|
|
|
|
|
|
|
|
Marketing Worksheet
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.
Here's how to start:
First, list each company's top executives, products, and services. Make sure your marketing effort is aimed at the right individual.
Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rather a listing of products you think can best help his or her business.
Third, make a list of your competitors. Include their products and any marketing programs they have. If they use fliers, advertisements and so on, list them and, if possible, the dates they appeared.
Fourth, write down the marketing plan you've used for each client. If you send anyone literature, be sure to include the date and result. Was a purchase made? Was there a request for more information? Did someone call? If no action was taken, note that, too.
Last, but not least, keep track of your marketing costs per client or prospect.
A well organized plan will get you the results you need, and give you the information you need to make any changes in your strategy.
Copyright 2004 DeFiore Enterprises
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
Wind Chimes and more... Here are some quick techniques you can put into place... Read More The internet of course brings a huge arena of marketing... Read More We all watch the commercials on TV. We hear them... Read More "If he who has a thing to sell Goes and... Read More Marketing your cleaning business is something that you will already... Read More If you are considering entering a new target market, with... Read More Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More Many people think that the quality of any graphic design... Read More You'll always need to find new prospects for your business.... Read More Same old same old just doesn't sell anymore. To... Read More One commonly overlooked method of advertising offline is flyers. Flyers... Read More Without new business, your restaurant won't be able to grow.... Read More Have you ever had a conversation with a person who... Read More Time is a concern for all of us. We only... Read More My mother used to tell me, tongue in cheek, that... Read More When you think about how to attract more clients for... Read More The fight for your customer's attention at a tradeshow has... Read More The job of convincing your existing customers to spend higher... Read More Boomers are a prime and growing target audience. Does your... Read More Customer endorsements are an inexpensive and easy sales tool, particularly... Read More A seasoned networker knows the real meaning of networking --... Read More Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More Do you have an elevator speech? Does it get people's... Read More "Cross promoting with other businesses can give you a significant... Read More Brochures are one of the oldest marketing weapons in the... Read More
Windchimes
for great gifts!
7 Cheap & Easy Ways To Get Prospects
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
Marketing Yourself and Your Business to Thriving!
Tooting Your Own Horn
7 Proven Tips To Market Your Cleaning Business
A Pass / Fail Test for Any New Market
Beyond Fear And Greed: Emotions That Sell
Marketing Hat for Graphic Designers or Wannabe?s
How To Recover Your Almost Customers
Five Tips to Make Your Marketing More Creative
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
Six Ways To Attract New Customers To Your Restaurant
Knock, knock. Whos There? Your Target Market, Are You Listening?
Choosing Networking Functions
To Be Successful Sell to Wants not Needs
Are You Playing Checkers or Chess?
Tricks of the Trade: Design your Booth for Maximum Impact
Increase Your Profits Through Customer Loyalty
10 Tips For Packaging That Sells Products To Boomers
Importance of Endorsements And How To Use Them
Nine Advance Networking Skills for Seasoned Networkers
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Your Elevator Speech ? Have You Updated Yours Recently?
It Takes Two - How to Cultivate Profitable Alliances
Are Your Brochures Worth The Paper Theyre Printed On?
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Marketing |