Innovation Management and Brainstorming Management ? why people hate to brainstorm!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

One common method in the problem identification and idea generation phase is the use of brainstorming. In fact, it is not unfair to say that whenever managers have a problem to solve, they are likely to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session.

There are a number of reasons why people hate brainstorming sessions. Further, there are a number of reasons why proper brainstorming management yields superior results.

a) Brainstorming dilutes ideas. Many individuals who think that they may be onto the something find that their ideas become diluted as a result of compromise.

b) The sum of ideas produced by individuals acting alone is greater than the sum of ideas produced by those individuals acting in groups. Thus proper brainstorming management includes asking participants to address the problem and generate ideas before the actual brainstorming session.

c) Large groups produce negatives such as groupthink, evaluation apprehension and status deference which causes people to shut down.

d) Idea generation is a cognitive process and relies on the team leader having the skills to elicit that cognitive activity from individuals. Often team leaders are assigned that role for other reasons.

e) Large groups are often dominated by higher status and more forceful personalities, thus lessening the impact of other participants. Often team leaders do not have the skills to manage all people.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

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Align The Enterprise & Make Beautiful Music Together

Q: Why is a great business like a great marching... Read More

Organizational Capital in Politics, War, Sports and Business

Intangible Corporate Assets such as Organizational Capital, Blue Sky and... Read More

Nine Steps to Help You Develop Your Potential

Go into any bookstore and you will find a big... Read More

Collaboration: 3 Keys to Keeping Your Documents from Getting Lost in the Shuffle

Often, collaborating documents in a team or in a business... Read More

The Top 10 Things They Don?t Teach You In Business School

Here are 10 subjects that academia should be teaching their... Read More

When Change Is In the Wind...Heads Up!

In these days of takeovers and mergers, of downsizings and... Read More

Loyalty, Motivation And Work-Life Balance

Managers who aren't loyal to their people can't expect loyalty... Read More

Are You At The Mercy Of Computer Geeks?

Many business owners are sabotaging their business without even realizing... Read More

Five Problem-Solving Success Tips

The ability to solve complicated problems quickly is more important... Read More

How Invisible Communication Barriers Kill Productivity

Many kinds of interferences or disturbances can confuse a message.... Read More

Five Strategies for Profitable Services Growth

In today's era of Professional and IT Services competition and... Read More

A Leadership Lesson: Two Guys With Guns

PERMISSION TO REPUBLISH: This article may be republished in newsletters... Read More

Team Motivation - Tough Enough to Care

Sir Alex Ferguson has just celebrated his 1000 game in... Read More

Computer Consulting Profit Secrets

Do you own or manage a computer consulting company? Are... Read More

Is Your Brain Getting the Memory Full Message? 5 Ways to Free Up Room on Your Brains Hard Drive

Lynn was tapped to head up the project team for... Read More

Creativity and Innovation Management ? Personality Testing

Whilst tests measuring the creative or innovative personality exist, there... Read More

Increasing the Return on Your Training Investment

Insightful leaders and organizations recognize that training is a valuable... Read More

When Business Becomes A Battlefield

"We have to be careful it's like a minefield out... Read More

Cross Cultural Solutions for International Business

Globalisation, the expansion of intercontinental trade, technological advances and the... Read More

Quality Hiring: Are You Doing It Right?

Quality hiring is more than running ads, screening, interviewing and... Read More