Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ? someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?

It doesn't have to be the biggest, although that can certainly help. And if you do it right, it won't even matter if your business is listed first. What matters is that your ad is the most persuasive.

"But, Lisa!" you're saying in your most shocked whisper, "Everybody knows that the first listing in a category gets the most response! That's why so many business names start with 'A.'"

Well, yeah, if I'm faced with a list of indistinguishable company names, I'll just go with the first one I see. And 99% of all Yellow Page ads seem to have the company name as their headline.

But your business may be better than the one that starts with "A." So why don't you tell me that? Move your company name to the bottom, beside your phone number, and greet me with a bold headline telling me just what's so great about you. Invest in a few lines of copy (get rid of the photo of your store if you have to ? I don't really care about it, anyway) that prove you can deliver on some great promises.

Did you know that making those changes can increase your response by 600%? Yes, really. That beats having an "A" name any day!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com

Dramatic Copy: The Right Words Make A Dramatic Difference.

---

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

Provacative Research Works

If you want to double your business, then you need... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More