How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.

I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student.

He was huge.

But she didn't strain or struggle. She simply appeared to step calmly backwards as he approached and let him fall over her in a big circle to land flat on his back.

I was amazed and by the look on his face so was he.

You may be mistaken in thinking he was going easy on her, but he wasn't. There was something in the way she reacted to his movement which gave her this enormous power.

Something in the technique she used that enabled her to lift a 20 stone man off the ground and plant him flat on his back.

I'm now going to share her secret with you with ideas for applying these principles to your own business...

Dr. Jigoro Kano, the founder of Judo devised a theory known as "kazushi" which essentially means, "Using a minimum amount of strength, it is possible to throw your opponent if you force him off balance by breaking his posture."

Kazushi (unbalancing your opponent) is effectively promoting the idea of "Minimum Effort - Maximum Impact". Which, by no coincidence, happens to be the key concept behind Lean Marketing.

This understanding of Kazushi is what gave my 10 year-old sister the power and belief she needed to throw the 20 stone man.

She yielded to his forward momentum and put her foot in a position low enough to act as a lever which had the effect of disturbing his balance with the full force of his own momentum and weight behind it.

In other words she harnessed all 20 stone of his weight, combined it with her own and used it all against him!

So How Do You Use Kazushi In Your Business?

Key #1 - Balance Jim Rohn once said, "The same wind blows on us all, what matters is the set of the sail." You need to make balanced, reasoned decisions to be most efficient.

This means you need to realise the harmony in all parts of your business. It's no good chasing new business if you ignore the clients you already have. There's no point in striving for financial success at the cost of your health, friends and fun.

Balanced thinking also means the ability to put things in perspective. Small problems affect us all. It's when we see these small things as big that we get carried away and can over-react.

Key #2 - Momentum I talk a lot about using pain and gain as a motivator. This is essentially a tool for creating momentum. But momentum without a direction is waste.

Make sure you have vivid, powerful goals. Keep your end in mind and be willing to go with the flow and will of others where necessary so that your outcome can still be realised.

Don't tackle problems head on but guide people in a direction that is mutually beneficial. Argument and conflict is wasteful and should be avoided where possible.

Pace people. Show them you understand them. Then guide them and allow their own momentum to do the rest.

Don't get carried away pursuing things that do not lead to your desired outcome - otherwise your momentum may be the very thing that trips you up.

Key #3 Leverage By recognising levers you'll be able to harness the power of momentum and make it your own. Effectively harnessing energy in the same way that a sail on a boat uses the wind to make it move.

Knowing where and when to take action and understanding that the little adjustments and small things can make the big difference will give you unlimited power.

Gain support. Ask for favours. Use your network. Make other people's time and money work for you and them simultaneously and you'll achieve a lot more a lot sooner and with a lot less effort.

As the saying goes: "If you give enough people what they want - they'll help you to get what you want too.

