In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


E-Marketing Specialist
Seattle Post Intelligencer - 7 hours ago
Develops and implements outbound e-mail marketing programs. Develops e-marketing plans in line with business unit and corporate marketing objectives. ...

Marketing and Admissions Coordinator
Seattle Times, United States - 6 hours ago
Timber Ridge at Talus, a new upscale retirement community and health center in Issaquah, Washington, is seeking a talented Marketing and Admissions ...

Methuselah Foundation Welcomes Roger Holzberg as Chief Marketing ...
FOXBusiness - 6 hours ago
Mr. Holzberg is taking the lead in honing the Methuselah Foundation's marketing strategy as it pursues its mission of extending healthy human life. ...

Director of Sales and Marketing
Seattle Times, United States - 15 hours ago
Do you feel buried in a large corporate marketing department where your boss’s boss doesn’t even know your name? Are you looking for a place where you can ...

Dirty Marketing Campaigns
Fast Company - 10 hours ago
Through smart marketing, Procter & Gamble, for example, created the perception that dandruff -- traditionally a nonissue for the Chinese -- is a social ...

Three Examples of Dirty Marketing Campaigns
Fast Company - 10 hours ago
Three examples of how marketers create disgust and embarrassment — and why we shouldn't put up with it. A lot of guys don't even know they have connectile ...

BusinessWeek

At Best Buy, Marketing Goes Micro
BusinessWeek - 14 hours ago
Returning military? Polish speakers? No niche is too small for local stores to identify and target by Jena McGregor Best Buy (BBY) store No. ...

DC budget does not include tourism marketing funds
Bizjournals.com, NC - 22 hours ago
Destination DC, the city's main marketing arm that also books conventions, had originally requested $10 million in city funding to help extend a new ...

Briabe Media Releases Tips for Targeting African Americans with ...
PR-USA.net (press release), Bulgaria - 23 minutes ago
It is our experience that the mobile marketing campaigns that perform best are those where the mobile campaign strategies are most tightly aligned with the ...

Kenya steps up tourism marketing abroad
Daily Nation, Kenya - May 16, 2008
The marketing efforts begin on Saturday with a photo-shoot of ambassadors touring the Maasai Mara game reserve. The minister said the photo session will ...
marketing - Google News
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Wind Chimes and more...

Windchimes for great gifts!

Love My Dentist

I love my dentist! When is the last time you... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically,... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More