10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.

5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

To learn more Powerful Marketing Tips order the full "Powerful Marketing Tips" report for only $9.00! Contact Check it Out at (772) 335-0073 or visit www.checkitoutinc.com.

Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, "The One Page Marketing Plan" and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Port St. Lucie, FL www.checkitoutinc.com cio@adelphia.net

DHL boosts operations appointing senior marketing professional
Al-Bawaba, Jordan - 4 hours ago
DHL Express Saudi Arabia today announced the appointment of a National Marketing Manager for The Kingdom of Saudi Arabia (KSA), further consolidating the ...

State takes on drug companies' marketing
Rutland Herald, VT - 9 hours ago
By Louis Porter Vermont Press Bureau MONTPELIER – Vermont has taken seriously the issue of whether the aggressive marketing of prescription drugs results in ...

intercontinental hotels group (ihg) appoints new area director of ...
Al-Bawaba, Jordan - 4 hours ago
InterContinental Hotels Group (IHG) has announced the appointment of Daniel Ebo, as the new Area Director of Sales and Marketing for Africa. ...

Pledge of Allegiance: An enduring marketing gimmick
Monroenews.com, MI - 8 hours ago
To boost revenue, I might suggest a marketing campaign to persuade people to buy gift subscriptions to The Evening News for our soldiers overseas. ...
Is it time to retire the Pledge of Allegiance? Chicago Tribune
all 10 news articles

Los Angeles Times
Builder incentives: Just marketing, or the real deal?
Los Angeles Times, CA - 9 hours ago
SUCCESS: Glen Biener took advantage of incentives and obtained a good mortgage on a home he bought in Tustin, but he says it wasn’t easy, although his ...

DINA GRIGGS OF FONVILLE MORISEY RECOGNIZED FOR INTERNET MARKETING ...
dBusinessNews Boston (press release), MA - 17 hours ago
Nationally renowned real estate marketing and technology speaker and REALTOR.com ® Vice President, Max Pigman, has presented to Dina Griggs of Fonville ...

Calgary Herald
Laying traps for ambush marketers
Calgary Herald,  Canada - 9 hours ago
Multinationals have paid a king's ransom for their right to sponsor the Olympics and they are scanning the horizon for ambushes as they drive the marketing ...

INNOVATIVE PR/MARKETING FIRM OPENS: Focus on providing low-cost ...
PRLog.Org (press release), Romania - 4 hours ago
USA—GRIT PR/Marketing & Design, a full service firm devoted the promotion of artists and the arts launches this month. Campaigns underway include those for ...

Opinion: Viral marketing, or Rent a Blogger, the easy way to ...
DigitalJournal.com, Canada - 3 hours ago
Viral marketing, aka Revenge of the Communications Workshops, has now become an official method of advertising. How simply wonderful. ...

NWACC adds two Marketing Analyst classes
Benton County Daily Record, AR - 4 hours ago
BENTONVILLE - The Northwest Arkansas Community College's Corporate Learning Division's Marketing Analyst program has boosted its curriculum with two new ...

Wind Chimes and more...

Windchimes for great gifts!

The Real Path To Big Bucks On The Internet!