4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/WideOrbit-Welcomes-Angela-Bandlow-Chief/story.aspx%3Fguid%3D%257B6911573C-60F3-4704-BC0E-9BF97BBB4758%257Dcid=1272701488ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNGQlldcdd4v40rRJTNDte2fRdXwUwWideOrbit Welcomes Angela Bandlow as Chief bMarketing/b Officer/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1SAN FRANCISCO, Nov 20, 2008 (BUSINESS WIRE) -- WideOrbit Inc. is pleased to announce that Angela Bandlow has joined the company as Chief bMarketing/b Officer. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/JHA-Hires-Leo-Tinkham-Vice/story.aspx%3Fguid%3D%257B8AC13C65-AF4C-4FD4-8C0E-6DB5338C72B9%257Dcid=1272673916ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNFc8vQ96Kn9UK28kuJrp30CYCHSLAJHA Hires Leo Tinkham as Vice President, bMarketing/b and Business b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr10 hours ago/nobr/fontbrfont size=-1In this role, Tinkham will lead JHA#39;s bmarketing/b activities and be involved in the development and delivery of value-added services for reinsurance clients. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Boscobel-Marketing-Communications-Wins-Best/story.aspx%3Fguid%3D%257BFFCF4F2F-ACB7-49E2-9D9D-EA3FE461FD24%257Dcid=1272584877ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNHoaHjNEYRxMDKqFV164kMNeUyY4gBoscobel bMarketing/b Communications Wins Best Overall #39;Stevie b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1Boscobel won top honors in the category of Service Businesses Up to 100 Employees in Advertising, bMarketing/b, and Public Relations. Joyce Bosc, president of b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Online-Marketing-Budgets-within-Industrial/story.aspx%3Fguid%3D%257B72A9B762-C644-4EB5-AA9C-3BBD2C0AB402%257Dcid=1272564374ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNH_IcRR79RObASbt59ZdFwv1SmhZgOnline bMarketing/b Budgets within the Industrial Sector Continued b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1TROY, NY, Nov 20, 2008 (BUSINESS WIRE) -- Companies within the industrial sector spent a greater portion of their bmarketing/b budget online in 2008, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Macys-Ace-Marketing-Promotions-Inc/story.aspx%3Fguid%3D%257B43AF11A5-9737-4189-905A-83E2C9A81574%257Dcid=1272572772ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNECj9EqHrTF_zVmS6segc9zh31qpwMacy#39;s and Ace bMarketing/b amp; Promotions Inc. Partner to Make the b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1the innovator of Proximity bMarketing/b(SM) -- representing the convergence of advertising and merchandising -- today announced that the Company has partnered b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/2020-Marketing-Offer-RewardStreams-Lifecycle/story.aspx%3Fguid%3D%257B23E5D12F-F6ED-41D8-99DA-A87757885313%257Dcid=1272636684ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNGRIVo5bAOYv9pJ7X-FZradg99UWw2020 bMarketing/b to Offer RewardStream#39;s Lifecycle bMarketing/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1The agreement allows 2020 bMarketing/b to execute a complete range of sophisticated loyalty and incentive and programs using RewardStream LMP as their core b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.cbc.ca/technology/story/2008/11/10/f-sapieha-mediaplayers.htmlcid=1272624622ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNHIvbJOSjlAHydBX6UPz6deb_t4jAimg src=http://news.google.com/news?imgefp=Fy5jVDaCdMYJimgurl=www.cbc.ca/gfx/images/news/photos/2008/11/10/ipod-touch.jpg width=80 height=77 alt= border=1brfont size=-2CBC.ca/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mercurynews.com/business/ci_11034850cid=1272624622ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNEWhIBf3Z_WAuhpo5wxsdtL3Esy1AMicrosoft#39;s Zune jams to new bmarketing/b beat/abrfont size=-1font color=#6f6f6fSan Jose Mercury News,nbsp; USAnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Zune#39;s latest campaign, said Chris Stephenson, a bmarketing/b general manager for the company, stresses that quot;mixviewquot; is designed to be quot;a reason to download b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://seattlepi.nwsource.com/business/388410_msftzune19.htmlcid=1272624622ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNFJp0uIFsqoNM9dJu2HMU4pj6NxMwMicrosoft slashes prices of several Zune music players/a font size=-1 color=#6f6f6fnobrSeattle Post Intelligencer/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.informationweek.com/news/personal_tech/ipod/showArticle.jhtml%3FarticleID%3D212100949%26subSection%3DAll%2BStoriescid=1272624622ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNEdp-2XvyhMSpW8x3-pAgOTLq1dVgMicrosoft Cuts Zune Prices For The Holiday/a font size=-1 color=#6f6f6fnobrInformationWeek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://gadgetwise.blogs.nytimes.com/2008/11/19/microsofts-gift-for-the-holidays-zune-price-cuts/cid=1272624622ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNFxumrNKlsZ-bcdJPiOBhL7k9FqDAMicrosoft’s Gift for the Holidays: Zune Price Cuts/a font size=-1 color=#6f6f6fnobrNew York Times/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272624622hl=ennobrall 42 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/sanjose/stories/2008/11/17/daily70.htmlcid=1272722473ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNG5gW7Rt_Iej7tMDIs-jOsR_IH8FALazar mixes bmarketing/b savvy, financial expertise at Atheros/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1“I kid him that I think he’s actually a bmarketing/b guy in an accountant’s body, “ Szilagyi said. “I don’t have to explain to Jack what’s going on because he b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.eptrail.com/news/2008/nov/21/marketing-district-picks-officers/cid=1272821744ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNG-zOuVAyQWfU9zjj4V-ngSXqW86gbMarketing/b district picks officers/abrfont size=-1font color=#6f6f6fEstes Park Trail Gazette,nbsp;COnbsp;-/font nobr51 minutes ago/nobr/fontbrfont size=-1By Juley Harvey Although the final tally of votes certifying the voter approval of the Local bMarketing/b District (LMD) is not due until today, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.washingtontimes.com/news/2008/nov/14/senate-resume-push-auto-bailout/cid=1272783840ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNEkTPJiIgFgFfK5ML39VsPbqwXt3wimg src=http://news.google.com/news?imgefp=Emks-39Am2QJimgurl=media.washingtontimes.com/media/img/photos/2008/11/07/20081106-223456-pic-908742844_r350x200.jpg%3F0babd24c675f3097b9d1ff106ec8653055db7939 width=80 height=46 alt= border=1brfont size=-2Washington Times/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://detnews.com/apps/pbcs.dll/article%3FAID%3D/20081121/SPORTS0101/811210341cid=1272783840ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNFGKcYrXOPXFHaa0NE4w2op5UNOcQCaught in the middle of a storm/abrfont size=-1font color=#6f6f6fDetNews.com,nbsp;MInbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Steve Tihanyi, GM#39;s general director of media operations, said his department is examining the return-on-investment of all sports bmarketing/b and advertising b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://adage.com/article%3Farticle_id%3D132739cid=1272783840ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNHxzbD5FRanc5_1c91miWz33EfbxAWas Detroit#39;s Bailout bMarketing/b Blitz Too Little, Too Late?/a font size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://adage.com/article%3Farticle_id%3D132584cid=1272783840ei=5msmSaL-E6Xg6gOksa1Fusg=AFQjCNF6cDUEcczKD96etaw5jHBuvI-LMgDeath of Detroit Would Wallop Ad World/a font size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbrfont size=-1a href=http://news.google.com/news?btcid=e3abfae965230256img src=/images/news_comment_bubble12.gif alt=google news comment class=comment-iconComment bynbsp;Gary Chaison/afont size=-1 color=#6f6f6fnbsp;Prof. of Industrial Relations, Clark University/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272783840hl=ennobrall 857 news articles/nobr/a/font/div/font/td/tr/table
marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

How Important is Your Marketing?

Bob called last week from Phoenix, Arizona with some stunning... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More

Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More