A Different Perspective On The No-Call List

The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don't understand why they feel that way.

If there is one marketing perspective that is more universal than hatred for the no-call list, it is that in order to be successful in the world of marketing, you have to focus. Focus on your customer. Focus on your target audience. Focus on your target niche. Focus, focus, focus. So why would you want to waste your time and energy and money and every other imaginable resource spraying your message out to people that are guaranteed NOT to want your product or service, no matter how wonderful you just KNOW it is?

Marketers spend a lot of money buying leads, hoping that if they send just the right message about just the right product or service to just the right people who have already agreed to hear the message, enough of them will buy the product or service to make the marketer a decent living. If the marketer is good enough at his or her craft, he or she will indeed make a good living. Most of them will tell you that it's a numbers game. With enough "good" leads, or enough "targeted" leads, usually numbering many thousand, there will be enough interested customers to support the marketer.

What I don't understand is why marketers don't think of the no-call list as "reverse leads." These are people who have made it loud and clear that they are not interested. I mean, how targeted can you get? Here marketers have been handed, on a silver platter, totally free, a whole list of people NOT to waste time on! I just can't see why marketers can't see the value in this! The no-call list has done a very effective job of weeding out a large portion of people who have indicated they are NOT INTERESTED in whatever it is you are selling! Marketers should be thanking them for helping to create more targeted lists!

So how about it, marketers? Can you see this glass as half full instead of half empty? Can you express gratitude for what you have been given instead of grumbling and complaining about what has been taken away? Can you now see those of us on the no-call list as "chaff" that has been removed from the ripe kernels of grain to whom you can now more effectively market? If not, maybe you need to adjust your "stinkin' thinkin'"!

Sandi Moses has been involved in internet marketing since November, 2003. Visit her sites at http://www.123iwork4me.com http://www.123-home-based-business-works-4- me.com

Deere & Co. marketing office is bound for new Olathe building
Bizjournals.com, NC - 1 hour ago
Deere & Co. announced plans Friday for a new marketing headquarters in Olathe as part of its scramble for a larger share of a booming global farm equipment ...

Philadelphia Area General Counsels Share Perspective and Insight ...
MarketWatch - 2 hours ago
PHILADELPHIA, Sep 05, 2008 (BUSINESS WIRE) -- Legal marketing professionals are often tasked with understanding the needs and perspective of general and ...

Wall Street Journal Blogs
Marketing of Medicare Prescription Drug Benefit Is a Mess
Wall Street Journal Blogs, NY - 5 hours ago
Seniors who’ve tried to wade through all the marketing brochures for Medicare prescription drug plans know how confusing they can be. As it turns out, ...
About 85% of Insurers' Marketing Materials for Prescription Drug ... Kaiser network.org
all 3 news articles

Mobile Marketing Consumer Response is Heavily Influenced by ...
MarketWatch - 4 hours ago
NEW YORK, Sep 05, 2008 (BUSINESS WIRE) -- While most consumers' initial reactions to marketing and advertising messages on their mobile phone can often be ...

DG FastChannel(R) and Enliven Marketing Technologies Amend Merger ...
MarketWatch - 7 hours ago
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing ...
Stockhouse.com: Enliven Marketing spikes on amended merger agreement Trading Markets (press release)
Enliven Marketing Technologies Rallies In Pre-Market On Signing ... RTT News
DG FastChannel amends agreement to buy Enliven CNNMoney.com
StreetInsider.com (subscription) - RTT Newsall 24 news articles

Global Media Marketing Launches Summer Sell Down Infomercial for ...
MarketWatch - 5 hours ago
SANTA ANA, Calif., Sep 05, 2008 (BUSINESS WIRE) -- Global Media Marketing, www.glblmedia.com, a leading supplier of infomercials and other direct response ...

Canada.com
Microsoft kicks off $300 million Windows marketing push
Reuters - 16 hours ago
O: Quote, Profile, Research, Stock Buzz) kicked off a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista ...
Microsoft's Marketing Campaign Stumbles With "Pathetic" Seinfeld ... ITProPortal
Microsoft starts Seinfeld Windows campaign VNUNet.com
Microsoft finally launches $300M campaign to heal Vista wounds TECH.BLORGE.com
InformationWeek - CNNMoney.comall 161 news articles

Marketing Manager - Search Engine Marketing
ClickZ News, NY - 2 hours ago
Incisive Media is seeking a Marketing Manager to handle all search engine marketing. This is an exciting opportunity for a web-savvy marketer to help drive ...

LeadPro Email Marketing Adds Partner Friendly Features to Automate ...
PR-USA.net (press release), Bulgaria - 48 minutes ago
LeadPro Email Marketing and Lead management service adds several partner friendly features in order to automate routine email marketing operations carried ...

Seattle Post Intelligencer
Make marketing work for you and your cause
Seattle Post Intelligencer - 2 hours ago
Cause-marketing can do wonders for your business. As long as the cause you connect to is something you truly care about. And you get the marketing right. ...

Wind Chimes and more...

Windchimes for great gifts!

10 Awesome Ways To Attract More Orders