Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.

If someone is shopping around for the best price for a particular item, say a Cuisinart food processor, they would probably go to a site such as Ask Jeeves (at ask.com using the Smart Search for Products feature) and quickly obtain a list of sources and prices for the desired item. The "yes/no" purchase decision has already been made and it is simply a question of who to buy it from.

In the case of network marketing, it is of critical importance to build a sense of trust with your team members. Network marketing is very definitely a relationship business and each relationship typically starts out with two complete strangers sitting at their respective keyboards.

The team building aspect of network marketing is of vital importance to the success of each individual member and to the team as a whole. Two key elements of team building are trust and confidence and these factors play a very large role, particularly for new team members.

As a team leader, you need to be knowledgeable about the business (products, services, or whatever) and straightforward with answers to questions about the business as well as providing timely and thorough support to your team members. These actions will cement the relationship and build trust and confidence among your team members.

Network marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results.

PROMOTION is the lifeblood of network marketing. Whether you are using online methods or offline methods, or a combination of both, you must constantly strive to get your offering in front of a targeted audience.

There are thousands of published sources that deal with specific methods of network marketing (both online and offline), but the key point to be made here is that you must have an active promotion campaign designed to bring in a steady stream of new prospective downline members.

PERSISTENCE is a key element in network marketing success. You've gotta "just keep on keepin' on", even though frustation levels can be quite high at times.

After you have been at it a while, and have a downline large enough to provide reasonably accurate statistics, you will probably find that about 95% of your downline members are dormant and do nothing at all. Its easy to get down in the dumps or take it personally when you encounter so many "do nothing" people.

Therefore, it is really important work with and actively support the 5% or so that are serious about participating. And clearly, an active and effective promotion campaign will continue to bring in increasing numbers of potential participants so that while 5% is small on a percentage basis, it can still be a sizeable amount from a pure numbers standpoint.

PATIENCE is vital. You can expect that it will take about a year before the awsome power of geometric growth kicks in.

A classic illustration of geometric growth is the frequently used penny-a-day example.

If you save one penny on the first day, and double it every successive day, (day two you have 2 pennies and day three you have 4 pennies, and so on) how much will you have at the end of 30 days? The answer, to the astonishment of many, is $5,368,708! Amazing, but true.

Its a sad statistic that most network marketers fail and it is often traceable to the fact that they did not exhibit enough persistence and patience to continue constantly promoting their business for the year or so that is required for success.

Network marketers that stick with it for a year or more often end up becoming the proverbial "heavy hitters".

In closing, I would like to encourage you to increase your chances of becoming a successful network marketer by always keeping a clear focus on "the three P's" of Promotion, Persistence, and Patience.

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More