Innovation Management - idea selection and valuation issues

Innovation is different and distinct from creativity in that it is idea selection, development and commercialisation as opposed to creativity, which is problem identification and idea generation. The core issue with innovation management is, therefore, how to select those ideas that are most likely to succeed?

Ideas have to pass though an idea funnel as most organizations lack the resources to try out all their good ideas. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.

Within the idea funnel, ideas must regularly pass GO and KILL points. Here it is decided whether an idea should remain in order to ascertain its potential or be killed off and make way for a new idea. The selection process can be difficult ? drop an idea and you may have lost that one gem; keep it in and you disallow another potentially good idea reaching fruition.

Certain ideas have more probability of success than others.

a) Some ideas will naturally have cultural, technical or other impediments. Condom use in Africa to prevent AIDS is subject to cultural taboos. Non-carbon fuel cars must beat back resistance from the oil industry. E-commerce suffers from fear of Internet fraud. Impediments can be plotted against the S-curve in order to generate a risk profile for each idea under consideration.

b) Some ideas have an inherent greater chance of success than others, depending on their origin. Franklin (2003) argues that ideas that have resulted from solution spotting ? when individuals have sought solutions for particular problems ? have a significantly greater chance of success than most other ideas. The nearest competitors are ideas that originate from random events.

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at http://www.managing-creativity.com.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Updated-Information-Regarding-Auction-Preferred/story.aspx%3Fguid%3D%257B869464BD-34F0-4889-BC11-666C196B5457%257Dcid=1276628257ei=5IQ0SZuvDpCA7QPjyaDiCwusg=AFQjCNHTh9hVTe2NA6gRbcspUEao7p6vYQUpdated Information Regarding Auction Preferred Securities Market b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1BOSTON, Dec 01, 2008 (BUSINESS WIRE) -- MFS Investment bManagement/b(R) (MFS) today announced the availability of information on the results of the weekly b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081201/pa-lincoln-fin-snrmng.htmcid=1276637418ei=5IQ0SZuvDpCA7QPjyaDiCwusg=AFQjCNFecnGsfdCwOxCMNCwzxcWWYihn6QLincoln Financial Group Announces New Senior bManagement/b Committee b.../b/abrfont size=-1font color=#6f6f6fInternational Business Times,nbsp;NYnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1She will also serve as amember of the firm#39;s Senior bManagement/b Committee. Bettinger-Buckingham joins Lincoln Financial with more than 20 years ofexperience b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Gideon-Technologies-CEO-To-Give/story.aspx%3Fguid%3D%257B7F21B780-4CB3-4A33-B667-724B0AF4324B%257Dcid=1276605793ei=5IQ0SZuvDpCA7QPjyaDiCwusg=AFQjCNGQAaTEh_PEMv2VtCJfVYZ1QpEIhwGideon Technologies CEO To Give Unified Compliance bManagement/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1Unified Compliance bManagement/b simplifies this complex problem. quot;The combination of a holistic centralized view of the network, unified and continuous b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Training-Management-Maturity/story.aspx%3Fguid%3D%257B7D6818E5-8250-4A6D-B555-A9CD4D5EA73A%257Dcid=1276579789ei=5IQ0SZuvDpCA7QPjyaDiCwusg=AFQjCNF7bP-iZ787Lg4VQtSFhbmOx3MnkgResearch and Markets: Training bManagement/b Maturity Model: A b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1How effective is your current training bmanagement/b system? What do you need to do to improve it? Find out with this best practice model and set of assessment b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Fundamentals-Quality-Control/story.aspx%3Fguid%3D%257B179937E7-E40D-4AED-8F23-F04BD5B29EC0%257Dcid=1276579789ei=5IQ0SZuvDpCA7QPjyaDiCwusg=AFQjCNF2iqZOTi3aen4fDABLf0RuhI7XagResearch and Markets: Fundamentals of Quality Control and b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276579789hl=ennobrall 12 news articles/nobr/a/font/div/font/td/tr/table
management - Google News


Wind Chimes and more...

Windchimes for great gifts!

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