Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."

No, of course you don't have to go to them. You could stay home or sit in your office. But if you choose to not go, you won't have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.

"But Kevin, I don't do well at these events, I am too self conscious and besides, you know I am shy."

It is true, some people aren't as outgoing as others, but I highly doubt that anyone reading this is a hermit. We all like to be around people. As for the self conscious part, well, that is what the rest of this article is about. Read on.

I hear all sorts of excuses for not going to networking events:

"I already know all those people."

"I have other things to do anyway."

"Everyone there is in a clique ? I won't have anyone to talk to."

"I hate those things."

"I get scared."

"I don't know what to wear."

"I don't know what to say or talk about."

That's right ? they are excuses, or they are based on misinformation about what networking is or can be.

You will have the most fun and gain the most from networking opportunities when you stop worrying about yourself, what you are going to say and what you are going to wear. (Here's a hint, no one really cares what you are wearing, as long as your clothes don't stand out as too casual or too flashy ? get dressed and get over it.)

Networking is about forming relationships and forming relationships works best when you remember Dale Carnegie's admonition, "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

Rephrased by Kevin for networking success ? be interested, not interesting.

Once you understand that networking events are about meeting and learning about others and their interests and activities, rather than trying to perform (or remember our ever- important 30 second statement of what we do), many of the excuses above go away.

Be interested ? ask questions about people's business, how they got involved, what sets them apart, what they love about it. Ask about their perfect Client, their interests and their family. As you listen see what connections you can make for them to help them reach their goals.

By being interested we lessen the fear concerns. By being interested we become less self conscious. By being interested we form relationships.

Being interested means remaining interested and following up with people afterwards. If you promised to get them someone's phone number, the name of that book you are reading, or introduce them to someone, do it right away. You will be seen as a person of your word, but you will reinforce your interest in the other person.

While it may sound paradoxical, by being interested in others, they become more interested in our success and us as well. You will have created a double win ? you will gain from the networking experience as much or more than you gave, all because you gave first.

It all starts with being interested. Invest in your success by investing first in others. Try it soon ? go to that networking event or cocktail party or social mixer on your calendar. Try my simple rule as a test, even if you aren't completely convinced yet.

I'll be interested to hear your results!

p.s. If you have a success story to about of being interested vs. interesting, send it to Kevin at: Kevin@KevinEikenberry.com and receive a list of creative networking ideas collected from a recent session I led.

Kevin is Chief Potential Officer of The Kevin Eikenberry Group (http://KevinEikenberry.com), a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. Kevin publishes Unleash Your Potential, a free weekly ezine designed to provide ideas, tools, techniques and inspiration to enhance your professional skills. Go to http://www.kevineikenberry.com/uypw/current.a sp to read the current issue and subscribe.

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More