What Does Marketing Mean?

You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.

Marketing means informing your potential clients about your products or service, and finding ways to establish and keep a customer base. Your target market is the specific group of people that consume your product or utilize your service.

Advertising refers to the various media used to convey your message. Printed advertisement, radio air time, television commercials and the Internet are all part of advertising that convey your business message to the public.

Promotion refers to the various methods by which you convey your message to customers. When you communicate with the public, you're promoting your business. Many people will join business associations, or set up displays in malls and craft shows for promotional purposes.

Many people feel lost and uncomfortable with marketing and promotion. However, the longer you research your market, your product and your competition, the more comfortable you will become in marketing and promoting your products and or service. It takes time to learn what works for your business. You will constantly need to effectively find new methods because the old methods will stop working.

Be the very best you can be by working on your personal skills, and successful marketing and promotion will ultimately follow.

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products" visit: http://www.jimsonproducts.com for a wonderful display.

Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html

In The News:

SpectrumDNA, Inc. Taps Seth Levenson to Lead Product Marketing
MarketWatch - 5 hours ago
Mr. Levenson will lead the strategic sales and product marketing activities for the company's properties and strengthen the strategic leadership team ...

KENIC embarks on aggressive .ke marketing campaign
NetworkWorld.com, MA - 11 hours ago
KENIC has formed a joint marketing team comprised of registrars and other technical experts that are interested in the growth of .ke, said Vincent Ngundi, ...

2006 Annual Report on 3G Business Marketing Strategy of Leading ...
MarketWatch - 15 hours ago
... has announced the addition of the "2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors" report to their offering. ...

Souvenir Sales as Obama Campaign Marketing Tactic?
FOXNews - 22 hours ago
by Cristina Corbin Those looking to purchase souvenirs from the Democratic National Convention in Denver Thursday night may have needed to offer up more ...

Politics mirroring business strategic internet marketing
Business Feet, UK - 13 hours ago
Internet marketing strategies that have been used in business for some time are now being played out in the political arena, as the American presidential ...

The Age
Search Marketing & The US Presidental Race: Case Study: Sarah Palin
Search Engine Land, CT - 9 hours ago
After reading yesterday how savvy both US presidential campaigns seem to think they are about search marketing, I decided I'm going to take a closer look at ...
Video: Moms React To Palin Selection kcratv
Who is Sarah Palin? Here's a good profile San Diego Union Tribune
McCain names Palin as vice presidential running mate Alaskajournal.com
Iowa Independentall 5,765 news articles

Press Release: SIM2 Names Ambassador Marketing as Representative ...
CEPro, MA - 8 hours ago
SIM2 USA is pleased to announce the appointment of Ambassador Marketing, effective immediately. Jim Ribail leads a team of seasoned veterans who will ...

Chamber members learn about marketing strategies
South Carolina Now, South Carolina - 6 hours ago
Woods said bartering or trading services is good for networking, but added that the best marketing tip “is to put your business out there. ...

Apple (AAPL) iPhone problems undermine AT&T (T) marketing
BloggingStocks - 5 hours ago
The new Apple (NASDAQ:AAPL) 3G iPhone is becoming more popular for all the wrong reasons. It drops calls and has trouble connecting to some cell carrier's ...

Marketing fee at Niagara-on-the-Lake
Bizjournals.com, NC - 15 hours ago
Niagara-on-the-Lake is considering a marketing fee for the 11 hotels located in the picturesque Southern Ontario town. Officials say the effort is designed ...
marketing - Google News


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