Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. The big open space where you create a successful and enjoyable business. There were many pieces of 'puzzle sky', I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the 'pieces' together, I have finally put together the big business puzzle-- and it's not what I thought it would look like.

As a sponge for knowledge, I would constantly search for information to help me grow. Emblazoned in my mind was a quote that I stumbled upon by accident while researching William Shakespeare in the old, smelly, humid junior high library (thank goodness for the Internet). "Information is power" insightfully said by Sir Frances Bacon. At thirteen years old, I didn't exactly know what power was but I knew I didn't want to be a 'dork' or a 'druggie', like so many of my friends. So, I wanted power. So... I needed knowledge. I lived for it.

I became a "knowledge" junkie and didn't 'know' it. How ironic is that? I graduated from college with over twenty more credits than needed because I kept taking classes. A habit that carried into adulthood, waaay past college, anytime I tackle a new endeavor or head in a new direction... I take a class. A class-- the perfect place to get knowledge right? Yes, though I found I gave up something for that knowledge. And I didn't know it.

For me, every pursuit of knowledge was a piece of "puzzle sky." I was excited with the opportunity to learn something new. Exhilarated by the threshold of my un- dorkiness being expanded. Enamored with the teacher teaching me! Yet at the end of each 'learning' experience, something felt-- wrong. Yes, I had gained a piece of knowledge but felt empty and unattached. So, I would throw myself into another class, another learning opportunity-- ever on my quest for power. I had no idea that with each learning experience, I was instead seeking permission for the new undertaking-- and was sidetracked by the high I got from the experience of learning. (Gosh, I hope I'm not the only one.)

With more and more people leaving their cushy corporate job, there's an explosion of entrepreneurial workshops and seminars teaching you how to be more, make more, more, more, etc. With all these portals of power, how do you know what's valuable information? Every one of these workshops and the information they offer are a benefit to you-- ONLY IF it is part of your larger picture. So let me help you now... you don't need permission to "see" exactly what is inside you daring to come out.

To be successful you must dare to learn, surround yourself with knowledge, savor each individual learning experience, HOWEVER always hold it in relationship to your big picture-- your success sky.

You must have a clear vision of the sky... your sky. No one else's. You get to establish if it's blue or green. You get to establish is it's clear or cloudy. You even get to establish if it's up or down. The important thing is that you "see" it, establish it, create it by surrounding yourself with knowledge to supports that vision.

The next time you are considering taking a course or workshop for your business, ask yourself these three simple questions:

1. What is my sky?

2. Which piece of my "sky puzzle" does the course fulfill?

3. Can this knowledge help me "see" my sky better or help me create it faster?

Knowing the answers will ensure you get actually what you need.

After all my years of knowledge hunting, I'm amazed to find I am now in the knowledge-sharing business. Of course, I learned how in an incredible workshop :) (Email me at info@whybrandu.com I'll tell you about it!). I know you can accomplish whatever you want. It just takes the right individuals to remind you and expand your knowledge. I'm honored to have the opportunity to be one of them.

© Castle Montone, Limited All Rights Reserved.

Written by Kim Castle, the Co-founder of BrandU? - the home of only step-by- step process for developing your business as a brand from the inside out!

To get information on upcoming BrandU one-day workshops: http:// www.whybrandu.com/Public/events/workshop/index.cfm?semID=13

Get your Why You?!(sm) monthly ezine for easy-to-read tips and informative insights on branding. To subscribe: http://www.whybrandu.com/

"BrandU? - Big Business Success No Matter Your Size"

