Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.

Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email straightfrom your website?

Well, he can...if you have an 'email to a friend'script installed on your website.

There are many free scripts that will do this for you.But the one I found easiest to install is a scriptdeveloped by William Bontrager, called 'MasterRecommend'.

This one was easy. I had it working on my secondattempt.

You can see this script in action at:http://www.freezineweb.com/index.html

Basically all you have to do is (1) configure the cgiscript and upload it to your cgi bin, (2) create a newweb page with a form that is linked to the cgi scripton your server.

You can download Master Recommend at:http://willmaster.com/master/recommend/mr.pl?v=zip

To get a detailed explanation of how to install it,visit:http://www.willmaster.com/master/recommend/MasterRecommendmanual.html

This script will even send you a copy of your visitor'smessage (it's useful to know what your visitors thinkabout your website).

If you prefer not to have anything to do with cgi,there's a much easier way of putting 'email to afriend' on your site.

Thetellafriendnetwork.com has a program that is hostedon their site. Installing it is as simple as pastingsome HTML code into your web page. Your visitors willbe presented with a simple form where they can enterup to three of their friends' email addresses.

You can add this service to your website at thefollowing URL: http://www.thetellafriendnetwork.com/addasite.html

------------------------------------------- -----------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.boston.com/business/articles/2008/10/12/marketing_professor_takes_helm_at_sloancid=0ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEDQAHneWMa-5eyqEygXPYTtLQm0Qimg src=http://news.google.com/news?imgefp=GZfMojnwYTgJimgurl=cache.boston.com/resize/bonzai-fba/Globe_Photo/2008/10/10/1223691672_4813/300h.jpg width=62 height=80 alt= border=1brfont size=-2Boston Globe/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.boston.com/business/articles/2008/10/12/marketing_professor_takes_helm_at_sloancid=0ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEDQAHneWMa-5eyqEygXPYTtLQm0QbMarketing/b professor takes helm at Sloan/abrfont size=-1font color=#6f6f6fBoston Globe,nbsp;United Statesnbsp;-/font nobr41 minutes ago/nobr/fontbrfont size=-1Schmittlein, a native of Northampton and longtime bmarketing/b professor and consultant, came to Sloan from the Wharton School of the University of b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://economictimes.indiatimes.com/Personal_Finance/New_marketing_code_for_insurance/articleshow/3585047.cmscid=0ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHHFveLG71wZNNU9lRhucCMsFvO-ANew bmarketing/b code to be issued for insurance, MF/abrfont size=-1font color=#6f6f6fEconomic Times,nbsp;Indianbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1“Once we receive it, we have no issues in following the guidelines to be followed for bmarketing/b of such products,” he said. Moreover the heads of Irda and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessweek.com/ap/financialnews/D93NR8O83.htmcid=1256209672ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNFNMqL8KRoJGsn-Tjuapn6IWPYS2QWachovia settles bmarketing/b case for $163 million/abrfont size=-1font color=#6f6f6fBusinessWeeknbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Wachovia Corp., completing a previously announced settlement, will pay an estimated $163 million to settle federal allegations that it failed to stop b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.news-press.com/article/20081011/BUSINESS/81010092/1075cid=1256354064ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNGqGBAYhIFQcP-VBBTsfLdKHUTvtwLee County to apply co-op bmarketing/b to attract visitors/abrfont size=-1font color=#6f6f6fThe News-Press,nbsp;FLnbsp;-/font nobr23 hours ago/nobr/fontbrfont size=-1“Pooling our resources and strengthening our collaborative efforts across the destination will help our bmarketing/b outreach sing with one voice, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.news-press.com/article/20081010/BUSINESS/81010021/1014/businesscid=1256354064ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEWpbJbHCMSwedUXgTXhc0dfkeUTgUpdates from the Team Tourism Summit in south Fort Myers/a font size=-1 color=#6f6f6fnobrThe News-Press/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256354064hl=ennobrall 6 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/1/hi/world/americas/7653132.stmcid=1254438696ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEtwyV2CSVyywz1F3rmcdEJzkuWWAimg src=http://news.google.com/news?imgefp=-8gfDcYyrvUJimgurl=newsimg.bbc.co.uk/media/images/45078000/jpg/_45078616_mccain_afp226b.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.straightupsearch.com/archives/2008/10/obama_uses_sear.htmlcid=1254438696ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHLxVNc6Zzo3h2vIne8khsuDYcGOAObama Uses Search Engine bMarketing/b for Reputation Management/abrfont size=-1font color=#6f6f6fStraightUpSearch,nbsp;MInbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1I am just making an observation, and giving credit where it is due for the creation of a well thought out and well managed search bmarketing/b campaign. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3DEgKYQD-siqEcid=1254438696ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHqO9ygCBAfULfz5ciVakW70W6edwVideo: McCain Links Obama To Ayers/a font size=-1 color=#6f6f6fnobrCBS/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/EgKYQD-siqE/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/EgKYQD-siqEtype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1254438696hl=ennobrall 5,060 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ocbj.com/industry_article_pay.asp%3FaID%3D06418092.6255788.1693770.1627344.2733746.212%26aID2%3D130281cid=0ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNFj0r1GewhIbmX4vf4IQTIv7_A7BACharo Chicken Launches Web bMarketing/b Campaign/abrfont size=-1font color=#6f6f6fOrange County Business Journal,nbsp;CAnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1By Michael Volpe Charo Chicken Systems Inc. launched an updated Web site and an online “Flavor Fever” bmarketing/b campaign last week. