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I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Wind Chimes and more... I love my dentist! When is the last time you... Read More In Part 1, I discussed how traditional marketing is no... Read More Here is an example of a business-to-business sales letter mailed... Read More How would you use business cards for gift certificates?I asked... Read More You may not realize it, but you already have a... Read More If you've never done a postcard mailing, you're probably wondering,... Read More "When I walked into the grocery store last Saturday, I... Read More Business card size works well for invitations to special events.What... Read More Can we actually learn a marketing lesson from reality TV?... Read More Exhibiting overseas is one of the fastest and most cost... Read More I bet you thought the movie "Daddy Daycare" was a... Read More Mobile businesses are quite unique in the way they must... Read More Don't get me wrong. I certainly don't think the majority... Read More Why does your business need a business card?Business card is... Read More Business marketers have a lot of weapons in their arsenals... Read More Last time we discussed how online coupons and promotion codes... Read More Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More One of the reasons direct mail works is the personal... Read More If your company doesn't have a direct marketing program in... Read More Same old same old just doesn't sell anymore. To... Read More Doctors do it, hair dressers do it, and salespeople can... Read More The greatest asset to your business is your Customer, specifically,... Read More "There are those who get things done and those who... Read More Used the right way and with the right audience, postcards... Read More Coupons have proven themselves to be highly effective sales tools... Read More
Windchimes
for great gifts!
Love My Dentist
Future of Marketing Part 2
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Business Cards that Make Them CALL
The Secret to Adding Credibility to Your Business ? Testimonials!
Budgeting for a Postcard Mailing
Most Wanted Response... How To Make It Work
Using Business Cards as Invitations
Marketing Lessons From TV?s The Apprentice
The A-Z of Exhibiting Overseas
8 Lessons in Strategic Marketing A La Daddy Daycare
Promotions for Mobile Detailers
Beyond Repair: The Fixed-price Model
Create A Business Card That Sells and is Effective
Use The Neglected Weapons In Your Marketing Arsenal
Motivating Shoppers with Online Coupons (Part 2 of 2)
How To Choose a Qualitative Research Market
Get Personal: Letters vs. Direct Mail
Direct Marketing ? Brand Identity Guru Tips
Five Tips to Make Your Marketing More Creative
Doing it with Class!
Customer Lifetime Value - The Key To Maximizing Your Profits!
Market Planning -- Getting the Word Out
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
How to Put the Profit Producing Power of Couponing to Work for You
If you need evidence that a testimonial or referral can... Read More
If yours is a small business and you have big... Read More
Many businesses today overlook the importance of business cards as... Read More
The single biggest, non-renewable asset you have is your time.... Read More
Marketing successfully requires not only insight into how a product... Read More
The most crucial aspect of having a high response rate... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
Are you willing to fail your way to great marketing... Read More
There are several color formats and systems available for mixing... Read More
There comes a time in every small businessperson's life when... Read More
Have you ever wondered why the phones aren't ringing the... Read More
In previous articles, we discussed the generation of a contact... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
Entering into Global markets is a great way to organically... Read More
Remember the baseball cards kids traded while... Read More
The goal of successful marketing is to create long lasting... Read More
You want to be more flexible? You have to stretch... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
What is a Joint Venture? A joint venture is an... Read More
Many professional copywriters estimate that the headline contributes to 80%... Read More
You are an expert. You have lots of content -... Read More
So many of you have been telling us that you're... Read More
"But this won't work" said Steve. "I've tried it in... Read More
When you attend networking functions, what kind of name tag... Read More
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