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/persystent-technologies-appoints-mary-maloney/story.aspx%3Fguid%3D%257BFC6565B0-222E-44E8-B57C-4186FC12B879%257D%26dist%3Dhpprcid=1257672755ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNEEFE9d9rqzZKTKsxOwAfu75PwKZwPersystent Technologies Appoints Mary Maloney Chief bMarketing/b Officer/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1As CMO, Mary is responsible for developing the company#39;s strategic bmarketing/b initiatives, building the Persystent brand, creating awareness in target b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/full-service-marketing-firm-mcc-adds/story.aspx%3Fguid%3D%257BA6674506-EB15-444C-9996-5D0144A574D4%257D%26dist%3Dhpprcid=1257699336ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGjntKG-AVKrncqOrboF0MljIF2BQFull-Service bMarketing/b Firm M/C/C Adds Extra Seasoning to Market b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1The gourmet grocer chose M/C/C -- a Dallas-based bmarketing/b, advertising, public relations and Internet bmarketing/b agency -- to cook up some brand-new ideas b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/groundbreaking-book-presents-integrated-sales/story.aspx%3Fguid%3D%257BCEB0E2B4-9F8B-49E6-AC23-49803B923539%257D%26dist%3Dhpprcid=0ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNF7c1qXPEEQg7LPA_FSeQKWz5si0AGroundbreaking Book Presents an Integrated Sales and bMarketing/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1Led by Pilcher, the Webinar will focus on the recent shift in business-to-business selling as bmarketing/b increasingly supplants sales, and how the new b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ink-communications-president-founder-addresses/story.aspx%3Fguid%3D%257B90ED4819-F82F-4C63-B9CE-A5655B081EF6%257D%26dist%3Dhpprcid=1257647934ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGClhQFz9hvH4iYwLVSQHIPh8IMbgink Communications President and Founder Addresses Web 2.0 b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Hicks will join moderator Rebecca Fannin, international editor of Asian Venture Capital Journal, as part of a panel focused on bMarketing/b 2.0. ink b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/expertus-announces-most-effective-marketing/story.aspx%3Fguid%3D%257B61B8F1E6-924E-4978-91AB-9A402C9D78D3%257D%26dist%3Dhpprcid=0ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNFPgISqxXRFI5bW6GEr5Wj_s6uUwAExpertus Announces the Most Effective bMarketing/b Techniques for b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr37 minutes ago/nobr/fontbrfont size=-1The study surveyed training leaders to understand how companies use bmarketing/b to promote participation in internal training programs. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/stratigent-speak-emetrics-marketing-optimization/story.aspx%3Fguid%3D%257B0D295B33-201C-4283-B3D0-ECF3C1CF3724%257D%26dist%3Dhpprcid=0ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNFawmM-UKnIwxuJUUD1Aq6lIig3fgStratigent to Speak at eMetrics bMarketing/b Optimization Summit/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr56 minutes ago/nobr/fontbrfont size=-1CHICAGO, IL, Oct 14, 2008 (MARKET WIRE via COMTEX) -- Stratigent, the leader in web analytics and bmarketing/b optimization consulting, has announced that it b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/carrefour-selects-teradata-data-warehouse/story.aspx%3Fguid%3D%257B29182061-109E-4DAA-ABB2-FD33FE505B8E%257D%26dist%3Dhpprcid=1257357817ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNHxxZka-iYMS5rBXwzg3iGovyQFoQCarrefour Selects Teradata Data Warehouse Platform for Retail b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1b.../b the world#39;s second largest international retailer, based in France, has selected Teradata to support analytical business intelligence for bmarketing/b. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.eweek.com/c/a/Database/Teradata-Eyes-Rivals-in-Data-Warehouse-Space-With-New-Appliance/cid=1257357817ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGqagns75MDKCNZQ2cY3Te7nBNXKwTeradata Eyes Rivals in Data Warehouse Space With New Appliance/a font size=-1 color=#6f6f6fnobreWeek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/teradata-petabyte-power-players-embrace/story.aspx%3Fguid%3D%257BF2181307-7DFA-4B9A-8219-11B508B329AF%257D%26dist%3Dhpprcid=1257357817ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGtFKTpnaTCUZ42eEr9dvF9_9i3IwTeradata Petabyte Power Players Embrace Growth in Enterprise b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/teradata-breaks-affordability-barrier-analyzing/story.aspx%3Fguid%3D%257B41EFEC55-A305-45C1-AA17-03A84E264A78%257D%26dist%3Dhpprcid=1257357817ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGgaaBKvlzAMK-cBzYa5yUouOmLSQTeradata Breaks the Affordability Barrier to Analyzing Petabyte b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/sas-teradata-unveil-advantage-program/story.aspx%3Fguid%3D%257B91595FA7-CADD-4905-9F50-6D7B73F2D56B%257D%26dist%3Dhpprcid=1257357817ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNGGhwyPzg5oMJmA1s-abpFvzsqtPQnobrMarketWatch/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257357817hl=ennobrall 118 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/livemercialtm-taps-riemer-senior-director/story.aspx%3Fguid%3D%257B7C9589DA-F360-4593-AA0B-1C2AC0E8BD76%257D%26dist%3Dhpprcid=0ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNHszwlcVeNyT5NIhJpYFKf9gEXt3ALivemercial(TM) Taps Riemer for Senior Director of bMarketing/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr26 minutes ago/nobr/fontbrfont size=-1quot;Adam brings to Livemercial a depth of experience and bmarketing/b expertise that will open doors to new revenue-generation opportunities for our clients, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/extraedge/consultants/winning_at_work/2008/10/13/column160.html%3Fmarket%3Dportlandcid=1257381355ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNG3fqndD1g-VWdfXRVoROvOhkc0GgbMarketing/b to women/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobr19 hours ago/nobr/fontbrfont size=-1The show, which centers on a fictional Manhattan advertising agency, received 13 nominations for its portrait of American bmarketing/b in the 1960s. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://money.cnn.com/news/newsfeeds/articles/marketwire/0442706.htmcid=0ei=A7T0SMerK4mE6QOspNiZDQusg=AFQjCNEq3UNqFpMokTe3yndw3LCD4rgCXQSmartCard bMarketing/b Systems Inc. (PINKSHEETS: SMKG) Continues b.../b/abrfont size=-1font color=#6f6f6fCNNMoney.comnbsp;-/font nobr24 minutes ago/nobr/fontbrfont size=-1SmartCard bMarketing/b Systems Inc.(PINKSHEETS: SMKG) announced today that their Prepaid Card loading, Pin Debit and Payment processing volume increased in b.../b/font/div/font/td/tr/table
marketing - Google News

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

Create Free Internet Buzz with Your Workforce

There are many different ways to increase your traffic on... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More