The 10 Realities of Change

I've seen several articles that begin with lines like "the only constant today is change." I assert that change that is constant can't really be called change. It's simply a new reality. It's time that we accept that things simply don't stay the same and speed to change is the new reality of business. Like any other new reality it requires new responses.

There is not more change than there was in the past the change just comes more quickly. Compared to the "good old days" the impact of change today is like stepping into a tub of hot water - once you figure out that you're in it, it's difficult to react gracefully. Jumping out is the natural response and there you stand bare and exposed.

Several months ago I was working with a group of clients and one gentleman began expressing his frustration with the impending changes in his organization. He said with a straight face (though I had trouble keeping one), "I can't believe what they are doing around here. They've been talking about this stuff for 10 years and now BAM out of no where they want to change things."

The impact of change can have severe consequences when people are not prepared. I find that people don't struggle as much with change itself but become frustrated with continued attempts at addressing the future with the outdated responses.

There are 10 things that you should know about change.

  • Change will come.

  • Change is necessary.

  • Change is predictable.

  • The sooner change is predicted the slower change appears.

  • Change always provides opportunities.

  • Change doesn't define goals, it expands options.

  • Those who are ready will survive.

  • Those who anticipate will thrive.

  • Those who resist will lag behind.

  • What is now old will be new again.

    Change is inevitable. There is not one among us who is immune. It is non-discriminating and can be relentless. We don't chose how much or how often we are subjected to the shifts; however we DO chose how we are going to respond. Being prepared means keeping pace.

    A focus on clearly identified goals provides a sense of continuity so that it doesn't feel like starting over every time you are confronted with some "sudden" change in direction.

    About The Author

    Feel free to copy this article when you include the copyright and contact information listed below.

    Valarie Washington, President of Think 6 is a knowledge broker helping companies improve organizational effectiveness, team performance, and individual productivity. Author of "Performance Case Analysis", she delivers high impact training to corporations throughout the U.S. and internationally.

    Visit us at http://www.Think6Results.com or contact Valarie at washington@think6results.com or by calling 630-705-1189.

    In The News:

