently surveyed CEOs and Business Leaders of large companies... Read More

9 Tips for Getting the Most From Your Conference Investment

Tips for Getting the Most From Your Conference Investment All... Read More

Best Workplaces

The Best Workplaces report (Financial Times, April 28, 2005) notes... Read More

Why Good Enough... Isnt

About a year ago, I had an opportunity to have... Read More

Keeping Meetings On Track

We all have been in meetings with certain people who... Read More

Change and Performance - Training May Not Be The Answer

Introducing new products or services, bringing new people on board,... Read More

Is Chess Good for Management?

The game of chess has been applauded and taught in... Read More

How Can A Communications Audit Help You?

Organizations communicate in two directions: internally to staff and externally... Read More

Squeezing the Blood Out of that Old Turnip

I suspect all of you out there have someone that... Read More

6 Steps to Effective Communication

Effective leaders are known for being excellent communicators. Here's what... Read More

Forget The Sandwich Technique

Do you remember being told to use the "sandwich" technique... Read More

HRM: Contributing to Well-being or Ill-being at Work?

If you were to take the people out of an... Read More

Out of Control?

There are papers on the floor, across the desk and... Read More

Creativity and Innovation Management: The Creative State

Creativity can be defined as problem identification and idea generation... Read More

Creating A Vision ? Bringing Your Dreams Into Reality

Do you have some goals you want to achieve or... Read More

Hiring a Book Keeping Service

Whether you choose to do your own books and accounting... Read More

A Tricky Supervision Challenge

Many managers believe that treating their team members as responsible... Read More