|
|
|
|
|
|
|
|
|
|
|
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?
Newsroom/Editorial Staff
Artwork/Layout/Graphic Department
Circulation Department
Classified Department
Printing Department
Accounting Department
If you are fortunate enough to have a daily newspaper in your area, you probably already know their benefit. They make a great weekly stop and have lots of fleet vehicles to wash. And if you don't have the fleet contract but do wash cars for the staff/personnel, you will eventually pick up the fleet work. It's inevitable.
If you know the staff and all the reporters, it's easy to get press releases printed. But press releases aren't all a newspaper has to offer. There are many other uses to explore such as:
Inserts
Advertising
Calendar Of Events
Letters To The Editor
Feature Stories
Weekly Stops
Fleet Washing
Classified Ads To Find Labor
Press releases
As a matter of fact, almost everything you need to know about your community is there. Free publicity has always been the advantage of such small businesses as mobile auto service companies. Mobile detailing is an ultra-high visibility small business and the more visibility you have the more money you will make. As long as you are trying to find good companies to put on your business cleaning route, may as well kill two-birds with one stone and sign up the newspaper; makes dollars and sense. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Earlier in my career, I worked for a training and... Read More
To capture a larger market share and be viable, sustainable... Read More
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
So you've made a sale. Great!Now what? You're not just... Read More
What do Klingons, giant rubber bands, and monster trucks all... Read More
Have you ever had a conversation with a person who... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
Can you remember the last dozen advertising messages beamed at... Read More
What is a Joint Venture?A joint venture is an agreement... Read More
My childhood was my foundation for how I write and... Read More
Business marketers have a lot of weapons in their arsenals... Read More
An accountant once told me that he never met anyone... Read More
Businesses and other organizations use focus groups to research consumer... Read More
There are four parts to a marketing system and they... Read More
One of the most cost effective marketing strategies you can... Read More
Let's continue to discuss the various marketing principles that are... Read More
Many business owners do not understand the authenticity and validation... Read More
Whether you are already running your own business, or still... Read More
So you're starting a small business. You figured out what... Read More
Sometimes we loose site of the small things in life... Read More
Highly effective marketing is accomplished when your marketing materials and... Read More
As discussed in part 1 of this article, "Your Private... Read More
Anyone who runs their own business can tell you how... Read More
One of the very basic conditions of being a successful... Read More
Many artists create art but when it comes to marketing... Read More
Every company searches to lure customers to their product. Unless... Read More
If you want to substantially increase your tourism prospects and... Read More
The fight for your customer's attention at a tradeshow has... Read More
Pre-note: In this article, teleclass is an example used to... Read More
When Advertising, it's not always better to be the lone... Read More
New Year's is a good time for strategic planning or... Read More
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
My mother used to tell me, tongue in cheek, that... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Business to business communications on the web are as stale... Read More
Small companies that rely on business-to-business sales often find it... Read More
Take a moment to reflect on the current reality of... Read More
Targeting high potential markets with a direct mail marketing campaign... Read More
This is how the conversation went on my follow-up visit... Read More
There is a simple but almost mystical law which governs... Read More
Think you can't afford to hire a copywriter? Think again.... Read More
Here are some quick techniques you can put into place... Read More
One of the hardest jobs in fundraising is crafting original... Read More
..products or services now. They may not revisit your web... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
Business owners often find it difficult to know whether their... Read More
You need only one card, but make it noticeable. Make... Read More
Why does your business need to be in the Search... Read More
Without a doubt, if you asked me, Shane if there... Read More
Marketing |