Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.

Is it a new concept?

Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.

So what's this Niche Marketing thing all about?

If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).

Let me give you a few examples of these Niches :

Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery

...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...

But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.

When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...

... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...

...Get the idea?

Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :

* You can quickly become an expert in your niche (if you're not already)

* It's easier to keep current with a narrowly focussed market niche

* You can respond faster to changes in the market

* You can build close relationships with key customers that will be hard to compete with

This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.

By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :

* Find and research profitable niche markets

* Locate or develop suitable products/services to market

* Set up a web site to market the products/services

* Establish a marketing system that works for you

* Repeat the process over and over again with a different niche each time.

Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?

But before you get too excited, I have a word of caution for you:

Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.

If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.

Copyright © 2005, André Anthony Niche Market Know-How

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche product creation and marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm

---

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Get More Clients From Networking - Follow The Rules Of Dating!

If you're a business owner, you probably spend quite a... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More