|
|
|
|
|
|
|
|
|
|
|
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why:
1. Fixed pricing is designed to function with the absolute minimum amount of human attention. The more the company does not work for the client, the higher the profit. This creates an adversarial system where the caretakers fight to do as little work as possible no matter how much they are being paid.
2. Fixed pricing encourages wastage. Since a fixed price contractor has an hourly rate in mind - say $120/hr - then when they quote $12,000 per month, that really means that they intend to spend no more than 100 hours per month on your account. But if near the end of the month they have only done 20 hours, for example, then what happens to the other 80 hours? Nothing. You would have received inferior services for an astronomical hourly rate and have no recourse to approach the contractor and ask that they put in a little TLC.
3. Fixed pricing encourages increased risk. This one has a little math behind it: If a problem can be corrected in 1 hour but has a 10% chance of reoccurring in 2 months, or can be corrected in 5 hours and will never happen again, the fixed price contractor will always pick the 1 hour solution. Why? Imagine that they have 10 different clients with the same problem. They can spend 50 hours fixing it the right way for everyone, or spend 10 hours fixing them all the wrong way knowing that only 1 in the 10 (10%) will have a problem in 2 months (incurring another 1 hour then). Therefore, the total time saved by doing it the wrong way is 39 hours. A huge savings to the contractor.
Now imagine if that problem has downtime or data loss associated to it. This will never factor into their profitability equation.
4. Fixed pricing can be deceptive as far as measure of quality. Take database administration, for example, since that's what I know best. The measure of the DBA job in a fixed price model is to ensure that the database is up. Performance improvement or dealing with performance decline is not even in the contract. Also missing is any diagnosis of complex performance or network issues which may involve more than one piece of the architecture puzzle.
As soon as the fixed price DBA determines that "it is not the DB", the client is on their own trying to correct an issue where a DBA could be invaluable in diagnosis and building a plan for corrective action.
5. Fixed pricing estimates are high. They are high on a per hour basis and on an hours spent basis. This is because fixed-price contractors have to back their estimate for a year. You are paying for the risk that they have estimated another account improperly and need to make it up on yours. You are also paying for the risk that you may develop chronic problems-and so they charge for that in advance whether it happens or not.
Once the year is out, the best case scenario is that you have managed to be a "problem account" for them and have actually received some bang for your buck. Now that they know what kind of hours it takes to manage your account, you will receive a new estimate that will be calculated as follows: (yearly hours)*(markup for risk)*(200/hr)/12=(monthly rate). You will most likely not be told this formula but I guarantee that it exists. You can never beat it. You will always pay premium rates, even if you make it through the first year fighting for attention.
6. Fixed pricing never goes down, and it usually goes substantially up after the first year. Whatever the price is, the fixed price contractor always has an hourly rate in mind, like $200/hour. Ask. If you have already hired a fixed rate contractor, ask for a monthly report of how many hours they spend on you. Ask. You will most likely be denied since the hourly rate can be astronomical if they have successfully avoided doing work, but definitely ask.
And what happens if your technical needs are much greater than anticipated? At the end of the year, your fixed rate will be increased based on your hourly usage in the previous year so that you are back at their target profitability level (which they will still not share with you). Since you can never know how many hours they are really spending, you will never know what you are buying.
No matter how good it might seem at the outset, fixed pricing never adds up. You can never truly get the best deal-and you may be putting valuable data at risk. Because with a fixed-price model, if it ain't broke, they won't fix it.
Steve Pickard
CEO, Founder
Working actively with Oracle since the early '90s, Steve has architected and developed everything from large data-warehouses and decision-support solutions to award-winning instant Web applications. Steve has degrees in Mathematics and in Management of Information Systems from Ottawa University. Before founding Pythian, Steve worked as a consultant for numerous companies as well as the Canadian government. He remains the key architect of Pythian's highly sophisticated internal applications and business process systems.
Wind Chimes and more... Almost every small business marketer knows that they should gather... Read More I bet you thought the movie "Daddy Daycare" was a... Read More Picture this. You develop some product or service, spend countless... Read More "I wouldn't pay more than what I charge now."If you... Read More SMS is good for:? Short lead times and immediacy ?... Read More Things have to change. Cross selling is not going to... Read More In just one month three California vineyards have introduced new... Read More If you've never done a postcard mailing, you're probably wondering,... Read More When your envelopes aren't opened, you can't make money! Beforeyou... Read More Dant dant da da dant dant da da. Dant dant... Read More Use a business card as a note pad for recording... Read More Is your marketing department taking advantage of MOM and MRM?... Read More "My clients can't afford higher rates."When more than 330 business... Read More Market, Market and then market some more. So many small... Read More So you have a Web site. And so does most... Read More Want a simple, low-cost way to boost your sales? Just... Read More "We don't have any competition. We're a truly a one-of-a-kind... Read More One of the keys to creating a successful business is... Read More The secret to increasing sales doesn't lie in choosing just... Read More Brochures have become vital in today's workplace, serving a wide... Read More If you take a look at the features that different... Read More Yes, you can fill a workshop when spending is down... Read More Some years ago, a prominent Australian hi-tech company... Read More I don't know about you, but I secretly love watching... Read More The difference between a successful business and one that just... Read More
Windchimes
for great gifts!
The Testimonial Writing Machine
8 Lessons in Strategic Marketing A La Daddy Daycare
Are You Ready To Research Your Market?
Dont Use Yourself as Your Pricing Yardstick
Step by Step Guide to an SMS Campaign
The First Rule of CRM for Financial Services
Wooing Women With Packaging
Budgeting for a Postcard Mailing
20 Tricks to Help Get That Envelope Opened
Mission Statement Impossible
The Art of the Business Card
Marketing Operations Elevates Public Relations and Communications Professionals
How Do You Know Your Clients Cant Pay More?
How To Get New Business
Refresh Your Web Site
Uncover Your Hidden Markets
Writing To Overpower Your Competition
Niche with Passion and Reap Your Financial Rewards
Focus...a Marketing Strategy
A Look at Color Brochure Printing
Understanding Survey Software Features
8 Ways to Fill a Workshop in a Bum Economy
Time for Marketers to Clean Up Their Act!
Sell More Online By Offering a Big Fat BONUS!
Increase Your Sales By Following-Up
No doubt you started this year with some big ideas... Read More
It's quite apparent that Americans are living... Read More
The Rib America Festival is a fun filled family event... Read More
Personal marketing makes it easier to sell, by building relationships... Read More
Use your computer to send personalized color postcards in quantities... Read More
If you sell a technical product or service, you probably... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
Most professional copywriters would say that headlines account for 80%... Read More
Every company searches to lure customers to their product. Unless... Read More
Owning a small business isn't easy, especially if you are... Read More
At first glance, nothing seems more chaotic than a trade... Read More
Having a downline can be golden. A downline is a... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
I met Sue at a recent networking event. She is... Read More
Marketing results should be measured in only one way ?... Read More
Use a business card as a note pad for recording... Read More
"We don't have any competition. We're a truly a one-of-a-kind... Read More
THE GREAT MAIL ORDER MYTH There are a number of... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
I just collected my mail. As usual, more than 80%... Read More
As Freud cautioned, it's insanity to keep doing the same... Read More
The job of convincing your existing customers to spend higher... Read More
Ten Crucial Questions for Your Business Future I'm... Read More
Last week I received a very nice thank you gift... Read More
"This offer is good but can you guarantee it."Why write... Read More
Marketing |