The Power Of A Story

If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventually (at the end) with your product or service.

And he remembers what you've told him far longer, because stories stick with us much longer than facts. A good story speaks straight to the heart and forges a lasting emotional connection.

Building a good story is not as hard as you might think. Even if you're not a writer, you tell stories all the time ? about your day, about Aunt Rosie, about the funny things your kids do.

Every good story has three things: characters, conflict, and a climax/resolution. Your characters are simply who your story happens to. They can be people, or things like a car, or a business. There really is no limit other than your imagination. Just remember that the best characters have unique personalities. It's the characters that make us relate to the story.

The conflict is the problem to be solved. It's the reason there is a story to tell. What is the need that your product or service fills? A character facing that need is your conflict in a nutshell.

In the climax and resolution, your character's problem is at it's worst. Then along comes your product or service and makes it all right again. Your character is happy, and anyone listening will be, too if only they will do business with you.

You can use stories anywhere you use words to market your product or service. They especially make for great radio, television, sales letters and longer print ads. Many companies thrive on a series of radio ads built around one set of characters.

No matter the medium, a little story goes a long way.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/.

Dramatic Copy: Copywriting That Dramatically Increases Your Business.

---

Selling To Your Affiliates

While success with any internet marketing program falls on the... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Non Products Exist in this World

"Both the market and the distributive channel are often more... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out

I don't know about you, but I am still waiting... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More