How to Create an Interest Story for the Press

What makes a good interest story?

An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.

Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.

An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/William-Blair-Company-Issues-Research/story.aspx%3Fguid%3D%257B60FC8C56-973C-43A6-A2A6-53220F3C97D5%257Dcid=1272929738ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNGtH1PjnAEdLnLtC_34p7TPHOzMhQWilliam Blair amp; Company Issues Research Report on Data bNetworking/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1CHICAGO, Nov 21, 2008 (BUSINESS WIRE) -- William Blair amp; Company issued an Industry Report on data bnetworking/b and initiated research coverage of five b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.streetinsider.com/New%2BCoverage/William%2BBlair%2BInitiates%2BCoverage%2Bon%2BData%2BNetworking%2BStocks/4185844.htmlcid=1272929738ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNElGR9M47JIjPcoS9YKZUm_hoY2IwWilliam Blair Initiates Coverage on Data bNetworking/b Stocks/a font size=-1 color=#6f6f6fnobrStreetInsider.com (subscription)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272929738hl=ennobrall 9 news articles/nobr/a/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.technewsworld.com/story/Social-Networking-Rule-No-1-Dont-Be-Stupid-65215.htmlcid=0ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNH9w8B8E75qqzO-zzpMGnzCPp_KNgSocial bNetworking/b Rule No. 1: Don#39;t Be Stupid/abrfont size=-1font color=#6f6f6fTechNewsWorld,nbsp;CAnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1By Lorenzo Perez It#39;s been said before, but recent incidents suggest it bears repeating: The profiles that online social bnetwork/b users maintain can -- and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.reporter-times.com/stories/2008/11/22/mdtnews.qp-4805851.stocid=0ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNH8p9-_DOU6mRxC0fwu4VsJCpsWgQSpeed bnetworking/b brings big returns/abrfont size=-1font color=#6f6f6fReporter-Times,nbsp;INnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Called speed bnetworking/b, business people get 30 to 60 seconds to introduce themselves, trade cards and give a brief pitch. Then, they move on to the next b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.westerncourier.com/home/news/2008/11/21/News/Western.Finds.Its.Own.Networking.Niche-3557819.shtmlcid=1272986315ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNG-UBtenczqB0ZQLOOErCwB3-2NMQWestern finds its own bnetworking/b niche/abrfont size=-1font color=#6f6f6fWestern Courier (subscription),nbsp;ILnbsp;-/font nobr22 hours ago/nobr/fontbrfont size=-1quot;bNetworking/bquot; is a term used in most college students#39; vocabulary. From MySpace to Facebook, the online community has greatly increased in the past years. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.brisbanetimes.com.au/news/web/teens-learn-important-social-technical-skills-online/2008/11/21/1226770695559.htmlcid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNHDiQfxd8TrHQCZW5LUc1PQNtoAnAimg src=http://news.google.com/news?imgefp=h9ohlzlOUTUJimgurl=www.brisbanetimes.com.au/ffximage/2008/11/21/teen_wideweb__470x296,0.jpg width=80 height=50 alt= border=1brfont size=-2Brisbane Times/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.dailytech.com/Study%2BInternet%2BSocial%2BNetworking%2BGood%2BFor%2BYoung%2BPeople/article13489.htmcid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNEuuMbna5k-r-FQK9bdURXKDbs0TwStudy: Internet Social bNetworking/b Good For Young People/abrfont size=-1font color=#6f6f6fDailyTech,nbsp;ILnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1Research funded by the MacArthur Foundation indicates teenagers in the United States who spend time on social bnetworking/b web sites are developing social b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.efluxmedia.com/news_Internet_Social_Networking_Is_Good_For_Your_Children_29531.htmlcid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNFiKe34SLykp6uOMWZzQg56WgNGpgInternet Social bNetworking/b Is Good For Your Children/a font size=-1 color=#6f6f6fnobreFluxMedia/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://cbs3.com/topstories/Study.Finds.Teens.2.869768.htmlcid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNF9bxGj9E6EkVIVUPwrwav-WOxPJQStudy Finds Teens Learn While Social bNetworking/b/a font size=-1 color=#6f6f6fnobrCBS 3/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.allheadlinenews.com/articles/7013121622cid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNHacn5zvGZJOUhjesV7yVrfEVCiXQStudy: Internet Social bNetworking/b Has Positive Impact On The Youth/a font size=-1 color=#6f6f6fnobrAHN/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.sfgate.com/cgi-bin/article.cgi%3Ff%3D/c/a/2008/11/20/BUKE147TA1.DTLcid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNHvHjFmC5rm_-U2UPJkaGfNkJsZBAnobrSan Francisco Chronicle/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.shacknews.com/onearticle.x/56030cid=1272358887ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNFMC0ytI57gke4Dz7RoqtU2vvrVhwnobrShacknews/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272358887hl=ennobrall 162 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/11/prweb1645914.htmcid=1273168295ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNHO8ttB3WSMfVM2ctyKEIYNVvYIrABusiness bNetworking/b at its Best in London this Christmas/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1I#39;m sure you know it#39;s the quality of the bnetwork/b, not the quantity, that counts. London, UK (PRWEB) November 22, 2008 -- The Executives Association of b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.insideindianabusiness.com/newsitem.asp%3FID%3D32708cid=1273170718ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNFWM8nkV-x_dLDRiAUYAE6hH7QPwgChamber Introduces Business bNetworking/b Site/abrfont size=-1font color=#6f6f6fInside INdiana Business (press release),nbsp;INnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1The Greater Indianapolis Chamber of Commerce has launched a new online business bnetworking/b site. Indylink.com allows the chambers 4300 members to b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.thestarpress.com/article/20081122/BUSINESS/811220304cid=1273170718ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNHKC8AZH4xNfbw4q0y7bm1DKRz3-wChamber seeking small businesses/a font size=-1 color=#6f6f6fnobrMuncie Star Press/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1273170718hl=ennobrall 3 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.theage.com.au/business/social-networking-can-help-business-20081121-6cxm.htmlcid=1272349185ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNE7p28Zau8Io5tqBeoQs_U8qr1KggSocial bnetworking/b can help business/abrfont size=-1font color=#6f6f6fThe Age,nbsp;Australianbsp;-/font nobrNov 20, 2008/nobr/fontbrfont size=-1The use of social bnetworking/b tools such as Facebook, blogs and even the online game World of Warcraft could improve business, a report based on the opinions b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.auctionbytes.com/cab/abn/y08/m11/i21/s04cid=1272979074ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNEDFZZ6NUhKmkDGAy3RaPuDgE4jmQOnline Bargain Hunting Gets Social, Survey Says/abrfont size=-1font color=#6f6f6fAuctionbytesnbsp;-/font nobrNov 21, 2008/nobr/fontbrfont size=-1And 3 percent said they learn about deals quot;from friends via Twitter, Facebook or other social bnetworking/b site.quot; quot;Two years ago, social media wasn#39;t even b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://philanthropy.com/live/2008/11/social_networking/cid=1272979074ei=N0EoScvgHqbU6gOCwcVJusg=AFQjCNFXNuhc6mwrzwotOGatHQ9-PTXxBgHow Charities Can Raise Money With Twitter and Other Social b.../b/a font size=-1 color=#6f6f6fnobrChronicle of Philanthropy (subscription)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272979074hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
networking - Google News


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