Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.

Believe it or not, a bad title or headline will turn your prospects away quicker than bad breath. When you're trying to promote a business, product, or yourself, you need people to stick around long enough to hear your sales pitch, right? Well, a bad article title or sales letter headline will turn people off before they (or you) even realize what's happening.

When you're looking for interesting articles for yourself or your ezine, what's the first thing you read? When you receive a sales letter in the mail, what do look at first? When you stop to think about it, your title or headline is your very first opportunity to make an impression on your prospects. If that impression is a positive, creative, and exciting one, you're off to a very good start. Similarly, if that first impression is boring, worn-out, or confusing, your prospects probably won't even bother reading beyond the first line.

Before you start writing, think about your audience. No matter who they are, titles should flow from the lips easily, and give readers some idea of what they'll learn by reading on. At the same time, they should be short enough to be memorable.

Energizing a wimpy title can be as easy Kindergarten, if you'll just think back that far. Remember when you learned about rhyme? Well, rhyming is an essential tool for writing headlines and titles. A rhyming title is catchy, and fun, almost compelling your audience to keep reading.

Rhyme isn't the only useful titling tool. Alliteration is a great way to dress up a plain-jane title. Alliteration is the repetition of a particular consonant sound at the beginning, end, or middle of two or more words (i.e. terrific titles). An alliterative title is easy to say, easy to remember, and just plain fun to read.

A good title or headline gives your audience the idea that your article, sales letter, or other copy is going to be a great read, which is an absolute necessity if you want your first impression to lead to a second chance.

CheapWriting.com is back with lower prices! Visit us for affordable sales copy, ads, web copy, press releases, and more! Powerful writing and great service at discounted prices you'll love! Visit http://www.CheapWriting.com.

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More