|
|
|
|
|
|
|
|
|
|
|
The best way for someone to hang on to a tip is on a business card.
Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Of course, it's not easy to really take advantage of a tip on the TV. It would be more practical to write it down and stick it in a location where you can easily access it, perhaps even in a folder on your computer.
In the same fashion, you can print your own tips on a set of business cards that contain one tip per card. You can give-out the cards at intervals and keep coming up with more over a period of time. If the tips are of value to clients, they will likely collect them for future use. Once again, you will need to place your website and email address on the cards so that you are identified with the promotional item.
Tips can allow you to share your knowledge and help your customers. If you can make things easier for them to understand, or give them a shortcut that helps save time and money, you will be a hero. Hero's are always called upon to solve other problems as well. The important thing is that tip cards are another way for you to gain a touch point with your client or potential client. Take some time and think of what it is that you know that can be easily shared to save your client time and money. Think of it in terms of a quick tip, not a knowledge dump.
Even though tips work well, you still need to distinguish yourself. You can do this by thinking of unusual things that are not common knowledge which will give your customer an advantage. Be creative.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
The single biggest, non-renewable asset you have is your time.... Read More
Looking to grow your business? Make sure you have these... Read More
You may not realize it, but you already have a... Read More
Direct mail is a cost-effective way to make sales and... Read More
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
NO! When I say "5 P's", I'm not talking about... Read More
A well-designed chart can be one of the most persuasive... Read More
Have you thought about starting your own business? Have you... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
Most of the service providers I've worked for or with... Read More
Quit spreading those chain letters, nothing is going to happen... Read More
People do business... Read More
In the last issue we looked at 5 reasons why... Read More
Same old same old just doesn't sell anymore. To... Read More
Advertising on the radio can be an effective lead generation... Read More
So you've invested more time than you ever believed possible... Read More
We could learn a thing or two from pro sports.Baseball... Read More
Yellow Page users are the hottest of all prospects ?... Read More
Business cards and greeting cards almost go hand in hand... Read More
1. Examine your clientele and define your ideal client. Of... Read More
"There is only one way to judge the effectiveness of... Read More
Timing is everything. Hate to be late? The early bird... Read More
Here's one of the most important success principles you'll ever... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
If you are not using flyers in your business you... Read More
Have you clearly defined your target audience? These are the... Read More
Famous quotes that keep you thinking.Have you ever listened to... Read More
The toughest job you face as a B2B direct marketer... Read More
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Looking for a great way to drive traffic to your... Read More
A marketing tag line is the one or two line... Read More
I attended a "Sales Focus" seminar a few years back... Read More
To help promote your small business or professional practice, consider... Read More
Every direct mail package you drop in the mail should... Read More
Anyone who runs their own business can tell you how... Read More
1. Make copies of your web site in many different... Read More
December is a month in which many organizations make plans... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
The telephone enables a credit manager to make many contacts... Read More
There's just no time to waste in a cyber day;... Read More
I love my dentist! When is the last time you... Read More
Building business relationships through networking is a great way to... Read More
You can have the best little business ever with wonderful... Read More
Marketing is like rowing a boat. When you know how... Read More
Each year, the Super Bowl provides marketers opportunity to study... Read More
We live in a world of noise ? not just... Read More
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
If you follow the prevailing logic of most modern companies,... Read More
Marketing |