Innovation Management ? The Need For Knowledge Managers

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the need for Knowledge Managers

The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.

From the above it is clear that a large number of good ideas are required before the innovation process can truly begin. Given that the bright ideas themselves would have been chosen from a larger pool of general ideas, the problem becomes one of maximising idea generation before idea selection begins.

A number of techniques can be used to generate vast quantities of ideas rapidly. For example, asking 100 participants to address a problem and generate five ideas an hour, results in 4000 ideas at the end of one working day.

But what do we do with all these ideas?

An idea is valueless unless it is successfully implemented.

From those 4000 ideas, a selection process has to be organised and many people with varied competencies need to be brought into the idea selection process if good decisions are to be made.

And then those ideas have to be pushed through the innovation process.

But the thing with problems is that they are never ending. The first problem solved is only the most pressing, that problem which is foremost in the bottleneck. And bottlenecks have to constantly be attended to.

And then there are issues such as sustained awareness.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Updated-Information-Regarding-Auction-Preferred/story.aspx%3Fguid%3D%257B869464BD-34F0-4889-BC11-666C196B5457%257Dcid=1276628257ei=k3o0SaqDCpCA7QPjyaDiCwusg=AFQjCNHYGs7GlXpL5o5FEBcqSIsYLsJe1wUpdated Information Regarding Auction Preferred Securities Market b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1BOSTON, Dec 01, 2008 (BUSINESS WIRE) -- MFS Investment bManagement/b(R) (MFS) today announced the availability of information on the results of the weekly b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081201/pa-lincoln-fin-snrmng.htmcid=1276637418ei=k3o0SaqDCpCA7QPjyaDiCwusg=AFQjCNEN7YXJxtrmIk4yN4y89vIO5hbyyALincoln Financial Group Announces New Senior bManagement/b Committee b.../b/abrfont size=-1font color=#6f6f6fInternational Business Times,nbsp;NYnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1She will also serve as amember of the firm#39;s Senior bManagement/b Committee. Bettinger-Buckingham joins Lincoln Financial with more than 20 years ofexperience b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/The-Apogee-Companies-a-Leading/story.aspx%3Fguid%3D%257B885FA962-35D5-4654-B3DC-4B4723F7A75A%257Dcid=1276467599ei=k3o0SaqDCpCA7QPjyaDiCwusg=AFQjCNGqgWxi-w6HntEHNpT4KEu1Lb39FAThe Apogee Companies, a Leading Property bManagement/b Company b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1quot;These upcoming new deals will broaden our abilities to grow throughout the USquot; The Apogee Companies is a leader in property and real estate bmanagement/b with b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Training-Management-Maturity/story.aspx%3Fguid%3D%257B7D6818E5-8250-4A6D-B555-A9CD4D5EA73A%257Dcid=1276579789ei=k3o0SaqDCpCA7QPjyaDiCwusg=AFQjCNENODtPEpJmdfBZmBQmVHCXMeEmiQResearch and Markets: Training bManagement/b Maturity Model: A b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1How effective is your current training bmanagement/b system? What do you need to do to improve it? Find out with this best practice model and set of assessment b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Fundamentals-Quality-Control/story.aspx%3Fguid%3D%257B179937E7-E40D-4AED-8F23-F04BD5B29EC0%257Dcid=1276579789ei=k3o0SaqDCpCA7QPjyaDiCwusg=AFQjCNFJWd09dos61CkHTBMsWGtIsL4sbQResearch and Markets: Fundamentals of Quality Control and b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276579789hl=ennobrall 12 news articles/nobr/a/font/div/font/td/tr/table
management - Google News

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I recently received a most interesting phone call.When I answered... Read More

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The second you quit being the 'best deal' for your... Read More

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[This article is based on excerpts from the special report... Read More

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Here's a scary statistic. According to four prominent research firms,... Read More

Communicating When A Crisis Strikes

How would you handle communication if your business or practice... Read More

Important Communication Tips For Managers

The following tips will help you communicate more effectively with... Read More

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Take the pain out of gain and decrease the upheaval... Read More

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A series of articles exploring the seven critical areas that... Read More

Close the Performance Gap

One of the most difficult and emotionally draining situations you... Read More