Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.

Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to inspire consistent accomplishment.

Today, I have reflected on my own thinking along with the best genius thinking both past and present and wove them into 10 Universal Principals for both professional and personal growth.

The 10 Universal Principals

1. "Thoughts become things, so think the good ones."

Mike Dooley of Totally Unique Thoughts (tut.com) does a very nice job reminding us that what we think about every moment brings about the experiences we have in life.

2. There is prosperity in action.

T. Harv Eker, in his book Secrets of a Millionaire Mind explains this principal by telling us "Thoughts lead to feelings, Feelings lead to actions. Actions lead to results."

3. Strive to be remarkable.

In his must read book, Purple Cow, agent of change Seth Godin tells us, "Something remarkable is worth talking about. Worth noticing. Exceptional, new. It's a Purple Cow. Boring stuff is invisible. It's a brown cow."

4. Focus on creating value for others and your success level will soar.

"Do unto others as you would have them do unto you," (Luke 6:31) -- is the most fundamental of all Universal Principals. Today, brilliant minds such as marketing wizard Jay Abraham use this thought to remind us to, "Always put your client's needs ahead of your own. Think of the well being of others and focus on YOU instead of ME."

5. "You must get your living by loving." Henry David Thoreau.

While few of us will ever live on Walden Pond, making a living by doing what you love and are passionate about is the most direct way to create a life of balance, satisfaction and abundance.

6. Don't be a chicken crossing the road.

Creative thinker, Joey Reiman, in his book Thinking for a Living reminds us ? "Imagine a chicken in great haste to get to the other side of the road. Between him and his goal are a million moments of life he could enjoy. However, all that is on his mind is the ludicrous pecking order of success. From womb to tomb, all he wants is to get to the other side."

7. Don't hit the ball, swing the club.

I've found golf to be a maddening game. The harder you try to hit the ball, the worse the result. However, when you visualize the result you're after and just casually swing the club the ball flies a mile. Same holds true for achievement in life. The harder you try, the harder it gets. Learn to let go of struggle and just "swing the club."

8. Make it a point to connect and contribute regularly.

We are often sucked into the vacuum of our business life. Be sure to take time to connect and contribute to benefit another person. Do this formally, as in networking and informally as in coffee with a client, prospect or acquaintance. It is the quickest way I know to increase your results both professionally and personally.

9. Always be receptive to learning more.

New ideas are the life blood of living in creative fulfillment. Take in new ideas regularly and act on them. Your abilities will expand and your passion for everything you do will increase proportionately.

10. "Express a lively and sincere gratitude for all the blessings bestowed upon you in your life." Wallace Wattles

Wallace Wattles, in The Science of Getting Rich, reminds us to always express gratitude for both the little and BIG things in our life. Regularly expressing gratitude will attract more of the same.

How to Add Universal Principals into Your Business Life

1. Monitor your thoughts. If a negative thought creep in, STOP, reframe the thought into a positive expression and move on with new vitality.

2. Take action today that leads to the results you are seeking tomorrow. Focus on your long term goal, make a decision to accomplish it and then take specific action everyday to reach it.

3. Understand what is unique and remarkable about your business and life. Then go out and share that distinctiveness with everyone possible.

4. Create value instead of products or services. Understand the impact and assistance you offer other people. Then help your clients and prospects reach their goals by utilizing your unique knowledge and perspective. Don't rest until they do!

5. Identify what you LOVE about your business and life. Then exploit the areas you enjoy and eliminate cumbersome and unfulfilling aspects that hold you down.

6. See the big picture. Don't be so focused on one outcome that you miss the other important moments of your life.

7. Don't try. Make a decision to do or not. Act based on passion instead of trying hard to make something occur. You will be swimming with the current instead of against it and your life will begin to flow.

8. Network, Mastermind and connect with other people for the purpose of fully understanding their business and life. Do this regularly and watch how much easier attracting your ideal client becomes.

9. Learn something new every week. New ideas, acted on, bring about new accomplishments. If you are stuck, it means you do not have enough information to move forward. Focus on just one challenge, research to find an answer and then implement the solution you find.

10. Express gratitude for your life everyday. Everyday, you will be attracting more of the same both personally and professionally.

© Copyright 2005 Bill Gluth, Develop Your Vision, All Rights Reserved.

Bill Gluth is the first small business strategist to specialize in creative business strategy training for Baby Boomer Business Owners.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using creative, Human Touch ideas and methods. To find out more about Bill Gluth, Develop Your Vision visit his website at http://www.developyourvision.com

In The News:


Native Hawaiian groups, hotel executives lobby state over ...
Bizjournals.com, NC - 9 hours ago
Representatives of Native Hawaiian programs urged the Hawaii Tourism Authority Thursday not to divert HTA money that supports them to use in marketing the ...

BBC News

Call to curb tobacco marketing
BBC News, UK - 7 hours ago
Cancer Research UK said it has renewed its lobbying after research by Stirling University showed how influential such marketing was. ...
Cigarette packets 'should be blank' Telegraph.co.uk
all 4 news articles

Sr Manager, Segment Marketing
Seattle Post Intelligencer - 10 hours ago
T-Mobile is looking for a talented and passionate self-starter with a strong background in consumer marketing to join our T-Mobile@Home Marketing Team. ...

Scientific American

Microsoft kicks off $300 million Windows marketing push
Reuters - 8 hours ago
O: Quote, Profile, Research, Stock Buzz) kicked off a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista ...
Microsoft finally launches $300M campaign to heal Vista wounds TECH.BLORGE.com
Microsoft's Seinfeld Spot Debuts Adweek
Microsoft Seeks to Revive Windows With Seinfeld Ads (Update1) Bloomberg
Artvoice - Reseller Newsall 65 news articles

Goodman Marketing Partners Achieves Ranking in Inc. 5000 Fast ...
MarketWatch - 17 hours ago
Comprised of senior marketing specialists, the company represents both business-to-business and business-to-consumer clients. GMP creates, designs, develops ...
Quickparts(R) Makes the New 2008 Inc. Magazine 5000 Fastest ... MarketWatch
all 8 news articles

Audit: 85% Of US Part D Drug Marketing Materials Substandard
CNNMoney.com - 10 hours ago
WASHINGTON -(Dow Jones)- Medicare prescription drug marketing materials published by private insurers do not meet federal standards for accuracy and clarity ...
Auditors: Drug marketing falls short The Associated Press
Federal Audit Finds Gaps In Oversight Of Prescription Drug Plan ... RTT News
all 54 news articles

CN's executive vice-president, Sales and Marketing, to address the ...
FOXBusiness - 10 hours ago
MONTREAL, QUEBEC, Sep 04, 2008 (MARKET WIRE via COMTEX) ----Jim Foote, CN's executive vice-president, Sales and Marketing, will address the RBC Capital ...

Domino's names Russell Weiner chief of marketing
Forbes, NY - 14 hours ago
AP 09.04.08, 2:57 PM ET Domino's Pizza Inc. said Thursday Russell J. Weiner was named chief marketing officer and executive vice president, effective Sept. ...
Domino's Names Former Pepsi Exec Weiner New CMO Brandweek Magazine
all 3 news articles

Integrated Marketing System Includes Email Marketing, Online ...
PR Web (press release), WA - 1 hour ago
Igenti-market is the only system that integrates the three principal aspects of online marketing into one system. The system includes email marketing, ...

Language Translation, Inc. Partners with 1-for-All Marketing
PR Web (press release), WA - 1 hour ago
1-for-All Marketing gives its all to assist Language Translation, Inc. in the launch of its new telephone interpreting service. ...
marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More