What We Have Here Is A Failure To Communicate -

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What We Have Here Is A Failure To Communicate

What We Have Here Is A Failure To Communicate

Today's successful organizations are the ones which carry on open and honest communications with their employees. If employees know and understand the mission, they will help communicate it to customers.

Here are some employee communication methods and the pros and cons of each. As in marketing communications, a multi-media approach will be most effective when delivering honest and open communication.

Meetings and Discussion Groups

Pros ? Effective. Allow immediate response and feedback. Allow Q&A. Delivers message that management cares and wants open communication. Also, one of employees' top preferred methods.

Cons ? Consistency at risk with many different group leaders involved. Hard to evaluate. Can get out-of-hand and become counter-productive. Management time required.

Newsletters

Pros ? Consistent, controlled message. Big picture message can be combined with local messages, allowing you to tailor to location, audience. Relatively inexpensive. Timely.

Cons ? Not a society of readers. Impersonal.

Television

Pros ? Consistency, control, timeliness. Chosen spokesperson speaks directly to audience. We are a TV society, so people relate well to this method. Live interaction through teleconferencing provides some of the benefits of face-to-face meetings.

Cons ? Distribution. Cost. Time required on the part of the spokesperson.

Audio Tapes/CDs

Pros ? Consistency, control, timeliness. Chosen spokesperson speaks directly to audience. Relatively low cost. Ease of use (most people have access to cassette/CD players at home, work or in the car.)

Cons ? Distribution. Time required on the part of the spokesperson.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

In The News:

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.counton2.com/cbd/news/local/article/12_days_of_christmas_cost_more_this_year/17522/cid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNEV912nVjr-knQLjy9F5fdyABag0wimg src=http://news.google.com/news?imgefp=DlT0u3j0HcUJimgurl=media.counton2.com/wcbd/img-story/images/uploads/holiday_sales.jpg width=80 height=60 alt= border=1brfont size=-2WCBD/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://economix.blogs.nytimes.com/2008/12/01/price-tags-on-partridges-and-pear-trees-a-different-cpi/cid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNE8AS7ggQiXWIMBC-dK-w9icnBPWgPrice Tags on Partridges and Pear Trees: A Different CPI/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1By Catherine Rampell For the last 24 years, PNC Wealth bManagement/b (or its predecessor, Provident Bank) has released this whimsical index, a measure of the b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3D_PPfujQH9BIcid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNHpvUW39DjLRYahapWriXKjeYm7UAVideo: 12 Days of Christmas#39; Items Would Cost $86,609/a font size=-1 color=#6f6f6fnobrAssociatedPress/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/_PPfujQH9BI/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/_PPfujQH9BItype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ktnv.com/Global/story.asp%3FS%3D9440457cid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNEEJhTQjM-BP_bwyCGzHfW89mdFxgCost Increase for quot;12 Days Of Christmasquot; Items/a font size=-1 color=#6f6f6fnobrKTNV Las Vegas/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/finance/3540138/Twelve-Days-of-Christmas-would-cost-21000.htmlcid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNE3nQ-hyjF7EPCtTIi-sUZnmy4_5wTwelve Days of Christmas would cost $21000/a font size=-1 color=#6f6f6fnobrTelegraph.co.uk/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.reuters.com/shop-talk/2008/12/01/costly-classical-christmas/cid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNEZZrjmFLx4JmX9Z30cxGEgizrPcgnobrReuters/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/business/2008/dec/01/useconomy-christmascid=1276433807ei=quA0SajrLZSA7QPG7a2FDwusg=AFQjCNFZGxV6Kt78lqQUKP-mWKdzZZPrZAnobrguardian.co.uk/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276433807hl=ennobrall 361 news articles/nobr/a/font/div/font/td/tr/table

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What We Have Here Is A Failure To Communicate

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