Top 9 Strategies To Attract More Clients Now -

Home
>
Marketing
>
Top 9 Strategies To Attract More Clients Now

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.

One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.

Focus the majority of your advertising on communicating with the people who will generate the best sales for you.

2. Write Articles

Writing articles builds credibility and visibility. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain't there.

Where to publish articles?

Submit articles to the trade journals and web sites that cater to your ideal clients.

The SRDS provides listing of print media and trade publications through its web site at www.srds.com

For a listing of nearly 50 sites to publish articles online read my article at http://www.economicbooster.com/write-articles.html

3. Business Cards

If you invest in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of your contact information along with your company logo.

Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides tips on improving the effectiveness of your business card.

Her ebook is helpful and is available at http://www.leanmarketing.co.uk/card-shark

4. Coupons

If you use coupons never offer just one choice. Multiple coupon offers of three items always out pull coupon offers of only one item.

Many of your prospects will decide 'no' to an offer simply because you haven't given them options to choose from. A single offer is basically an ultimatum, take it or leave it.

Many will leave it.

5. Direct Mail

This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects -- but only if you can clearly define your target market.

A shotgun blast to every name and address in a particular area will seldom prove profitable.

Make certain your direct mail offer includes the a compelling headline, an offer, a USP, and a call to action, and preferably a deadline. Without these your direct mail offer will fail to produce measurable and predictable results.

6. Test Everything

Constantly test your offer, your headline, your guarantees, and all aspects of your communication to determine if a better response is possible.

Strive to improve the quality of your advertising and marketing responses and you will find your marketing results improving exponentially.

7. News Releases "Free" publicity can be one of the best sources of marketing. Publicity generates credibility and trust. publicity can also generate clients who are pre-sold on you and your product and service.

8. Yellow Page Advertising Most advertisers seriously miss the boat when using this medium. They run ads that are nothing more than a simple business card with contact information on it.

To be successful at Yellow Page advertising you must provide a Unique Selling Proposition, an offer, and a call to action as a bare minimum.

Anything less is a waste of your advertising dollars.

9. Viral Marketing Viral marketing is a process that operates similar to the way a virus grows, it continues to replicate itself indefinitely totally independent of its author.

Writing ebooks and distributing free content for use in other people's ezines and newsletters are all forms of viral marketing.

In exchange for providing valuable content to others, your visibility and credibility increases. Probably no other marketing system will continue to grow independently of any effort from you as a viral marketing system will.

---

Publishing guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication or notice of use would be appreciated. A NOTICE OF USE is REQUIRED only if this article is included in a "HARD COPY" publication.

About The Author

André Bell is principal marketing consultant with André Bell Consulting Group. A free copy of his new book "101 Marketing Secrets Revealed" is available through his site at http://www.economicbooster.com