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.wnct.com/nct/news/science/article/hawaii_tourism_chief_resigns_in_e_mail_scandal/20686/cid=1255603110ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNGUpXkFfsNrm0jfopospTojmPKE3gimg src=http://news.google.com/news?imgefp=KINQ2GXz0nIJimgurl=media.wnct.com/wnct/img-story/images/uploads/Email_AP.jpg width=80 height=60 alt= border=1brfont size=-2WNCT/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/pacific/stories/2008/10/06/daily55.htmlcid=1255603110ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEZt51qdldTp9cPfaQHGtUfxu3aCQHawaii allocates $2 million more for tourism bmarketing/b/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1That increases the HTA’s fiscal 2009 budget for bmarketing/b to $55.5 million. The $2 million will be reallocated from other, as yet unspecified, HTA funds. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.starbulletin.com/business/20081010_HTA_approves_2M_in_marketing_funds.htmlcid=1255603110ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHA7Pd5jJ9Ejk5T1WgYI5SJA7CG7gHTA approves $2M in bmarketing/b funds/a font size=-1 color=#6f6f6fnobrHonolulu Star-Bulletin/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.khon2.com/home/ticker/30729849.htmlcid=1255603110ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNF-XOHxQx8EMSdvQlObpyXrB8trAQHTA Names Interim Leader/a font size=-1 color=#6f6f6fnobrKHON2/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/pacific/stories/2008/10/06/daily52.htmlcid=1255603110ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNF9Dp2pNFtfqtKuToq74orbXm7buwHawaii Tourism Authority names interim chief executive/a font size=-1 color=#6f6f6fnobrBizjournals.com/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255603110hl=ennobrall 214 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://chattahbox.com/health/2008/10/09/fda-says-labcorp-is-illegally-marketing-ovarian-cancer-test/cid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEoAg4tzrmBBPn-VDAanftFGnwp8wimg src=http://news.google.com/news?imgefp=Avo6T1P9nKkJimgurl=www.chattahbox.com/images/FDA_LabCorp_ovarian_cancer_test.jpg width=74 height=80 alt= border=1brfont size=-2ChattahBox/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/triangle/stories/2008/10/06/daily39.htmlcid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNE6EitKmIVVXoTWT1ee7xR7Y-llZQFDA: LabCorp’s bmarketing/b of ovarian-cancer test violates law/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1“Because you do not have bmarketing/b clearance or approval from the FDA, bmarketing/b OvaSure is in violation of the law,” the letter states. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.chattershmatter.com/2008/10/09/fda-says-labcorp-is-illegally-marketing-their-ovarian-cancer-test/cid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHAqxVHz23j-q-mkNkLX9Zubt4gZAFDA Says LabCorp Is Illegally bMarketing/b Their Ovarian Cancer Test/a font size=-1 color=#6f6f6fnobrChatter Shmatter/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://chattahbox.com/health/2008/10/09/fda-says-labcorp-is-illegally-marketing-ovarian-cancer-test/cid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNEoAg4tzrmBBPn-VDAanftFGnwp8wFDA Says LabCorp Is Illegally bMarketing/b Ovarian Cancer Test/a font size=-1 color=#6f6f6fnobrChattahBox/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.topnews.in/fda-cancer-test-failed-get-its-approval-274819cid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHcFZjFwywHx-XE-3KQDa4E18EEyQFDA - Cancer Test Failed to Get Its Approval/a font size=-1 color=#6f6f6fnobrTopNews/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.efluxmedia.com/news_FDA_Warns_LabCorp_Over_Illegal_Sales_Of_Ovarian_Cancer_Test_26167.htmlcid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNGUVO1DHBoymgGLskk-zHicz2W7ZAnobreFluxMedia/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.medicalnewstoday.com/articles/124818.phpcid=1255575432ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNFbAERIGfxJ9uHYpgoWjwg_L27nMgnobrMedical News Today/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255575432hl=ennobrall 76 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4689cid=1256595106ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNHYXMAswhtaqSHUxkPFUqiY-ZCjQg(SEO)Search Engine Optimization, Web bMarketing/b ,Web design b.../b/abrfont size=-1font color=#6f6f6fNewDesignWorld (press release),nbsp;UKnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1InternetConsultantOnline.com is leading Search Engine bMarketing/b (SEM) company offer Internet bMarketing/b Services in UK,US,India and Canada to help you rank b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newdesignworld.com/press/story/4688cid=1256595106ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNFbTBLQMaoTyMux_cfez3wufSzD2QInternetConsultantOnline Guaranteed Top Ten Search Engine b.../b/a font size=-1 color=#6f6f6fnobrNewDesignWorld (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256595106hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.ft.com/management/2008/10/10/podcast-kellogg-on-analysis-paralysis-in-marketing/cid=1256121249ei=IYXxSM2WOKiY6AOP7Y2-Awusg=AFQjCNG2qJh2xAgi2t57wTDlOSfrAIjdDQPodcast: Kellogg on “analysis paralysis” in bmarketing/b/abrfont size=-1font color=#6f6f6fFinancial Times,nbsp;UKnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Now, thanks to the internet and other advances, the opposite is true: many bmarketing/b departments have access to so many facts and figures that “analysis b.../b/font/div/font/td/tr/table
marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Loan Officer Marketing ? Why Realtors Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

So You Want To Cut The Crap And Get Into The Money?

So, youve been around for a while, and maybe even... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More