|
|
|
|
|
|
|
|
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition ? how best they operate, what they lack and then how to capitalise on it!
Study the Competition Offline
Start by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you're up against locally (and if applicable nationally). Make a list of the businesses you need to research, then systematically list the advantages and disadvantages associated with each company. Try to be as objective as possible.
Some questions you might need to ask about the opposition include:
* Where do they advertise?
* Who buys from them?
* What form of marketing seems to work best (or not) for them?
* Do they produce a newsletter you could join?
* What's their background?
* Do they try to appeal to all sections of your particular business sector, or do they have a niche market?
Study Your Competition Online
If a competitor is consistently higher in search engine rankings than you are, work out how they got there. For example use www.linkpopularity.com to see which sites link to their website, as well as your own. Relevant links can dramatically increase traffic to your web site as they provide an excellent source of consistent and targeted hits.
Review your competitor's website from top to bottom ? essentially 'get under the bonnet' and see what makes it work.
View the competition as not only a force to be overcome but an aid in your marketing efforts. You might be pleasantly surprised, or shocked, when you compare your business to what else is out there. Either way you'll learn a great deal using this method!
Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you're deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly 'Maverick Marketing Solutions Newsletter'... where you'll also receive the FREE white paper "Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!" (Value $37)
Warning! This could be the last business marketing website you ever need to see...
Wind Chimes and more... Your local Chamber of Commerce.Now before you stop reading, I... Read More How to Gain your Prospective Clients' Attention and Generate the... Read More It's interesting to see how resourceful people become when starting... Read More Trade Shows are lots of work, but they can generate... Read More Use these powerful yet simple tips from the national best-seller,... Read More Looking for a great way to drive traffic to your... Read More I've discovered a really fantastic way to discover what works... Read More A brochure can be a wonderful promotional tool for a... Read More Grant Businesses have a love-hate relationship with the Yellow Page... Read More The Web is intended to help people find information quickly... Read More "There are those who get things done and those who... Read More Rest assured that no matter how smart you are, you... Read More Over the past 30 years, I've read so much on... Read More Many people think marketing is some type of mystery that... Read More One of the very basic conditions of being a successful... Read More The idea that good design can improve how people perceive... Read More When it comes to your marketing message, the little things... Read More Think the best way to get more customers is to... Read More According to the Center for Exhibition Industry Research (the trade... Read More One of the hardest jobs in fundraising is crafting original... Read More To read the beginning of this special report, you can... Read More As a business professional, you probably realize the value of... Read More Direct mail marketing is essential for a business to survive.Choosing... Read More Trading reciprocal links is one of the best ways to... Read More Some companies that use direct mail to sell their products... Read More
Windchimes
for great gifts!
Marketing On The Cheap: Join The What?
Effective Lead Generation
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
20 Power Marketing Tips
Fertilizer For Your Grassroots Marketing
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
A Look at Brochure Printing Services
Do Not Consider Running the Same Yellow Page Ad until You Read This
Avoid These 5 Web Site Blunders!
Market Planning -- Getting the Word Out
Marketing Brain Trust
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Business Cards and Business Etiquette
Design Does Matter
How To Perfect Your Marketing Message!
Small Business Pricing Strategies
Trade Shows Are Not a Waste!
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
7 Tips to Grab New Clients
Unleash the Power of Post Cards
A Quick Guide To Finding Reciprocal Links
Direct Mail Sales Letter Mistakes to Avoid
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product, launching... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Open Doors by Building Relationships
"You can make more friends in two months by becoming... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Marketing |