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Head-PlayStation-Marketing-Share-How/story.aspx%3Fguid%3D%257B66ECD82E-54D6-43D0-BB54-57452B34E952%257Dcid=1276623602ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNHmHesCWguw_ACcMVkyRTqlC_j5wQHead of PlayStation bMarketing/b to Share How Sony Changed the Game b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Dille is a 20-year bmarketing/b veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Veteran-Retail-Executive-Joins-Whole/story.aspx%3Fguid%3D%257BC2C060E1-6979-445A-BBCB-FFB805274CFE%257Dcid=1276603612ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNEmByAJMWu8SRdlU-QsqJnOvOXcIAVeteran Retail Executive Joins Whole Bakers as President, Sales b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr14 hours ago/nobr/fontbrfont size=-1McAuliff is a well known and successful retail, sports and entertainment bmarketing/b executive. For the past 20 years, McAuliff has generated millions in b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/New-Marketing-Coaching-Consulting-Firm/story.aspx%3Fguid%3D%257B37D0BC2E-0EA3-4B32-8A13-AEBEE00DA5FC%257Dcid=1276563292ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNEWXyZH2x2K76Sh4_X760Uw_-lIRwNew bMarketing/b Coaching and Consulting Firm for Physicians b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1Concierge physician Deborah Harding, MD and bmarketing/b consultant Adam Dudley announced today the launch of their Concierge Practice Profits LLC that will b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Research-Markets-Help-Your-Company/story.aspx%3Fguid%3D%257B034F7C35-24F2-4106-92D0-1B8CAF0F116C%257Dcid=1276553954ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNHroJev65Kw7q0EiZqm7_-gIcmV9wResearch and Markets: Help Your Company Distinguish Itself With b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1You are a successful entrepreneur with a brain for business, but you#39;re indecisive about bmarketing/b and need a guide that will help your company distinguish b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.necn.com/Boston/Business/2008/12/01/Web-tips-Making-a-big-deal/1228137820.htmlcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNEl8Mu2mok-DQD6kC6C7vlRUwC1jgimg src=http://news.google.com/news?imgefp=eOzJ2P5_PBAJimgurl=www.necn.com/files/2008/12/01/120108_webted_730a.jpg width=80 height=60 alt= border=1brfont size=-2NECN/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Consumers-Benefit-a-Frenzy-Around/story.aspx%3Fguid%3D%257B3EA6E82C-6D99-450C-B19E-D86692E11361%257Dcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNGasYYVyebULEWhEvndk8TNoHUhkAConsumers Benefit from a Frenzy of Around-the-Clock Online Shopping/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1What#39;s different this year is how early the season started, and the intensity of promotional activity fueled by social bmarketing/b. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.digitalresponsemedia.com/news-1-email-marketing-news/black-friday-prompts-spike-in-email-marketing-activity-462.aspxcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNG39BCox2gP-ZLyPu5RnjkARFr5FABlack Friday prompts spike in email bmarketing/b activity/a font size=-1 color=#6f6f6fnobrDigital Response Media/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122817819658170827.html%3Fmod%3Dgooglenews_wsjcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNHymOxtgEYQ1xCf6stbErkmHq8gmAOnline Retailers Dangle Free Shipping, Discounts/a font size=-1 color=#6f6f6fnobrWall Street Journal/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://wcco.com/consumer/cyber.monday.shoppers.2.877539.htmlcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNHLrRESJJ_uvAUXtsmmTLhPo3pAtwCyber Monday Shopping Off, Ready For #39;Stare Down#39;/a font size=-1 color=#6f6f6fnobrWCCO/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mlive.com/grpress/business/index.ssf/2008/12/meijer_more_than_triples_cyber.htmlcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNHuiKo2l0xalrnTDIFDeN7LUmXB2QnobrThe Bay City Times - MLive.com/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.siliconvalley.com/gmsv/2008/12/retailers-announce-plan-to-rename-every-day-in-december.htmlcid=1273809014ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNFI_FYSGRyhSmimfx0Oj6MOqXGjjAnobrGood Morning Silicon Valley/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1273809014hl=ennobrall 1,158 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.aspentimes.com/article/20081202/NEWS/812019917/1058%26title%3DSnowmass%2520Village%2520prefers%2520marketing%2520to%2520lower%2520tax%2520ratecid=1276794142ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNGThc5Zh5fZK2HF1Ym9_NxXv6vJLgSnowmass Village prefers bmarketing/b to lower tax rate/abrfont size=-1font color=#6f6f6fAspen Times,nbsp;COnbsp;-/font nobr37 minutes ago/nobr/fontbrfont size=-1Considering cutting its sales tax below the 10 percent threshold, council had eyed its 2.5 percent bmarketing/b tax. Cutting the tax by 0.5 percent would have b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/IMG-Names-Jim-Tucker-Vice/story.aspx%3Fguid%3D%257B343657B6-9A34-473C-BE62-D2975769E698%257Dcid=1276638631ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNH2coASLzzo1N8QPFek38F0BWLxygIMG Names Jim Tucker Vice President, US Business Development/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1With more than 10 years of experience in corporate sponsorship and expertise in developing, negotiating and implementing integrated bmarketing/b programs for b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/MedTouch-Clients-Awarded-More-Awards/story.aspx%3Fguid%3D%257B0839D7E5-0AE2-47E4-A238-7CC279A47B4F%257Dcid=1276761704ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNENncRMYtaUwyafvPuRFy-scX_iuwMedTouch Clients Awarded More Awards: Award-Winning Sites Continue b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1quot;We#39;re excited to receive this award,quot; said Kace Ragan, Director of bMarketing/b for St. Dominic#39;s. quot;Our objective in redesigning our site was to strategically b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://adweek.com/aw/content_display/news/client/e3if0caf66d857a98ef75c536573359246f%3Fimw%3DYcid=1276540131ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNFgvtrbkkaD4GS83C1wYrZsTV7kpAEconomy Puts Mobile bMarketing/b on Hold/abrfont size=-1font color=#6f6f6fAdweek,nbsp;NYnbsp;-/font nobr18 hours ago/nobr/fontbrfont size=-1The service was provided free as part of a Black Friday mobile bmarketing/b push. Consumers had been invited to come to JCP.com to sign up for the call, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/HMC-Executive-Named-Top-100/story.aspx%3Fguid%3D%257B910B0BBA-B0ED-4B14-8FA1-053DF215379B%257Dcid=1276770209ei=kPY0SbmtJqXg6gPdkeiTDwusg=AFQjCNFzeRWqvyAdO5ASiH4OOAHWdFtpuQHMC Executive Named Top 100 in China/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1It means a lot to all of us at Hospitality bMarketing/b concepts.quot; HMC has developed and implemented over 5000 paid membership programs over the past twenty b.../b/font/div/font/td/tr/table

marketing - Google News