    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.google.com/hostednews/afp/article/ALeqM5i-xDOTe0w7L4jF1g5lOVZPYwpJvAcid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNG9v4CdbxAyU8MQEqpMVATj798XYQimg src=http://news.google.com/news?imgefp=nICGyBBy_zoJimgurl=www.google.com/hostednews/afp/media/ALeqM5jroZzHDYghNsqNmNtkZaA1NWN0Rg width=80 height=53 alt= border=1brfont size=-2AFP/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/global-manufacturing-gauges-collapse-november/story.aspx%3Fguid%3D%257B89D71098-0129-432D-875A-1EECDDE62475%257D%26dist%3Dmsr_1cid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNG7P0VrvsvahXK6k_RJSNLIxu6oNQECONOMIC REPORT Global manufacturing gauges collapse in November/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1b.../b of price pressures hit an all-time low, according to a survey of corporate purchasing managers released Monday by the Institute for Supply bManagement/b. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://money.cnn.com/2008/12/01/news/economy/ISM_November/%3Fpostversion%3D2008120110cid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGZ5J9kNG_fU6spmlC5GJT-hIJAzAManufacturing index at 26-year low/a font size=-1 color=#6f6f6fnobrCNNMoney.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/nashville/stories/2008/12/01/daily9.htmlcid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGD1ZzGbYtxX2ZKx-gkBInfBoW9NgManufacturing hits 26-year low/a font size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ajc.com/services/content/printedition/2008/12/02/manufacture.htmlcid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGnKQU7L9vdZvappUsZoiiYRV4UtQManufacturing index drops to 26-year low/a font size=-1 color=#6f6f6fnobrAtlanta Journal Constitution/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://deseretnews.com/article/1,5143,705267409,00.htmlcid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNHmjo0QZbOnLAcQI3Wk5Z4Ngx-t7QnobrDeseret News/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/manufacturing-falling-fastest-pace-27/story.aspx%3Fguid%3D%257B01759E58-3EB4-4E5E-A1A1-2BC26F9A8A8D%257Dcid=1276422140ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNEwvK0O7IX6nJVqZtbJplSZqsLoRQnobrMarketWatch/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276422140hl=ennobrall 654 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Aruba-Networks-Wins-Mobile-Star/story.aspx%3Fguid%3D%257B2FD35362-D036-433E-9222-3F14F6C284E2%257Dcid=1276766426ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNHtfC9HFzJXbuSgVFdSqa0WynhEaQAruba Networks Wins Mobile Star Awards for WLAN bManagement/b, WLAN b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Enterprise Software: WLAN bManagement/b category: AirWave Wireless bManagement/b Suite. AMP Version 6 software support WLAN products from more than sixteen b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.wnct.com/nct/news/local/article/christmas_price_index_says_the_gift_of_giving_will_cost_more_this_year/25117/cid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNFYG2I0PXQFd2oS3DqnGdiwWLBnTwimg src=http://news.google.com/news?imgefp=GqkuBjUriAsJimgurl=media.wnct.com/wnct/img-story/images/uploads/ornaments_background.jpg width=80 height=60 alt= border=1brfont size=-2WNCT/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://economix.blogs.nytimes.com/2008/12/01/price-tags-on-partridges-and-pear-trees-a-different-cpi/cid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGFuaZTxI120CdPHMlNHk_fbQ0zDwPrice Tags on Partridges and Pear Trees: A Different CPI/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1By Catherine Rampell For the last 24 years, PNC Wealth bManagement/b (or its predecessor, Provident Bank) has released this whimsical index, a measure of the b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3D_PPfujQH9BIcid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNEoX3LPf2-iQmMQ4L7WdLRmNJ8VbQVideo: 12 Days of Christmas#39; Items Would Cost $86,609/a font size=-1 color=#6f6f6fnobrAssociatedPress/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/_PPfujQH9BI/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/_PPfujQH9BItype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.google.com/hostednews/ap/article/ALeqM5hbRtA6z3x9Zijla9K78YuJGQEq3QD94PT2QO0cid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNFMiQivK6aEU76ksB05PYQMVVqiKQ#39;12 Days of Christmas#39; items would cost $86609/a font size=-1 color=#6f6f6fnobrThe Associated Press/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/finance/3540138/Twelve-Days-of-Christmas-would-cost-21000.htmlcid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGsfdzcc_EL8lUIyhNrGefue3wCyATwelve Days of Christmas would cost $21000/a font size=-1 color=#6f6f6fnobrTelegraph.co.uk/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.reuters.com/shop-talk/2008/12/01/costly-classical-christmas/cid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNG9mzx4n38H59vWTfAV8al7mKz-FwnobrReuters/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/business/2008/dec/01/useconomy-christmascid=1276433807ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGc-jAVtd_-moAhTsfu6hhZnaqOIQnobrguardian.co.uk/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276433807hl=ennobrall 362 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Updated-Information-Regarding-Auction-Preferred/story.aspx%3Fguid%3D%257B869464BD-34F0-4889-BC11-666C196B5457%257Dcid=1276628257ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGGPkAJ1Ib3eFMp5iUH-sVfxLK1yQUpdated Information Regarding Auction Preferred Securities Market b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1BOSTON, Dec 01, 2008 (BUSINESS WIRE) -- MFS Investment bManagement/b(R) (MFS) today announced the availability of information on the results of the weekly b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081201/pa-lincoln-fin-snrmng.htmcid=1276637418ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNEnSoDJhSJMOAJlNyoW2q2_ABpbswLincoln Financial Group Announces New Senior bManagement/b Committee b.../b/abrfont size=-1font color=#6f6f6fInternational Business Times,nbsp;NYnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1She will also serve as amember of the firm#39;s Senior bManagement/b Committee. Bettinger-Buckingham joins Lincoln Financial with more than 20 years ofexperience b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Transite-Technology-Signs-Deal-MCR/story.aspx%3Fguid%3D%257B68033FCC-D3DB-430C-AA06-C338E00DFBED%257Dcid=1276668403ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNG5Ag96VbMkFwNWI8M-ojyVBYQFAwTransite Technology Signs Deal with MCR Safety to Provide b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1quot;And, it also is in line with our intent to cement our position as the leading transportation bmanagement/b application to the SAP system. b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Gideon-Technologies-CEO-To-Give/story.aspx%3Fguid%3D%257B7F21B780-4CB3-4A33-B667-724B0AF4324B%257Dcid=1276605793ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNGh0UttBKWaklyyH5YGDUVg4ECvrAGideon Technologies CEO To Give Unified Compliance bManagement/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Unified Compliance bManagement/b simplifies this complex problem. quot;The combination of a holistic centralized view of the network, unified and continuous b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Training-Management-Maturity/story.aspx%3Fguid%3D%257B7D6818E5-8250-4A6D-B555-A9CD4D5EA73A%257Dcid=1276579789ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNHVO-CpMSq3UcsbGhEVKX1sxtvbowResearch and Markets: Training bManagement/b Maturity Model: A b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1How effective is your current training bmanagement/b system? What do you need to do to improve it? Find out with this best practice model and set of assessment b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Single-Source-Introduces-New-Advanced/story.aspx%3Fguid%3D%257B5F9B6094-79DA-4B91-9089-E3100016FC14%257Dcid=1276524746ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNEDk63s8vINfxwVgHspykww6M7KZgSingle Source Introduces New Advanced Quote bManagement/b (AQM)(TM b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1All functions seamlessly integrate to the inherent back-office financials, inventory, purchasing and bmanagement/b reporting functionality of SM-Plus-meeting b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20081201005164/encid=1276524746ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNFR_HZggKq8s9Bc4duxjbAXorlKPgKANA Recognized by Leading Industry Publications for Innovation b.../b/a font size=-1 color=#6f6f6fnobrBusiness Wire (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276524746hl=ennobrall 23 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Madison-Strategic-Sector-Premium-Fund/story.aspx%3Fguid%3D%257BC33E7986-8414-4885-A820-D3C6B4AEB310%257Dcid=1276595346ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNG_k2iWGHEcjJT72vF5dKkw5F8AcAMadison Strategic Sector Premium Fund (MSP) Declares Quarterly b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1Madison Asset bManagement/b, LLC, a wholly-owned subsidiary of Madison Investment Advisors, Inc., is the Fund#39;s Investment Advisor. Founded in 1974, the firm b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.tradingmarkets.com/.site/news/Stock%2520News/2058244/cid=1276595346ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNECj66xBVVvgjTgk3WQnukIbpTuBgAGC and LCM Declare Dividends/a font size=-1 color=#6f6f6fnobrTrading Markets (press release)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/TYW-Declares-Quarterly-Dividend/story.aspx%3Fguid%3D%257BDD294884-CF9B-4CD7-A2BA-8251ECCFFF71%257Dcid=1276595346ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNHEwhQWbsjtATKyyUJ_wZic9DHlLQTYW Declares Quarterly Dividend/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/GOF-Declares-Monthly-Dividend/story.aspx%3Fguid%3D%257B21522658-337C-4289-AF23-FC917D93AE2E%257Dcid=1276595346ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNHIzy0rNf-k68nO9fm7CK4z7H5gzwGOF Declares Monthly Dividend/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/AVK-Declares-Dividend-Announces-At/story.aspx%3Fguid%3D%257B6E48383A-74AA-4058-BA9B-7092933E1D16%257Dcid=1276595346ei=Rek0SbyeLoLg6AOUv42WDgusg=AFQjCNE9399Sa-M3Z2HznOC9dsQNshKBIgnobrMarketWatch/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276595346hl=ennobrall 59 news articles/nobr/a/font/div/font/td/tr/table
    management - Google News


  • Wind Chimes and more...

    Windchimes for great gifts!

    Show Me the Money!

    Are you ready to raise money for your startup?Leslie Mitts,... Read More

    The Truth?

    The pure and simple truth is rarely pure and never... Read More

    10 Ways To Work Through A Business Slowdown

    In running any kind of business, it's inevitable that sometimes... Read More

    Great Hires: Avoid Costly Mistakes

    Picking people for a job is like going... Read More

    How To Decrease Downtime and Increase Productivity

    All maintenance activities of the workforce must be documented, this... Read More

    Innovation Management ? Producing Great Products, Motivation

    Creativity can be defined as problem identification and idea generation... Read More

    Computer Consulting Profit Secrets

    Do you own or manage a computer consulting company? Are... Read More

    Are You At The Mercy Of Computer Geeks?

    Many business owners are sabotaging their business without even realizing... Read More

    Communicating In Chaotic Environments

    How do you, or would you, communicate in a chaotic... Read More

    The Top 10 Requirements for Your Business to Become and Remain Profitable

    We live in a relentlessly competitive world. The daily pressure... Read More

    Making Powerful Requests That Launch People Into Action

    Do you ever wonder why people do not simply do... Read More

    Understand What Flows Through Your Business to Find Improvement

    I remember once seeing a cartoon which showed two people... Read More

    When Politics Prevent Innovation - Or? Still Fighting Battles and Losing Wars

    The objective is to beat the competition and make money.... Read More

    How To Get What You Really Want

    As a small business owner, entrepreneur or independent professional, it's... Read More

    Quality Hiring: Are You Doing It Right?

    Quality hiring is more than running ads, screening, interviewing and... Read More

    Sharing the Reins: 10 Reasons To Sell Your Company To Your Employees

    In 1987 I sold my business, South Mountain Company, to... Read More

    Is It Worth To Outsource? How One Can Outsource Wisely

    Recent trends in software development market show that it is... Read More

    The Death Spiral

    Sometimes things just happen. Maybe we lose focus and take... Read More

    Is Busyness Affecting Your Business?

    I'm too busy; I'd love to but I'm very busy;... Read More

    Get Meeting off To a Great Start

    When asked what part of their job they find a... Read More

    Getting to Consensus

    The need to get people in an organization to pull... Read More

    Improvements In A Large Public Electric Utility In South America

    The company decided to develop and implement an improvement program.... Read More

    Innovation Management ? Rigorous data analysis

    Creativity can be defined as problem identification and idea generation... Read More

    Knowledge Management - Lessons Learned and How To Identify Them

    Many organisations use the term "lessons learned" to describe the... Read More

    Creativity Management and Time Pressure

    There is a pervasive belief that time pressure stimulates creativity.... Read More